Hasta La Creative!

Today, NBCUniversal announced a record number of advertisers for the 2024 Paralympic Games, with a 60% increase in ad sales. Among those advertisers, Toyota is returning as the presenting sponsor. With the partnership, Toyota’s “power of community” theme will be highlighted before, during, and after the Paralympic Games coverage with primetime in-show and out-of-show integrations….

The Paris 2024 Summer Olympics were the biggest Games in years for both advertisers and consumers. At the end of July, NBCUniversal reported it delivered the highest Olympic and Paralympic ad revenue in history, securing more advertisers than the Rio and Tokyo Olympics combined, with nearly $500 million coming from first-time sponsors. Samba TV also…

The Olympics are a global sporting event that celebrates the pinnacle of humanity’s physical prowess. More and more, they’re also an opportunity for athletes to attract a ton of new followers on social media. America’s favorite pommel horse specialist Stephen Nedoroscik’s Instagram follower count increased by more than 1,200% between July 25, the day before…

Viewers watching the Paris 2024 Summer Olympic Games can now order food and drinks delivered directly to them from the comfort of their own homes. Today, NBCUniversal launched Virtual Concessions, a new commerce-enabled ad feature that allows audiences to purchase food, drinks and other items on-demand while watching the Olympics via QR codes displayed on…

It’s only days into the Paris 2024 Summer Olympics, but from ratings to engagement, NBCUniversal is off to a winning start. Today, NBCU announced it’s delivering the highest Olympic and Paralympic ad revenue in history, securing more advertisers than the Rio and Tokyo Olympics combined, with nearly $500 million coming from first-time sponsors. Additionally, 70%…

From Copa America to the UEFA European Championship, it’s been a summer of sport to remember for advertisers and athletes alike. With the Paris 2024 Summer Olympic Games in full swing, brands have another opportunity to claim a spot on the podium. However, if marketers want to go for gold, then they will need to…

With the stage set for the 2024 Paris Olympics, the pressure is mounting for competitors to make their mark on a global stage that comes only once every four years. Advertisers also feel the heat to deliver during an event that attracts high brand interest due to its over 13 million spectators and 4 billion…

As brands activate their Olympic sponsorships with ads featuring athletes competing in Paris 2024, Apple is looking toward the future of the Games with the latest entry in its long-running “Shot on iPhone” campaign. “2036 Hopefuls,” by agency TBWAMedia Arts Lab, spotlights aspiring athletes from around the world who are all under age 10. The…

The question, “Where are you really from?” is often fraught, especially for the more than 100 million displaced people around the world. A film from Nike about its support of the International Olympic Committee Refugee Olympic Team at the Paris 2024 Summer Olympic Games argues that athletic feats are a more significant defining factor than…

French news publisher Le Monde launched its English-language product, Le Monde in English, two years ago, with the goal of generating 30,000 subscribers by the end of 2023. It has since fallen short of that goal, according to business development officer Arnaud Aubron, though the publisher declined to provide an update on its exact subscriber…