Clearex acne treatment gel

Credits:
Client: Clearex – acne treatment gel
Agency: Shalmor Avnon Amichay/Y#038;R Interactive Tel Aviv
August 2009
Chief Creative Director: Gideon Amichay
Executive Creative Director: Tzur Golan
Creative Director: Yariv Twig
Art Director: Meron Sasson
Copywriter: Sharon Refael
Account Manager: Adam Polachek
Account Supervisor: Dana Cogan
Account Executive: Anat Ruderman
Photographer: Menachem Reiss
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Window Phone

Dans le cadre de la compétition Idea 2009, voici un excellent concept de téléphone tactile et interactif intitulé “Window Phone” par le designer Seunghan Song. Une apparence transparente qui évolue en fonction de la météo et des applications. Explications dans la suite.



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Previously on Fubiz

Dragon’s Den entrepreneur Deborah Meaden to speak at Call Centre Expo

LONDON – Deborah Meaden, the sole female entrepreneur on the hit BBC show Dragon’s Den, is to speak at the Call Centre 8 Customer Management Expo in Birmingham next month.

Warner Bros. inicia campanha viral de “Sherlock Holmes”

Nada mais apropriado do que uma campanha viral, com pistas e mistérios, para um filme de detetive, certo? Pois foi a mesma coisa que a Warner Bros. pensou, dando início hoje ao esforço online para o “Sherlock Holmes” dirigido por Guy Ritchie.

Há algumas horas, a WB Pictures revelou no Twitter uma estranha URL: http://94.236.57.221. A página traz cinco caixas vazias e um ponto de interrogação, e quem descobrir a senha é levado para um vídeo misterioso com um homem encapuzado, além de um cadastro de email que diz que Sherlock Holmes precisa da sua ajuda.

A pista dada foi essa imagem, um poster com a personagem Irene Adler, interpretada por Rachel McAdam’s. Aí foi fácil: “I R E N E”. É um começo tímido, mas uma mensagem no site avisa para ninguém subestimar a gravidade dos próximos eventos.

“Sherlock Holmes” estreia nos EUA no Natal desse ano, e aqui no Brasil em 8 de janeiro de 2010.

Sherlock Holmes

Brainstorm #9Post originalmente publicado no Brainstorm #9
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Sony to Daddy Bloggers: We Haven’t Forgotten About You


NEW YORK (AdAge.com) — In the middle of the marketing frenzy around mommy bloggers, Sony Electronics has turned its attention to the other gender, launching DigiDads, a program all about putting its products into a small group of blogging dads in hopes that they'll play with them and write about them.

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I’m sure some tourists…

Bahrain World Trade Center

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Advertising Agency: Memac Ogilvy, Bahrain

Celebrating Don Hewitt in the Age of Nadya Suleman


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MySpace Brings in Wenda Millard to Lead Ad Sales

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The t-shirt designs by…

“Night of the AdEaters” Comes to New York City

adeatersGeico gecko slaughtered!

Ronald McDonald tortured!

For New York Advertising Week’s finale, AdEaters will come to the industry’s birth place on Friday, September 25th. Imagine hundreds and hundreds of the best commercials from 54 countries being celebrated in one place and in one night. With the use of our favorite American advertising icons in its new trailer, it seems that the AdEaters event at Terminal 5 will prove to be extremely entertaining. As if the industry wasn’t already bubbling enough for this event’s arrival, the AdEaters team joined Mad Men fans dressed in 60’s regalia and stormed Times Square for the season premiere of “Mad Men.” New York will be exploding with ad-citement, so much so that I may cancel meetings that week to check it out. Shhh, don’t tell – buddy pass, anyone?

Tickets are available on its official website, which is linked above.

As a preview, here’s a commercial from Ford that will be featured at the Night of the Adeaters.

Jinean Robinson is a CCIO (Chief Creative Infections Officer) in this industry for 8+ years, specializing in creative strategy and implementation, 360 branding, and brand development. Join her @Twitter or her firm Germ, LLC.

Group M Consolidating Print-Buying Operations


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After celebs like Zooey Deschanel,…

Smartphone Maker HTC Picks Deutsch as First Consumer Agency


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How Love for the Work Overcame a Minuscule Budget


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Pepsi coloca vídeo em anúncio impresso

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Este é daqueles assuntos que percorrem todos os blogs de publicidade e tendências em um único dia. Mesmo não gostando de ser só mais um a postar determinada coisa, não consegui conter a razão de compartilhar essa outra inovação com vocês.

A edição de setembro da revista americana de entretenimento, Entertainment Weekly, virá com um anúncio em vídeo, criado para emissora de televisão CBS, e com patrocínio exclusivo da Pepsi.

Em uma pequena tela serão exibidos clipes de séries e trailers de novas produções da CBS. Além destes vídeos, um comercial da Pepsi aparecerá na telinha.

Uma oportunidade nunca antes aproveitada na publicidade, provavelmente inspirada no que a Esquire fez em 2008, aqui.

:: Via E*Idéias

Kids’ Upfront to Close Down 10% to 15%

NEW YORK (AdAge.com) — While the upfront was slightly better than expected for broadcast and cable, the kids' marketplace seems to have been a bit bullied by the economy.

Finally, an Incontinence Underpanty to Match My F-Me Pumps.

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We dug the gimmick this time. And this time. And this time and this time. But this is one saunter-through-time too many.

McDonald’s Dutch Strategy: At Least We Don’t Use Kangaroo Meat


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Take…