Feb
24
Closing Olympics Ceremonies Give NBC a Narrow Win on a Crowded Sunday
Posted in: UncategorizedThe Games drew more than 15 million viewers, but “Walking Dead” on AMC had more than 13 million, and “Downton Abbey” had 8.5 million.
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Feb
07
Advertising: Fingers Crossed, Marketers Count on Olympic Gold
Posted in: UncategorizedSpending an estimated $1 billion to sponsor and advertise during the Olympics in Sochi, Russia, marketers hope that multiple issues threatening to overshadow the Games won’t repel consumers.
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Feb
06
TV Sports: Live (Streaming) From Russia
Posted in: UncategorizedAs the Winter Games from Sochi, Russia, begin, it is worth remembering that four years ago from Vancouver, NBC streamed only hockey and curling. Now, all 15 sports will be streamed live.
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Feb
06
Gay-Rights Advocates Target Sponsors Over Law
Posted in: UncategorizedTwo more sponsors of the United States Olympic team condemned the law, but leading global sponsors did not join them.
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Feb
05
Sports of The Times: Terrorism and Tension for Sochi, Not Sports and Joy
Posted in: UncategorizedNever before has the pre-Olympic chatter been less about the athletes or the sports. And never before has the conversation leading up the Games been so grim.
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Feb
04
AT&T Becomes First Major Advertiser to Protest Russia’s Antigay Law
Posted in: UncategorizedThe company says it stands against a measure outlawing “homosexual propaganda” that has led to protests aimed at the Winter Olympics in Sochi, Russia.
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Jan
28
Advertising: Activists Try to Hijack Promotions by Sponsors of Sochi Olympics
Posted in: UncategorizedActivists protesting antigay policies in Russia have tried to turn Olympic promotions by major companies to their own purposes.
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Dec
02
Merchandise Uses Olympics Principles Against Russian Anti-Gay Laws
Posted in: UncategorizedIn time for the Winter Games in Sochi, a prominent campaign is highlighting the anti-discrimination language of the Olympic charter.
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