Heading West on U.S. Route 26 just beyond Oregon this past weekend, Orange illuminated highway construction signs pointed toward the LIV Golf event just beyond Exit 55 for Dersham Road. At that exit, a LIV Golf-branded sign pointed fans toward parking at the Pumpkin Ridge Golf Course, hosting the event. On Old Pumpkin Ridge Road…
World Wrestling Entertainment fans can tweet their way to SummerSlam July 30 at Nissan Stadium in Nashville, Tenn. Through Thursday (July 7) at 11:59 p.m. ET, fans can use the hashtag #SummerSlamContest and tweet about why they should receive two floor seats to the event, hotel and airfare. The winning tweet will be part of…
On this week’s episode of the Most Powerful Women in Sports podcast, Adweek’s former chief content officer Lisa Granatstein sits down with Stephanie McMahon, interim chief executive officer of the WWE. McMahon is no stranger to the sports world and the fandom attached to it. The WWE is in her DNA. She is the fourth…
Adidas might sell sneakers and hoodies, but it also sells “dreams and aspirations,” according to its global head of marketing Vicky Free. “We could make cool ads all day. But we actually want to change the world,” she explained when she joined Adweek during Cannes Lions festival last week. In November 2020, Free found herself…
LIV Golf enticed golf greats including Phil Mickelson and Dustin Johnson with guaranteed nine-figure deals. Attracting advertisers might be a little tougher. The newly formed tour debuts in the U.S. this weekend with an event at the Pumpkin Ridge Golf Club in North Plains, Oregon–just outside of Portland. LIV Golf promises eight events consisting of…
Recently Anheuser-Busch gave us something to sip on: They announced that they’d be ending their 34-year run as the Super Bowl’s exclusive alcohol advertiser. This comes just a few short weeks after Pepsi announced they’d be ending their decade-long sponsorship of the Super Bowl Halftime Show. The Super Bowl is, in many ways, as much…
The first anniversary of the NCAA enacting its NIL (name, image, likeness) policy is approaching, and student sports stars entering the NBA will take a valuable lesson with them: They know their worth. The year-old rule change allows college athletes to profit like the pros from brand deals. The emergence of a more aware, business-savvy…
The National Hockey League is back on Disney-owned networks for the first time in 17 years, and to the delight of the Disney ad sales team, the company’s networks had the exclusive rights to this year’s Stanley Cup Final. As the NHL wraps its first season back on the company’s networks, Disney Advertising “essentially sold…
Xfinity partnered with G4 and World Wrestling Entertainment on Arena, a new monthly series for television, Twitch and YouTube. G4 host Gina Darling and WWE Superstar Xavier Woods (aka Austin Creed) will host Arena, which will feature celebrities, professional athletes, streamers–including Twitch streamers Myth and QTCinderella–and WWE Superstars airing out their personal grievances. Arena will…
While the gender gap in average wages has been steadily closing, a wide chasm still exists when it comes to men’s and women’s sports and advertising spend. Ally Bank is trying to address that disparity in its own way. And the online-only financial institution, which specializes in home and auto lending, aims to influence others…
FIFA World Cup Qatar 2022 kicks off Nov. 21 and runs through the crowning of a champion Dec. 18, and Twitter and GlobalWebIndex took the pulse of soccer–OK, football–fans as the tournament approaches. Twitter and GWI found that 75% of Twitter users are fans of the World Cup, compared with 49% of non-Twitter users, and…
Social media has gone to the dogs–the show dogs. Westminster Kennel Club teamed up with creative agency Glow on extensive social activations to back the Westminster Kennel Club Dog Show, which began last Saturday at Lyndhurst Mansion in Tarrytown, N.Y. Glow brought drool-worthy social content including GIFs, posts and live stories to Facebook, Instagram, TikTok…
Softball was the foundation of Athletes Unlimited’s four-league, mini-empire of women’s sports. But sports fans’ increased interest gave the company marketing riches far beyond the softball diamond. The company was co-founded in 2020 by former Soros Fund Management executive Jonathan Soros and ex-New York City FC president Jon Patricof. The idea behind Athletes Unlimited was…
Many high schoolers have no idea what they want to do as a career. Christian Di Bratto knew exactly what he wanted and went for it by starting his own talent management agency, Deebo. The 19-year-old business owner started out by sending DMs to top creators asking to work with them. Fast forward to today…
At the turn of the century, Razor scooters were all the talk on every local elementary school playground in America. Competing with ‘N Sync and Sony’s Playstation 2 in kid discourse was no problem as Razor’s product moved an estimated 5 million units in 2000. Now, the brand is looking to reclaim its status as…
2022’s Super Bowl Sunday was the first time in history that the big game was televised on a Spanish-language broadcast network in the United States. How will outlets using sports to drive Hispanic audiences keep this momentum, and what does this mean for overall brand marketing? Ray Warren, president of Telemundo Deportes, and the NFL’s…
Soccer is now one of the Big Four sports in the U.S., and it happened while marketers weren’t looking. Football and basketball remain sports powerhouses here but, roughly 20 years ago, a Gallup survey had hockey and auto racing ranked higher among the nation’s favorite sports to watch. By 2017, roughly 7% of Americans considered…
Tyson Fury is one of the biggest names in the boxing world and the most recognizable fighter in promoter Top Rank’s stable. He’s a formidable social media presence with more than 10 million followers. The WBC heavyweight champion doesn’t need much help navigating modern marketing. But a changing boxing landscape has the sport looking for…
Talk to any NFT enthusiast about how they first formed an interest in the technology, and there’s a good chance they’ll mention the National Basketball Association’s Top Shot digital collectible platform. The Dapper Labs-created hub, which allows fans to purchase videos of game moments and other virtual memorabilia, quickly became a sensation after it launched…
Caterpillar will be the official heavy equipment and industrial power sponsor of the National Hockey League under terms of a multiyear global agreement that was revealed Thursday. The partnership will begin when the puck is dropped to start the league’s 2022-23 regular season this fall, and the league will incorporate the company’s products into its…
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