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| THE ORIGINAL? Capisco Hot Sauce – 2011 Source : Cannes Archive Online, Agency : Inter Publicity Mumbai (India) |
LESS ORIGINAL Taystee Chili Sauce – 2012 Source : Adsoftheworld Agency : McCann Erickson Nairobi (Kenya) |
Duval Guillaume has made the new worldwide web commercial for TABASCO, the American icon brand from Louisiana.
The new commercial, called “streaker”, follows the humorous approach introduced by the brand with the famous ‘Mosquito’ spot that was first shown during the Super Bowl in 1997. The message underlines the TABASCO brand’s fiery character, as well as its uniqueness in combining spiciness with flavor.
The commercial opens on a naked man face down on the gras during a soccer game with a bunch of policemen on top of him. In the subsequent images, the commercial is turned backwards and we see how the streaker runs in reverse out of the stadion, gets on his clothes again and finally ends up in an Italian restaurant where he generously puts TABASCO Brand Pepper Sauce on his pizza. The commercial was directed by the international director Manu Coeman from the production house Latcho Drom.
Credits:
Client : Tabasco
Agency: Duval Guillaume Brusels
Client contact: Yiannis Tziamtzis
Creative directors: Katrien Bottez & Peter Ampe
Art Director: Jean-Marc Wachsmann
Copywriter: Benoit Menetret
Strategic Planner: Wim Walraevens
Account Director: Isabel Peeters
Tv-producers: Marc Van Buggenhout, Bruno Dejonghe, Emily Rammant
Production Company: Latcho Dro
Director: Manu Coeman
Dop: Sacha Wiernick
Production manager: Bérengère Lurquin
Actor: Sébastien Waroquier
Editor: Blaise Jadoul
Post production company: Condor
Sound design: Look & Listen
Advertising Agency: Duval Guillaume, Brussels, Belgium
Creative Director: Katrien Bottez, Peter Ampe
Creatives: Davy Caluwaerts, Kristof Vanderbeke
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