This week, sports publisher Bleacher Report revealed a deck of suggested logos in a tweet for the Super Bowl 56, offering the National Football League (NFL) something like a free design consultation. It’s safe to say the designs it presented for the games from 2019 to 2022 appear more visually interesting to its audience compared…
Cooking and home content site Food52 is bringing on five new executives to spur growth following another infusion of cash from majority owner TCG late last year. Top line The new roles include CFO, chief product and technology officer, svp of integration and strategic initiatives, svp of retail and vp of creative. The brand’s first…
News media company News U.K. announced the launch of its apprenticeship program this week, Sales Academy, in an effort to attract younger professionals to the advertising business and help grow their careers in the industry. The News Corp. organization is providing a two-year training and livable wage for living in London to eight individuals chosen…
The business-facing media, data and marketing services company IDG Comms announced on Tuesday the acquisition of its fourth marketing tech firm in 18 months, a platform called Selling Simplified. The publisher declined to share the financial specifics of the deal. IDG Comms operates a stable of more than 200 editorial titles, including publications like Computerworld,…
The tech giant’s program to fund the future of media, Google News Initiative, has announced the 15 organizations it plans to work with for the 2022 Ad Transformation Lab. The program aims to spur digital transformation and bolster ad businesses of Black and Latinx-owned publishers in the U.S. and Canada. The program selects publishers from…
The Atlantic announced the launch of its newest flagship event on Tuesday, a two-and-a-half-day hybrid festival beginning May 1 in Half Moon Bay, California, called The Pursuit of Happiness. The event, tickets for which cost $700, will be the first in-person experience the publisher has hosted since early 2020 and the first at a higher…
Vice Media Group released a report Monday morning, the Vice Media Guide to Culture, an 81-page document distilling data and qualitative expertise into 10 categories. It aims to use these findings to bolster its reputation among marketers as the arbiter of all things youth, and ultimately, generate new business and grow ad revenue. The report…
Business-centric newsletter publisher Industry Dive is on pace to generate between $105 and $110 million in revenue this year, a testament to the value of stitching together pockets of niche readership into a sustainable audience. The publisher has a network of 53 business-centric newsletters serving 22 different industries. They reach 2.5 million free subscribers through…
The Wall Street Journal, one of several Dow Jones titles owned by News Corp., announced Thursday evening that its total subscription numbers grew 12% to 3.6 million over the last quarter, and its digital subscriptions grew 19% to 2.9 million. The news puts The Journal within striking distance of crossing the 3 million digital subscriptions…
The New York Times announced during its Q4 and 2021 Year End earnings call Wednesday morning that, due in part to its January acquisition of The Athletic, the publisher has surpassed its internal goal of reaching 10 million subscriptions by 2025. The publisher shared a revised goal in light of its milestone: It will now…
Forbes announced Wednesday morning the debut of its new Premium Profiles product, a venture 18 months in the making that aims to translate the cachet of the Forbes brand into a new source of recurring revenue for the publisher. With Forbes Premium Profiles, the thousands of people, places and companies that make one of the…
To kick off this year’s Black History Month, Ebony Magazine is printing a magazine issue for the first time in nearly three years. The issue celebrates women in fields like science, technology, engineering, and math, in partnership with OLAY’s STEM inclusion campaign, “Decode the Bias,” in an effort to nudge younger women of color towards…
Gus Wenner, the son of Rolling Stone founder Jann S. Wenner, has been named chief executive officer of the 55-year-old media company, the latest move from the legacy publisher aimed at reorienting its business and brand to thrive in a new digital landscape. Wenner, now 31, first joined Rolling Stone in 2012, and he helped…
After less than two years, Daniel Cherry III has resigned as senior vice president and general manager of DC Comics, a role that touched on everything from talent management to marketing, the publisher confirmed. The news was first announced by The Hollywood Reporter, and DC Comics declined to comment further. As for Cherry’s next move,…
BuzzFeed announced Friday morning that it has hired Melanie Summers, previously chief brand officer of content licensing company Driver Studios, to the role of senior vice president of consumer products–the latest in a series of masthead moves from the newly public company intended to amplify its commerce operations. In her role, Summers will lead global…
Two legacy titles that the venture equity firm Recurrent Ventures purchased from Bonnier Corp. in October 2020, Field & Stream and Outdoor Life, have seen audience, revenue and staff growth since their acquisition, making a positive case for private equity-backed media. Year over year traffic to Field & Stream rose 70% and 65% to Outdoor…
The smart brevity publisher Axios launched its first paid subscription product Wednesday morning, a series of three newsletters covering investment and acquisition news in the financial tech, health tech and retail industries. Called Axios Pro, the newsletters cost $599 per year individually or $1,799 for All Access, which includes the three existing newsletters–as well as…
Independent media company theSkimm announced Tuesday morning the return of its virtual event program SkimmU, the latest effort from the publisher to expand its editorial offering beyond newsletters. The free, virtual series–called SkimmU Well–will run weekly for four weeks beginning Feb. 23. Each course will tackle a theme related to wellness, including mental health, nutrition,…
Digital news publisher Grid debuted Wednesday with a series of stories, such as its intersectional report on the misinformation surrounding Covid vaccines and pregnancy, that reflect the multidisciplinary approach that it hopes to make its signature. Its launch comes amidst an explosion of new media companies and products, such as the forthcoming Axios Pro, soft…
Media brand Time Out Group has named former Neo@Ogilvy’s European managing director, Mary Keane-Dawson, as its chief executive for Time Out Media. Time Out Group describes itself as both “a global media and hospitality business,” which runs two divisions, Time Out Media and Time Out Market. Kean-Dawson, who was previously the group chief executive of…
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