Peter Gusmano, managing partner-U.S. director of client services at WPP's Group M, lost his mother three years ago to amyotrophic lateral sclerosis, the fatal neuromuscular disorder more commonly referred to as Lou Gehrig's Disease. Mr. Gusmano is donating 100% of the proceeds raised from the sale of his first instrumental guitar CD, "A Flickering Light," to Project ALS. To date he has raised $6,000 for the organization.
[…] of the Mexicans trying to get over the boarder to America its the other way around. Found via ibelieveinadv.com « Genghis […]
For RADIO: Net#Work BBDO/Johannesburg wins all three Grand Prix for “Dancer,” “Dog” and “Ferret” — three radio pieces for Virgin Atlantic Airlines, South Africa. Wanna hear? Listeny-listen.
Un intéressant travail de Florent Guerlain, autour de la consommation alimentaire durant l’année 2008. Une sorte d’inventaire et d’analyse d’une consommation au jour le jour, incluant des représentations graphiques, chiffres et diagrammes. Le tout sur une centaine de pages.
Partie 1 : Photographies
Partie 2 : Chiffres
Partie 3 : Mots
LONDON – Publicis Mojo Australia and New Zealand has appointed Craig Davis, the ex-JWT worldwide chief creative officer, as its new co-chairman and chief creative officer.
E “O Melhor Emprego do Mundo” levou mais um GP, o terceiro da semana (depois de PR e Direct), e deve vir mais por aí. O projeto da CumminsNitro, que detalhei aqui, levou GP de Campaign.
A campanha “Why So Serious?” para “Batman: The Dark Knight” levou o GP de Viral. É mais um ARG da 42 Entertainment que ganha um dos prêmios máximos em Cyber Lions.
Já em Interactive Tools, o GP foi para “eco:Drive” da Fiat, criação da AKQA.
“Whopper Sacrifice” de Burger King também concorreu ao GP ao lado da ferramenta da Fiat, e gostei da explicação dos jurados de porque não levou:
“Vamos premiar com GP algo que manda “excluir” um amigo para ganhar um sanduba ou algo que incentiva a direção ecologicamente correta, frente à urgência de salvarmos o planeta?”
O Brasil levou só dois Leões em Cyber, a pior performance em anos: Prata para “Sun MRM com Estação Bem-Estar | House” e Bronze para DM9DD9 com “Cia. Athletica | Jump Higher, Feel Better”
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Post originalmente publicado no Brainstorm #9
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Setanta, MySpace and the controversial subject of agency remuneration are up for discussion with Media Week’s Steve Barrett, Tristan O’Carroll and Rich Sutcliffe in the Media Week podcast.
LONDON – NME editor Conor McNicholas is moving to BBC Magazines to take up the editor’s role at its flagship car title, Top Gear magazine.
LONDON – A new mobile handset designed for children as young as four is causing a stink in the media ahead of its UK launch.
Here are some of the big Lion winners for direct marketing, promotion and PR, by client: The Obama campaign, Hagan Dazs, Queensland Tourism, Guinness, and DeBeers Diamonds. There were others but the above-mentioned fared particularly well. Queensland Tourism managed to get the Grand Prix in both PR and Direct.
Look at that list again. What do these seemingly disparate interests have in common, besides excellent campaigns? They are all very wonderful things.
Even if one voted against him, the idea of President Obama was pretty spectacular. Electing a black President elicited tears of joy even from die hard Republicans…some anyway. And who doesn’t love ice cream, particularly the Haagen Dazs variety? Guinness is an icon for pleasure. Diamonds are a girl’s best friend. And the other is an exotic travel destination.
These were clients who, frankly, didn’t need marketing or PR.
In support of Droga5’s wickedly funny “Great Schlep” campaign, the jury held up Obama’s win as an example of its effectiveness. Of course everyone in the French theater applauded. But seriously, was Obama’s campaign ever really in doubt? More to the point, does anyone out there honestly think this edgy little film helped get him elected?
Dramatizing the awesomeness of beer, ice cream and diamonds seems like driving a Ferrari fast. I’m not sure if doing good work for clients with pleasure built into their DNA is easier, but it can’t hurt. Think about it. There is no problem for the marketing to solve. PR is not in damage control. It is, as we say in America, all good!
This is not an indictment of any of these fabulous contenders, merely an observation. Perhaps none of them needed marketing. But what’s even better is they wanted it.
Advertising Agency: ARMANDO TESTA Turin, ITALY
Media Agency: MAXUS Milan, ITALY
Maurizio Sala Armando Testa Creative Director
Marco Faccio Testawebedv Creative Director
Nicola Lampugnani Armando Testa Copywriter
Francesco Milanesio Testawebedv Copywriter
Francesco Guerrera Armando Testa Art Director
Alessandro Pierobon Armando Testa Client Director
Ilaria Dogliotti Testawebedv Account Supervisor
Ilaria Radice Armando Testa Account
Loredana Ambrogi Armando Testa Account Supervisor
Results and Effectiveness:
People soon became fond of the story. In 10 days it has been recorded: 50,000 mails. 151,841 visitors to the Baci Perugina site. 26,678 contacts on YouTube. 5,400,000 impressions on MSN. Sales + 11% in an a-8 market. Giovanni’s story was spontaneously talked about on TG1, the most important national TV news.
Creative Execution:
The campaign was planned on different media: viral videos, the community engagement through YouTube, Facebook and the Perugina community, an interactive outdoor and a local event.
Insights, Strategy and the Idea:
Baci Perugina is one of the most important brands of chocolate in Italy, belonging to the Nestlè Group. To capitalise on Baci Perugina’s awareness during the period around Valentine’s Day, it was decided to make an integrated campaign able to get people talking using the only language that has always distinguished Baci Perugina: love. The idea was an impossible love story born online between the shy Giovanni and his beautiful neighbour Gaia. The plot: Gaia says to Giovanni that if 50,000 people would ask her to kiss him, she will do. So Giovanni makes a video, loads it on YouTube and opens a group on Facebook asking for help. Baci Perugina doesn’t come into the scene from the beginning, but it figures as an “independent supporter” of Giovanni’s initiative. At the end 50,000 mails arrive and Gaia has to kiss Giovanni. 8 videos show the big moments of the story.
Goviral Network est une nouvelle plate-forme qui offre la possibilité de monétiser l’audience de son blog ou site avec des vidéos rémunérées au Cout Par View (CPV). Cela signifie que chaque play r éalisé par un de vos visiteurs vous rapporte une somme variable selon les campagnes. Cette […]
Advertising Agency: LOWE & PARTNERS KUALA LUMPUR, MALAYSIA
Executive Creative Director: Ng Heok Seong
Creative Director: Ng Heok Seong
Copywriter: Mohan Prabhakar
Advertiser’s Supervisor: Yeong Tze Kuen
Account Supervisor: Ong Bee Lin/Nicole Wong
Producer: Eddie Lee
Art Director: Joseph Lee
Illustrator: Desmond Phang
Photographer: Hoch/Studio Pashe
LONDON – Animal rights advocates Peta have followed up their inflammatory “feeding kids meat is child abuse” poster with a billboard in Glasgow which says “meat kills”.
And the winners are… PR Lions Procter & Gamble, Protecting Futures, MS&L New York, USA Diageo Portugal, World’s First Ephemeral Museum, Lisbon, Portugal Sagami Rubber Industries, Love Distance, GT Tokyo, Japan Cabaret Voltaire, Zurich’s Being Sold, Spillman/Felser/Leo Burnett Zurich, […]
LONDON – Exposure Group has merged brand strategy agency Exposure Innovate with smaller sister design consultancy Ray of Light to create an agency called The Gild.
Advertising Agency: McCANN WORLDGROUP Causeway Bay, HONG KONG
Executive Creative Director: Spencer Wong
Creative Director: Nick Lim/Terry Tsang/Chris Fong
Copywriter: Terry Tsang/Wong Wai
Account Manager: Yen Lee/Penelope Yau/Calton Chu
Art Director: Cherry Yiu/Nicky Sun
And the winners are… Gold Lions 1. Axion Banner Concerts, Boondoggle (2), Leuven, Belgium 2. Jewish Council for Education & Research, The Great Schlep, Droga5, New York, USA 3. OVK/Parents of Child Road Victims, Let It Ring (2), Happiness Brussels, Belgium 4. Conect Village Where Nothing […]
And the winners are… Gold James Ready, Share Our Billboard Campaign, 1, 2, 3, Leo Burnett, Toronto, Canada IKEA ToyBeast, ClothesBeast, BookBeast, DDB Germany, Dusseldorf, Germany Alka Seltzer Bear, Paparazzi, Magician, Mafia, Prison, CLM BBDO Paris, France Fiat, Panda, Walrus, Penguin, […]
And the winners are… Gold Promo Lions Portuguese Red Cross, Hope Store Sells Hope, Leo Burnett, Lisbon, Portugal Four’n Twenty Pies, Magic Salad Plate (2), Clemenger BBDO Melbourne, Australia Adidas NZ/NZ Rugby Union Adithread, TBWA\Whybin\Tequila, New Zealand Pascall, When Will the Fruit […]
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