In less than a year, as generative artificial intelligence has grown from a fringe pursuit to an object of mainstream fascination, marketers have sought to capitalize on the fervor by creating campaigns that align their brands with the topic. As a result, news publishers have seen an uptick in the number of requests for proposals…
The Hearst Magazines title Cosmopolitan has killed its CosmoTrips booking product, which it introduced last August in a bid to add another stream of reader revenue to its business, Adweek has learned. According to a person familiar with the situation, CosmoTrips was wound down following a series of leadership changes among the Hearst Magazines advertising…
A cocktail of adverse economic factors has brought the number of merger and acquisition deals in the media sector this year to its lowest level since 2020, according to financial data provider LSEG Deals Intelligence. But a recent swell of positive indicators–including, in time for the fourth quarter, a general market upswing and a resurgence…
Showing that publishers are better off controlling their own programmatic destiny, news publisher Salon has grown revenue after cutting off access to its inventory for the vast majority of resellers earlier this year. That increase comes from being able to charge more for its inventory and also by reducing its ad-tech fees. Salon limited its…
Travel publisher Atlas Obscura posted its first profitable quarter in company history this spring and is on pace to generate $24 million in revenue by the end of the year, according to chief executive Warren Webster. This is partly thanks to a brand partnership business that blossomed, improbably, during the pandemic, making up 63% of…
Travel publisher Atlas Obscura posted its first profitable quarter in company history this spring and is on pace to generate $24 million in revenue by the end of the year, according to chief executive Warren Webster. This is partly thanks to a brand partnership business that blossomed, improbably, during the pandemic, making up 63% of…
Among the early use cases of AI within newsrooms appears to be fighting AI itself. The New York Times updated its terms of services Aug. 3 to forbid the scraping of its content to train a machine learning or AI system. The content includes but is not limited to text, photographs, images, illustrations, designs, audio…
Google’s early reveal of its AI-enhanced Search Generative Experience (SGE) in May has sent publishers scrambling to prepare for a major disruption to their organic search traffic–which typically constitutes their largest source of readership–and ultimately, revenue. When fully incorporated into search, which could happen as early as this fall, SGE could reduce publishers’ organic search…
Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the digital media company. Created and still wholly owned…
Generative artificial intelligence may have captured the attention of the media industry because of its potential to reshape the landscapes of search and content creation, but so far those applications remain largely hypothetical. However, beginning earlier this year a number of publishers started experimenting with and using generative AI to streamline their back-end commercial processes,…
Music and culture publisher Complex Media, a part of BuzzFeed Inc., debuted a marketing activation Monday that uses generative artificial intelligence to power an interactive chatbot that produces bespoke album covers to celebrate the 50th anniversary of hip hop. The landing page, produced in partnership with Sprite, reflects advertisers’ growing interest in being associated with…
The digital media company Vice filed for Chapter 11 bankruptcy in May, and new documents disclosed in the proceedings offer a rare glimpse into the financial maneuvering that led the privately held company to insolvency. In particular, they reveal that Vice raised more than $1.3 billion in debt and equity financing using at least eight…
On Jan. 1, privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience through buying directly from the company itself. Six months later, the strategy produced its first batch of results, showing early signs of success through higher…
The business publisher The Wall Street Journal launched its affiliate commerce arm, Buy Side, last June, in a bid to parlay its recommendation authority and affluent readership into a new source of revenue. One year later, despite a broader pullback in consumer spending, the division has found its commercial footing, refined its audience strategy and…
The U.S. outpost of the general news publisher The Guardian finished the first quarter of its fiscal year, which ended June 30, with advertising revenues up 42% year over year, according to senior vice president of advertising Luis Romero. The hikes buck common trends most publishers are seeing. The publisher wouldn’t share financial specifics, but…
As linear television viewership continues to decline, advertisers’ appetite for reaching live audiences has only grown in proportion. To capitalize on this opportunity and tap into lucrative video budgets, publishers including Cond? Nast, Penske Media Corp. (PMC) and Overtime have all recently launched or expanded their livestream video capabilities. The uptick of interest in the…
Publisher G/O Media began using generative artificial intelligence to create editorial content on Wednesday, according to an internal memo seen by Adweek, making the company the latest in a growing list of publishers experimenting with the tech. In an email shared with staff last week, editorial director Merrill Brown described the venture as a limited…
Content aggregator Flipboard, which curates writing, audio and video from over 4,000 publishers, launched a new product Thursday morning, called Interest Collectives, in a bid to land larger direct media buys from brands and increase the revenue of participating publishers. The program will launch with two topics–technology and travel–and a third, personal finance, will follow…
Consumer packaged goods brand Danone North America and credit card firm Discover have joined advertising platform Kargo’s Multicultural Content Amplifier (MCA) Program to drive more media spend toward diverse-owned publishers, beginning members of the Black Owned Media Equity & Sustainability Institute (Bomesi). Kargo’s program, which will launch July 1, offers diverse-owned publishers a mix of…
CANNES, France — British Airways’ “A British Original” campaign has been awarded the Outdoor Grand Prix at Cannes Lions. The work was the first created for the brand by London-based Uncommon Creative Studio and featured 500 unique print, digital and outdoor executions. Each nodded to the box-ticking question most travelers happen across when booking a…
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