Hasta La Creative!

The Money Supermarket saves people money. How much? Well, I’ll tell you. So much that they can go out and spend it, shoot what they bought or did with it, then upload it to letshavethesavings.com. Which, if you look at it, is a microcosim of our economic mindset right there: Screw saving, let’s spend it.

A comScore é uma empresa de pesquisa em Internet dos EUA. Hoje, ela mantém uma atuação focada em alguns países, com estudos específicos para cada um deles sobre comportamento de usuários na Internet. O Brasil já ganhou uma versão de seu estudo “State of the Internet”, mas a empresa mostra disposição para entrar um pouco mais no cenário da Internet canarinha.

Por isso, ela promoverá o comScore Day Brazil, um dia para explicar como funciona a sua metodologia de pesquisas, mostrar os números brasileiros encontrados e apontar tendências em workshops e discussões. Para quem precisa de números sobre a Internet, trata-se de uma grande oportunidade de conhecer este player do mercado de pesquisas.

O evento acontecerá no dia 12 de novembro, sem local definido. A pré-inscrição pode ser feita em http://comscore.com/brazil

Para conhecer um pouco sobre o material da comScore, segue uma apresentação de highlights dos números brasileiros de 2008:

(TrendHunter.com) The new Fall/Winter 2009-2010 issue of French Purple Fashion magazine features a recreation of the iconic John Lennon and Yoko Ono image that was used as a Rolling Stone cover.

John’s son, Sean Lennon,…

LONDON – O2 is overhauling its commercial marketing structure, merging several divisions with an expected 10% of its 235-strong team to leave in the changes.

LONDON – Pilgrims Choice, the cheddar-cheese brand, is reviewing its ad account.

I know there are not many people who would say they like watching infomercials, but we can learn plenty from them. Think about it: every time you hit a channel showing an infomercial, you stop, even for just a second, to watch. No matter what the product is, the commercial pulls you in.

Wikipedia defines infomercials as “long-format television commercials, typically five minutes or longer.” They also originated as an alternative to sign-offs on stations between two and six a.m. Now infomercials are broadcast throughout the day, targeting certain audiences for certain products.

The basics play an integral part in these commercials, things such as repeating the message or product name at least three times per commercial (think back to high school classes in which teachers taught through repetition). What else can we learn from infomercials?

• Enthusiasm – This is what pulls you in. I’ve never seen someone get so excited about a cloth that can clean up spills. Think about emotions and how easily they rub off onto someone. Not only does enthusiasm make the person happy, but it also excites these consumers enough that they buy a product someone else seems to get so much joy out of.
• Consumer advocates – Advocates have more power than most advertising companies give credit for. As I’ve noted before, Griffin Farley, from 22squared, puts it best when he says, “Don’t plan for the ones you reach, plan for the ones they [advocates] reach.”
• Show them, don’t tell them – There’s always a lot of action in these commercials that grabs your attention. Showing a ton of pictures, before and after, gives the consumers something to compare and store in their minds.
• Needs – These commercials directly target specific consumer needs. While most commercials already do so, infomercials have the broadcast time to really dig deep and get to the viewers’ desires (think about the weight loss commercials). They intertwine the message with what really matters to the audience.

Next time you’re channel surfing and come across an infomercial, take a second and really watch it. You may learn something.

Megan Green is a freelance propagation planner who has had her work published on PR News Wire, as well as many other outlets. Contact her on LinkedIn, Facebook, Twitter, or at megankategreen@gmail.com.

LONDON – CBS Outdoor is offering a brand the opportunity to sponsor all the busking sites on the London Underground in a six or 12-month deal.

LONDON – Dennis O’Brien, the second-biggest shareholder in Independent News 8 Media, has reignited his feud with the company by calling for a vote on the future of its UK-based Independent newspapers.

LONDON – TV personality Nigel Havers is lending his help in the latest advert for glass room specialists Countrywide Group.

Thelondonpaper may be closing, but don’t write off London Lite just yet.