Hasta La Creative!

Chamar a atenção de potenciais consumidores na visualmente poluída Times Square, em Nova Iorque, não é uma tarefa fácil. Uma das saídas é a utilização da interatividade como meio de entreter o público e assegurar a aproximação dos transeuntes. E é exatamente isso que a imobiliária Coldweell Banker está fazendo: Eles instalaram um outdoor interativo na avenida, que reage aos SMS(s) enviados pelas pessoas.

Basta enviar uma mensagem para um número pré-definido com a palavra “homes” e o código postal correspondente à área em que se pretende adquirir um imóvel, que em poucos minutos o painel exibe as casas e/ou os apartamentos disponíveis naquela região desejada. Assista aqui um vídeo que retrata a mecânica do outdoor interativo da Coldweell:

A novidade serve principalmente para facilitar a vida de quem está em busca de uma nova residência, tendo em vista que outras informações e uma lista mais extensa de propriedades são enviadas ao aparelho da pessoa que se interessou pela ferramenta interativa. Um passo à frente dado pela Coldweell Banker!

:: Com fonte do MobileMarketer

BATAVIA, Ohio (AdAge.com) — Social media and shopper marketing are probably the two hottest areas in the marketing industry. Now Mars Advertising has combined them by snagging John Andrews, a former senior manager of emerging media for Walmart and organizer of its ElevenMoms mommy-blogger network to lead a new unit, Collective Bias.

In recent conversations with executives in the technology and marketing spheres, I've found that most everyone agrees on certain key points that help resumes stand out. Whether you're unemployed, underemployed, or simply looking for an opportunity to grow and prove your professional worth, this is a climate you can and should take advantage of.

The task was to launch a new anti-hangover pill with a very limited marketing budget in a very competitive Polish market. The agency decided to shock, provoke and create buzz about the new medicine which was called SpecTab.  A fictional story was created to provide the new brand with an engaging background. SpecTab was presented as a re-discovered drug of KGB, the Soviet secret police agency.  One day pedestrians in Warsaw were surprised with  a new statue being placed in the central square – a statue of Nikolay Wasiliewicz Onovalov, a Russian scientist, doctor and inventor of SpecTab.

This event created the word-of-mouth and resulted in massive media coverage. At the same time short black & white videos were placed on YouTube which depicted the experiments which Russians performed to prove the effectiveness of SpecTab.

One of the Soviet experiments proving how SpecTab reduced the effects of alcohol.

Brand: SpecTab
Client: Jelfa
Product: Spectab – a pill reducing effects of alcohol (Anti-Hangover remedy).
Advertising Agency: Change Communications, Warsaw, Poland
Creative Directors: Ryszard Sroka, Jakub Korolczuk, Rafa? Górski
Art Director: Adam Szczepocki
Copywriter: Franek Toeplitz
Sculpturer: Wojciech Zasadni
Released: June 2008

(TrendHunter.com) For Jean Paul Gaultier’s Fall 2009 couture offering, fierce models adorned in the new line smash the runway with a sexy dominance. JPG’s Fall collection carries a proud sense of celebrity with each outfit…

www.office2010themovie.com

Client: Microsoft
Agency/Production Co.: Traffik
Director: Dennis Liu
Producers: Matt Anderson, Jonathan Hsu
Production Designer: Nicole Teeny
Writers: Dennis Liu, JT Arbogast, Gary Roosa
Art Director: Kevin Su
Director of Photography: Dough Emmett/Dennis Liu
Edit/Sound Design: Dennis Liu
VFX Company: LOICA

Thanks Kevin for sending this one!

(TrendHunter.com) Olga Tcherednikova’s ‘Psychedelic Bedroom’ design is eye-popping and definitely impressive to behold, but it flies directly in the face of interior designers who advocate calm colors in the bedroom to…

"Love your hair before it leaves! " Advertiser: Head & Shoulders

Are you AMPED (American Legacy Acronym)? Advertiser: thetruth.com

Like many of you, I've had a big problem with the mainstream media's coverage of the defining story of the past two weeks. The cruel speculation, the invasive badgering of family members and friends, the unseemly fascination with autopsies and coffins and interments: Why, I ask you, can't or won't the media stop dwelling on the tragic deaths of those seven U.S. soldiers in Afghanistan? Fortunately, one brave soul refuses to go along with the herd.