Hasta La Creative!

There definitely is no secret about Facebook’s renowned traffic numbers, and all online marketers certainly know this very well. Of course, all businesses from small to large have a tendency to view that in terms of profits which is clear. But it is important to realize that you will have to work before you are able to reap the rewards just like you need to anywhere else. Avoid thinking that you just need to make a couple of comments every now and then, and then you make loads of money. If you are asking yourself what can be done, if you are obscure you can change that around and become well-known. Your small company can achieve excellent publicity, and you can generate leads, sales and far more. But know your Facebook fame will not occur by itself, and you can definitely derail your efforts by making the wrong marketing moves.

One of the greatest wrong turns to take at Facebook, and other sites, is failing to be consistent in what you do. The difficulty with this idea of being even and routine in your marketing is about simply being there for your market. What can quickly happen is you begin with a bang and then matters fall by the wayside in time. To make up for that, you suddenly appear out of nowhere and post half a dozen status updates. While you’re at it, you contain a couple of links for some offers you feel are great and might help them. That is certainly not how you utilize social marketing or have success at Facebook. The mixture of your absence and the links you gave them will leave a bad impression about you. So merely spread out your marketing and ensure you talk to people on a recurrent basis.

You can trigger other unpleasant consequences by failing to keep in regular touch with your market. First, as you realize all of your efforts will work to brand you whether in a positive or negative fashion. So what that means is you must be consistent in your messages all the time. Also, remember you stand for your business, so while you have to be fairly informal it is still important that you carry out yourself properly, as well. Getting that done is not as hard as you may feel, but you must keep it uppermost in your mind. So stay away from going way off topic at your fan pages by talking about things people will not be there to hear. Obviously it is fine to have light occasions, but keep the conversation on course and in the right direction. But keep things going in the right track which is the theme of your page as well as your business branding.

A lot has been occurring at Facebook in the past couple of years including upgrades of many kinds. One specific change that has taken place concerns transmitting friend requests to people who don’t know who you are. You have to be very watchful with that practice because they will know that you’re doing it and may eliminate your account. But one way around that is to search on the phrases that are appropriate to your market. The effect of doing so will lead you to chats based on your searches. At that time it is simply a matter of pleasantly adding to the discussions.

I’ve been intrigued by the new “Haggen-Dazs loves Honey Bees” campaign for a few reasons. Both the spots and the website are both beautiful and cute and well executed. But what’s more fascinating is the concept and message behind it.

The website has a wealth of information on the bee situation. They’ve even created a Haagen Dazs Bee Board to “provide insight on the honey bee issue,” and are proponents of community outreach. They’re promoting planting bee-friendly flora and donating to bee research efforts underway at Penn State and UC Davis. Haagen-Dazs has also released a new flavor, Vanilla Honey Bee, with proceeds going to the research efforts, in addition to other “bee-dependent flavors” being identified.

It’s an interesting idea, and a seemingly well-executed campaign. I’m curious how much of the proceeds actually go to research efforts, and how much effort Haagen-Dazs is actually putting forth. The message is good and I certainly hope Haagen-Dazs truly stands behind it and actually follows through. In a time when green and pro-environment movements are rapidly gaining popularity, it’s easy to come out with messages that are green. Actually being green, and not just greenwashing, is a whole different ballgame.