May
20
15 Campaigns Creatives Predict Will Win at Cannes Lions 2025
Posted in: UncategorizedADWEEK asked creative leaders to choose the work worthy of trophies at advertising’s most prestigious festival.
Aug
23
NBCU Secures 60% Boost in Paralympic Ad Sales With Toyota Back as Presenting Sponsor
Posted in: UncategorizedToday, NBCUniversal announced a record number of advertisers for the 2024 Paralympic Games, with a 60% increase in ad sales. Among those advertisers, Toyota is returning as the presenting sponsor. With the partnership, Toyota’s “power of community” theme will be highlighted before, during, and after the Paralympic Games coverage with primetime in-show and out-of-show integrations….
Aug
22
A Call to Action for the Next Olympics and Beyond: Improve AAPI Representation
Posted in: UncategorizedWhen I sat down to watch the prime-time broadcast of the 2024 Paris Olympics Opening Ceremony with my three young children, we were excited. 9% of Team USA, like them, are of Asian Pacific heritage: 22 men and 29 women across 18 sports. And yet, not once were any of the Asian Pacific athletes featured…
Aug
19
These 10 Advertisers Won the Olympics for TV and Streaming
Posted in: UncategorizedThe Paris 2024 Summer Olympics were the biggest Games in years for both advertisers and consumers. At the end of July, NBCUniversal reported it delivered the highest Olympic and Paralympic ad revenue in history, securing more advertisers than the Rio and Tokyo Olympics combined, with nearly $500 million coming from first-time sponsors. Samba TV also…
Aug
13
The Olympic-sized Consumer Behavioral Shift We Should Talk About
Posted in: UncategorizedEvery Olympic season is a chance to get obsessed with some sport you just learned about, cry over an athlete from a place you didn’t know about winning gold, and generally get worked up at a perfect Simone Biles floor routine. It wasn’t long ago (circa 2010s) when the Olympics meant catching the games at…
Aug
07
How These Olympic Athletes Are Winning on Social Media
Posted in: UncategorizedThe Olympics are a global sporting event that celebrates the pinnacle of humanity’s physical prowess. More and more, they’re also an opportunity for athletes to attract a ton of new followers on social media. America’s favorite pommel horse specialist Stephen Nedoroscik’s Instagram follower count increased by more than 1,200% between July 25, the day before…
Aug
06
Why Snoop Dogg Fits In Anywhere, Even the Olympics
Posted in: UncategorizedA rare Olympic pin is “viraling” its way around the internet, fast becoming one of the more talked about and desirable objects on Earth–playfully featuring the Olympic rings as smoke clouds puffed from the mouth of the world’s most famous proudly weed-smoking rapper and beloved NBC commentator for the Paris Olympics: Snoop Dogg. The irony,…
Aug
02
Exclusive: NBCUniversal and Instacart Launch Partnership for Olympics Viewers to Order Food
Posted in: UncategorizedViewers watching the Paris 2024 Summer Olympic Games can now order food and drinks delivered directly to them from the comfort of their own homes. Today, NBCUniversal launched Virtual Concessions, a new commerce-enabled ad feature that allows audiences to purchase food, drinks and other items on-demand while watching the Olympics via QR codes displayed on…
Aug
01
Brands, Expect the Unexpected When Participating in Olympics Chatter
Posted in: UncategorizedThe Olympic Games Paris 2024 have arrived; a two-and-a-half-week festival of sport and an enormous stage for many of the world’s biggest brands. Poised to be the most-watched summer games in years, in the marketing world, it will be all Olympics all the time for the next few weeks. Prepare for the thrill of brand…
Jul
30
NBCU Breaks Olympics Ad Sales Record, Delivers Massive Ratings for Advertisers
Posted in: UncategorizedIt’s only days into the Paris 2024 Summer Olympics, but from ratings to engagement, NBCUniversal is off to a winning start. Today, NBCU announced it’s delivering the highest Olympic and Paralympic ad revenue in history, securing more advertisers than the Rio and Tokyo Olympics combined, with nearly $500 million coming from first-time sponsors. Additionally, 70%…
Jul
30
What Brands Must Consider Before Posting Summer Olympics Social Content
Posted in: UncategorizedThe 2024 Paris Summer Olympics are officially underway and if brands are smart, they’ll capitalize on the trending event by creating content that proactively (and authentically) engages their audiences. NBC Universal is planning to air 7,000 hours of coverage of the Games, with 5,000 hours available via its streaming platform Peacock. Back in 2020, more…
Jul
30
3 Things Brands Need to Know About the First Real ‘TikTok Olympics’
Posted in: UncategorizedFrom Copa America to the UEFA European Championship, it’s been a summer of sport to remember for advertisers and athletes alike. With the Paris 2024 Summer Olympic Games in full swing, brands have another opportunity to claim a spot on the podium. However, if marketers want to go for gold, then they will need to…
Jul
25
5 Marketing Trends Shaping the Paris 2024 Olympics
Posted in: UncategorizedThe Olympics are here, and brands are looking to compete in new ways. NBCUniversal has made it clear that the Paris 2024 Summer Olympics, which take place July 26 through Aug. 11, won’t be business as usual for the broadcaster. The company is bringing in teams of celebrities, including Jimmy Fallon, Snoop Dogg, Call Her…
Jul
22
Why Is It So Hard to Score a Perfect 10 With Your Olympics Ad?
Posted in: UncategorizedWith the stage set for the 2024 Paris Olympics, the pressure is mounting for competitors to make their mark on a global stage that comes only once every four years. Advertisers also feel the heat to deliver during an event that attracts high brand interest due to its over 13 million spectators and 4 billion…
Jul
22
Nike’s Olympics Ad Is an Ode to Unapologetic Winners
Posted in: Uncategorized“Am I a bad person, tell me, am I?” actor Willem Dafoe, asks in the voiceover for Nike’s latest ad, as clips of elite athletes, including basketball forward LeBron James, runner Sha’Carri Richardson, Italian fencer Bebe Vio and tennis icon Serna Williams, flicker across the screen. “I have no empathy, I don’t respect you, I’m…
Jul
19
Apple Ads Celebrate Young, Hopeful Athletes Ahead of the Olympics
Posted in: UncategorizedAs brands activate their Olympic sponsorships with ads featuring athletes competing in Paris 2024, Apple is looking toward the future of the Games with the latest entry in its long-running “Shot on iPhone” campaign. “2036 Hopefuls,” by agency TBWAMedia Arts Lab, spotlights aspiring athletes from around the world who are all under age 10. The…
Jul
02
Elections, Olympics, Cookies, Oh My! Approaches to Experimentation in 2H 2024
Posted in: UncategorizedThe next 6-to-12 months present marketers and brands with a potent concoction of phenomena that are sure to, at a minimum, cause shifts in media economics and, at a maximum, completely upend entire advertising programs and their measurement models. Add to the mix the emotional instability these events cause in us as consumers, and we’re…
May
23
Nike Anthem Celebrates the Resilience and Ambitions of Refugee Olympians
Posted in: UncategorizedThe question, “Where are you really from?” is often fraught, especially for the more than 100 million displaced people around the world. A film from Nike about its support of the International Olympic Committee Refugee Olympic Team at the Paris 2024 Summer Olympic Games argues that athletic feats are a more significant defining factor than…
May
20
The Paralympics Isn’t Just Rainbows: IPC’s Ad Aims to Smash Disability Stereotypes
Posted in: UncategorizedThe Paralympic Games began as a small gathering for injured World War II veterans, and the event could reach its largest audience during Paris 2024. A record number of countries–more than 160, compared to 154 for the Tokyo 2020 Paralympic Games–have confirmed broadcast deals for this year’s event. Nevertheless, misperceptions about the Paralympics persist, perpetuating…
Apr
25
Le Monde in English Misses Lofty Subscriber Goals But Remains ‘Optimistic’
Posted in: UncategorizedFrench news publisher Le Monde launched its English-language product, Le Monde in English, two years ago, with the goal of generating 30,000 subscribers by the end of 2023. It has since fallen short of that goal, according to business development officer Arnaud Aubron, though the publisher declined to provide an update on its exact subscriber…
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