TikTok’s US Ecommerce Employees Told to Work From Home as Layoff Fears Grow

Employees are awaiting “difficult decisions” being made by TikTok.

Duolingo ‘Experimenting With Silence’ Amid Social Media Blackout

Duolingo scrubbed its Instagram and TikTok accounts and left a cryptic message on X.

Movement Strategy Acquires Newfangled Studios to Create a Social Marketing Powerhouse

Movement Strategy has acquired Newfangled Studios in an eight-figure all-cash deal that combines organic and paid social capabilities.

How Audible Turns Audiobooks Into Compelling Social Media Content

The brand pops into comments and book communities.

How Betches Is Powering the NFL’s Big Play for Female Fans

The NFL’s collaboration with the lifestyle media organization Betches evidences its push for more engagement from women and girls.

‘We Are the Target Audience’: How Essence, R29, and Afropunk Co-create With Their Communities

Social media executives from three publishers share how they build engaged, inclusive followings.

Bethenny Frankel Says She’d Drop Social Media for the Right Billionaire—Oh, and She’s Hiring

The biggest ‘accidental influencer’ takes the stage at Social Media Week.

Nutter Butter’s 5 Takeaways from Two Years of Being Weird on Social

Creepy Instagram posts like this have boosted purchases of Nutter Butter cookies by 17%.

Why Lyft and Notion Turn to LinkedIn Influencers for Brand-Building

The brands discuss how they’ve leveraged the professional networking platform to build trust and drive impact.

Old Building, New Foundation: The Empire State Building’s Social Media Makeover

The brand has worked with companies like Disney and Hasbro.

Reddit Targets Small Businesses With New Advertising Tools

The company is hosting its first SMB event in Austin, Texas, this week.

TikTok Pledges $1M in Ad Credits to US Small Businesses

TikTok is launching a series of nationwide initiatives designed to support, spotlight, and boost entrepreneurs.

400M+ Snapchat Monthly Active Users Are on Snap Map

The high usage has attracted brands to the Promoted Places feature within Snap Map.

X CEO Linda Yaccarino Says Community Notes Reach 1M Users

Yaccarino also touted X’s growing video capabilities and role in live sports.

Meta Tops Q1 Expectations With $42B in Revenue, Zuckerberg Talks Up Meta AI App

Meta reported $41.4 billion in ad revenue for Q1 2025.

Hilton Uses Social Listening to Showcase ‘Superior’ Stays

Travelers are bound to experience at least one vacation nightmare—but Hilton is trying to change that. The hotel chain launched a three-part social media series called “Hilton Saved My Stay,” […]

Seizing the Social Moment on X Is a Dangerous Game for Brands

The Wendy’s-Katy Perry feud is just the latest in two decades of apologies—and no lessons learned.

3 Ways Meta Is Going After Retail Media Budgets

The tech giant is racing against other social platforms, DSPs, and CTV players.

How Linda McMahon’s “A.1.” Gaffe Sparked a Viral Campaign for Steak Sauce

When Linda McMahon called AI “A.1.” at a summit, Kraft Heinz and Mischief turned the viral blunder into a spicy social media moment, even getting a shoutout from John Oliver.

Zuckerberg Rejects FTC’s Arguments on Day 1 of Meta Antitrust Trial

The acquisitions of Instagram and WhatsApp were not about eliminating competition, the tech exec said.