Zendaya is accidentally doing her part to increase the viewership of local TV. Boston ABC affiliate WCVB accidentally captured b-roll footage of the Hollywood star strolling around town with her mom. The clip aired on the station’s 6 p.m. newscast on Sunday, without anyone at the station noticing. Topsfield, Massachusetts resident Chloe Mitchell saw the…
Zendaya is accidentally doing her part to increase the viewership of local TV. Boston ABC affiliate WCVB accidentally captured b-roll footage of the Hollywood star strolling around town with her mom. The clip aired on the station’s 6 p.m. newscast on Sunday, without anyone at the station noticing. Topsfield, Massachusetts resident Chloe Mitchell saw the…
TikTok shared the year’s most memorable businesses, creators, cultural icons, moments, and trends on its platform in the U.K. with Wednesday’s release of Year on TikTok 2024. Man in Finance landed @girl_on_couch a talent agent and a record deal, but it was just one of 2024’s top memes, joining Brat Summer from @charlixcx, “very demure,…
Bluesky is booming as internet users seek out the comfort of a controlled social media environment. However, the opportunity for marketers remains limited, due to a lack of ad products and a relatively restrictive audience scale. Brands who are actively posting organically on Bluesky are typical first movers, the likes of Duolingo, Hulu, and Netflix….
Last week, Sweetgreen’s newly unveiled Kale Camo Hoodie hit my social feed. My first reaction was: “What a clever way to super-serve mega fans.” The company proudly heralded the idea in a press release and touted the new merch on social media just before the holidays. An hour later, another post hit my feed. Apparel…
Hootsuite is going all on in influencers to promote its biggest report of the year. This week, Hootsuite launched its “Social Media Trends 2025” report–its annual analysis of the biggest social trends that marketers need to know about in the coming year. When the report went live, ads from LinkedIn influencers that work in social…
In this special episode of the Marketing Vanguard podcast, host Jenny Rooney speaks with media and marketing legend Gary Vaynerchuk. They explore the future of marketing, how creative content is reshaping reach, the rise of live shopping, and the need for brands to adapt to the fast-evolving social media landscape. The Vaynerchuk family immigrated to…
In early October, I saw a post on X floating around with a flyer promoting a Timothee Chalamet look-alike competition. I thought it was a big old gag to get some attention. After looking into it, I was surprised to see there were over 900 confirmed attendees and articles from local news publishers about the…
In this election, we witnessed unique campaign strategies by both presidential candidates. What struck me most was former President Donald Trump’s ability to deploy marketing in a powerful and polarizing way, a true reflection of his approach to everything: all in, all out, no holds barred. It’s symbolic of how marketing shapes our perceptions of…
Regardless of political leaning, any social media strategist, content manager, or content creator can learn from the Harris campaign’s best-in-class social strategy to connect with target audiences and move them toward support. The Harris campaign maintained two separate social media accounts across all platforms and broke the mold of the traditional political campaign strategy. If…
I started playing around with videos on LinkedIn casually about a year ago, mostly out of curiosity. LinkedIn launched native video in 2017 and got more serious about the format in March 2024, seemingly overnight turning its algorithm sights on being the TikTok of B2B video. LinkedIn then made a significant monetization move by introducing…
Brands are always on the hunt for new audiences. At ADWEEK’s Mediaweek event in New York last week, executives from Coca-Cola’s Bodyarmor Sports Nutrition and news publisher The Shade Room discussed how they’re expanding their audiences by working with influencers and staying on top of changes to content distribution on social platforms. As a sports…
According to Gary Vaynerchuk, marketers should spend more time developing creative for social media. At ADWEEK’s Mediaweek event, Vaynerchuk, a serial entrepreneur and co-founder of the agency VaynerMedia, spoke with Jenny Rooney, Adweek’s chief brand and community officer. Vaynerchuk said that creative content plays a crucial role in driving reach and providing consumer insights. “I…
Generational marketing is dead and rather irrelevant in modern marketing. Clinging to these outdated segments is not just lazy–it’s inefficient, inaccurate, and can be dangerous. Simple logic led to these labels: People born within a certain timeframe would share common experiences and, therefore, behaviors and preferences. However, this approach is increasingly problematic and oversimplifies the…
In a dramatic turn of events within the X versus advertisers lawsuit, Unilever has been removed from the lawsuit after coming to an agreement with X. For context, earlier this year, Elon Musk’s X (previously Twitter) filed a lawsuit against several former advertisers, claiming they coordinated an illegal advertising boycott against the platform. This legal…
Snap said Tuesday that it began testing two new placements for ads on the Snapchat platform: Sponsored Snaps and Promoted Places on Snap Map. “We’re enhancing our ad offerings to meet Snapchatters where they are, and we are excited to help brands show up in surfaces where attention and engagement is high, like chat and…
Claim, an app that helps shoppers find and use promotions at stores, has raised $12 million in Series A funding. The funding was led by VMG Technology and also includes previous investors Sequoia Capital and Susa Ventures. The three-year-old company has raised a total of $20 million. Claim’s goal is to help marketers find new…
Creators make it look like cranking out content is a breeze with slick posts for social media. But the reality is that creating content requires expensive high-end equipment like cameras and a significant amount of time editing and brainstorming new ideas. And creators are hungry for brand deals that offset some of the costs. In…
TikTok kicked off Advertising Week in New York with a flurry of announcements covering artificial intelligence-powered automated performance tools, enhanced measurement capabilities, and new privacy technologies for advertisers. “TikTok is building for the future,” global head of monetization product solutions and operations David Kaufman said in a statement. “We have been listening, learning, and innovating…
KRIV reporter Abigail Dye is alerting viewers that she has been the victim of an AI deep fake. Dye, who joined the Houston Fox owned station last year, posted a faked AI video of herself to Facebook with the warning, “This video is FAKE! The scammers are getting craftier every day. This is honestly super…
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