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| THE ORIGINAL? Raid insecticide – 2002 Source : Cannes Archive Agency : DraftFCB (Brazil) |
LESS ORIGINAL Esem Mat insecticide – 2013 Source : KristalElma Bronze Agency : TBWA Istanbul (Turkey) |
The Simmons Bedding Company will introduce two new celebrity-driven advertising campaigns this month.
Avec l’aide de designers comme Mathy by Bols, les parents arrivent plus facilement à faire dormir leurs enfants, du moins à les faire dormir dans leur propre lit. Des créations de toutes formes, un fort, une tente ou une cabane dans les arbres : des espaces à la fois ludiques et originaux pour y passer la nuit.
Le photographe italien Francesco Sambo s’interroge sur le sommeil. Avec cette série The Dreamers, ce dernier nous propose d’imaginer que le sommeil laisse place à une autre vie, questionnant le devenir de notre âme. Un travail d’une grande qualité, jouant avec talent sur les ombres et les lumières.
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Basé en Australie, le collectif Sibling a imaginé cette série de rangements et d’espaces de stockage très réussis. Avec deux pods réalisés par Jonathan Brener et Qianyi Lim, ces créations originales « Wooden Sleeping Pods » proposent une optimisation de l’espace à travers différents types de rangement.
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| THE ORIGINAL? Hyundai Hotel (click image for movie) – 2012 «The word’s 1st 5 star hotel on 4 wheels» Source : W&Cie Blog Agency : Fitzroy Amsterdam (The Netherlands) |
LESS ORIGINAL Skoda Hostel (click the image to watch movie) – 2013 « The first in-car hostel » Source : MDelmas.net Agency : Proximity BBDO, Moscow (Russia) |
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| THE ORIGINAL? Mercedes Attention Assist – 2010 Source : Latin Spots, Agency : El Laboratorio (Spain) |
LESS ORIGINAL 1820 coffee – 2011 Source : Adsoftheworld Agency : BBDO (Costa Rica) |
LESS ORIGINAL VW Fatique Detection System – 2013 Source : Adsoftheworld Agency : Grey Tel Aviv (Israël) |
Le photographe anglais Adrian Storey nous propose de découvrir avec ses clichés des japonais dormant dans des lieux publics appelée « Let the Poets ». La plupart des tokyoïtes immortalisés sont ici des travailleurs épuisés et le tout donne une série touchante à découvrir dans la suite de l’article.
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| THE ORIGINAL? A4 (Al Tayer) Age Reversal Cream “Stay Young”– 2007 Source : Cannes Lions archive Agency : Team Young & Rubicam Dubaï (UAE) |
LESS ORIGINAL Garnier Ultra Lift Cream “Forever Young” – 2011 Source : Adsoftheworld Agency : Publicis Zurich (Switzerland) |
And now, from the lighter side of advertising…
Kush Support is a company that manufactures and markets what they call “breast supports.” These are not your surgically prepped and sterile packets of silicone or saline installed at the local cosmetic body shop. Nor are they fitted items of clothing meant to hold everything in place during duress.
No, the supports were developed to help women pregnant women, women with implants or large breasts, and women with wrinkles in the bust area get a full night’s rest. The inspiration behind the Kush came when founder, Cathinka Chandler,
“began to notice the appearance of wrinkles in my cleavage area. No matter how much I used creams or exercised, the creases didn’t go away.”
I think for most, that would be called “aging.”
Made out of lightweight plastic with a slip-resistant outer layer, Kush is inserted between the breasts to maintain a shape that is “more natural” for women that sleep on their side. Unfortunately for the Kush, the supports are fairly suggestive in appearance…and the ads depict smiling women with phallic shaped objects stuffed in their nightgowns, just smiling away. To make matters worse, a “small” Kush (only for nursing, pregnant, or women with implants) starts out at $55.00!
Of course, this story could not be totally complete without a goofy tagline: Kush Support – A Natural Rest for the Breast. At this point, it is up to the ladies suffering from this silent epidemic: Is the Kush a “bust-saver,” or just plain busty…busted?
Jeff Louis: Strategic Media Planner, Project Manager, and New Business Account Coordinator. His passion is writing. Reach out and touch him: www.linkedin.com or www.twitter.com.
As far as health is concerned, advertising can make a difference. Today, most people are being oriented on the health risks that come their way and for most pharmaceutical companies, there is still a part of the market that they can penetrate when it comes to pills that help you sleep.
But while it may indeed be a risk since people are being wooed away from relying on medical tablet means towards solving their problems, it is apparent that it is a short time deal. People are wiser these days but as long as advertising draws in the sales, then why not?
“Pharmaceutical companies pour a tremendous amount of money and effort into these ad campaigns,†said Michelle Dockhorn, a
Rockhurst University assistant marketing professor who has worked in pharmaceutical sales and marketing. “A popular campaign takes a monumental effort. They do a lot of brainstorming to understand the target market and what will make them buy the drug.â€
(Source) Kansascity.com
Technorati Tags: advertising, sleep, sleeping pills, health, marketing, pharmaceuticals, sales
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