Whenever new technology platforms come along, brands will follow, and with Apple’s Vision Pro, Diageo’s Don Julio Tequila aims to utilize its storytelling potential. Working with developer Trigger XR, the tequila brand aims to utilize special computing to enable users to travel virtually to Mexico to experience the legacy, craft and culture of the spirit….
WPP CEO Mark Read underlined the advertising business’ commitment to its technology clients despite citing their lack of spend last year as having weighed down its financial results, as the company reported organic revenue growth of 3.2%, underperforming against its nearest competitors. The agency network–which owns Ogilvy, GroupM, VML and AKQA–reported revenue for 2023 of…
From shaping consumer experiences to revolutionizing the ad creation process, the integration of generative AI into advertising is rapidly reshaping the industry as we know it. On the latest episode of AIQ presented by Microsoft Advertising, host Cathy Hackl sits down with Microsoft corporate vice president Kya Sainsbury-Carter to discuss how the software giant is…
Jasper, Claud, Clara, Bixby, Cleo…these are some of the AI assistants eagerly awaiting your queries and your manufactured need for speed. The field is growing crowded, which makes sense when you understand how much money there is to be made. The global artificial intelligence market, worth USD 136.55 Billion in 2022, is likely to grow […]
The post If Microsoft Is My Copilot, I Must Be Flying the Plane appeared first on Adpulp.
TikTok’s rising popularity is a dangerous threat to national security. TikTok must be banned. That’s the conclusion of lawmakers and university presidents who want to restrict access to the site. These lawmakers and academic leaders fear the Chinese firm that owns TikTok will collude with the Chinese government and use the data it collects from […]
The post TikTok Tells The Story of Its Satisfied Customers on TV appeared first on Adpulp.
In this episode of TechMagic, host Cathy Hackl and guest host Lee Kebler talk about the launch of Apple Vision Pro and continue their conversations around spatial computing. Hackl discusses why she’s excited to be an Apple Vision Pro developer and how she’s ready to have serious conversations about spatial computing and the Vision Pro…
Supertramp, Grand Funk Railroad, Heart, and Chicago. These legendary bands from the 1970s are now providing consumer brands with one anthemic soundtrack followed by the next. I have some questions. Like, why use the music of the 70s, versus music from the 80s or 90s? Are the desired buyers all Boomers or are these simply […]
The post Super Sweet Sounds of the ’70s Used to Sell More Stuff appeared first on Adpulp.
Leaving home can provide people with the chance to reinvent themselves. That transformation is especially dramatic in a short film shot on an iPhone for Apple’s seventh annual Chinese New Year campaign. Produced by creative agency TBWAMedia Arts Lab Shanghai, the 15-minute film, “Little Garlic,” follows an insecure girl named Wei who is bullied for…
Apple’s latest “Relax, It’s iPhone” ads offer reassurance to families that the device will help them both capture big moments and also protect their children as they leave home. Like previous installments in the award-winning campaign, the new spots rely on comedy to demonstrate the iPhone’s features. Set to “Goodbye” by Aloe Blacc, “New Driver”…
Anyone who works in the agency business and has responsibility for new business has heard these words: “We want to be an iconic brand like Apple.” I’ve heard these words a handful of times from eager clients. What I’ve always wanted to say in return, but stopped myself from saying is, “So, you’re ready to […]
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Microsoft reclaimed the top spot as the world’s most valuable company by market capital at the start of the year, overtaking technology rival Apple, thanks to its investments in AI and stable of B2C and B2B brands shifting peoples’ perception. Microsoft reached a new high of $2.887 trillion, with Apple in second place with $2.875…
Samsung is promoting its artificial-intelligence-powered health application by showing how the new technology helps modern people ignore the unhelpful instincts that evolved 200,000 years ago. A short film from agency Ogilvy New York will at first seem familiar to people embracing health-focused New Year’s resolutions. The story follows a 25-year-old man trying to improve his…
Samsung is promoting its artificial-intelligence-powered health application by showing how the new technology helps modern people ignore the unhelpful instincts that evolved 200,000 years ago. A short film from agency Ogilvy New York will at first seem familiar to people embracing health-focused New Year’s resolutions. The story follows a 25-year-old man trying to improve his…
In this week’s episode, host Cathy Hackl is at the World Economic Forum in Davos. She’ll share more next week when she’s back on the podcast. In this episode guest host Lee Kebler and producer, Lily Snyder take over hosting duty to discuss the week of AI. Between the Consumer Electronic Show and Davos World…
Apple captured the unique expressions of 30 babies for an especially cute installment of its long-running and celebrated “Shot on iPhone” campaign. A 30-second Instagram Reel, set to the track “Pose” by Gajate featuring Poe Leos, shows off the iPhone 15’s ability to turn any photo into a portrait. Photographer Evan Kafka took pictures of…
As always, CES can be an overwhelming display of technology and potential for the future. Focusing on the dynamic landscape of CES, Eureka Park is one of my favorite areas to explore, always emerging as a pivotal platform for innovation while showcasing new products and startups that are set to influence consumer technology in 2024…
Run. Run far and fast from internet addiction. According to research conducted by HarrisX, the average person scrolls the distance of three marathons (78 miles) annually on their phones. In other words, we the people of the internet run an ultramarathon each year with our thumbs on glass. To combat this growing global issue, Saucony […]
The post Here’s a Hard Working Headline: Give Your Thumb the Finger appeared first on Adpulp.
WhatsApp is venturing further into the branded content space as it strives to form deeper connections with its 2 billion global users, while taking control of its narrative amid expansion in the U.S. On Jan.16, the Meta-owned private messaging app released Ugo: A Homecoming Story, a feature-length documentary following brand partner and NBA star Giannis…
This week’s episode of TechMagic with Cathy Hackl is all about the Apple Vision Pro and spatial computing. Hackl and guest host Lee Kebler briefly recap immersive tech in 2023, including the Meta Quest 3 and ChatGPT. The Apple Vision Pro is set to launch on Feb. 2, 2024, and they discuss the first version…
Meetings that “could have been an email” are the bane of many workers’ existences, but what about a meeting that could have been a quick, informative musical? With the instant collaboration available today, it might be more likely than you think, according to a new ad from business messaging platform Slack. To highlight some of…
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