Apr
30
After Decades, Gillette and BBDO Ad Agency Part Ways
Posted in: UncategorizedProcter & Gamble, which acquired Gillette in 2005, is shifting the account — and its hundreds of millions of dollars in advertising — to Grey.
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Apr
10
Conversations: Dollar Shave Club, From Viral Video to Real Business
Posted in: UncategorizedDollar Shave Club took 12,000 orders for its subscription razor service in the first two days after a promotional video it released went viral.
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Mar
26
Advertising: Gillette Promotes a New Shaver Using QR Codes
Posted in: UncategorizedGillette is promoting a new shaving tool for a man’s beard, chest and back by having women express their varying opinions about how much hair a man should have.
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