Brantano Shoe City: Chewing gum

Brantano Shoe City: Chewing gum

Most wanted brands.

Advertising Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Malek Ghorayeb
Copywriters: Jerome Argelich, Chermine Assadian
Art Director: Thomas Derouault
Account Supervisor / Strategic Planner: Nicolas Chidiac
Advertiser’s Supervisor: Shajan Thomas
Post Production Company: Clockworks
Photographer: Benjamin Dauchez

OV: See further

OV: See further

A whole new range of binoculars available at Optique et Vision.

Advertising Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Malek Ghorayeb
Copywriter: Chermine Assadian
Art Director: Thomas Derouault
Account Supervisor: Carole Hanna
Photographer: Benjamin Dauchez

Kellog’s All-Bran Plus: Praying mantis

Kellog's All-Bran Plus: Praying mantis

Don’t waste your time.

Advertising Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Malek Ghorayeb
Copywriter: Chermine Assadian
Art Director: Thomas Derouault
Account Supervisor: Dimitri Papadimitriou
Advertiser’s Supervisor: Will Brockbank
Post Production Company: Julien Lyons
Photographer: Benjamin Dauchez

Kellog’s All-Bran Plus: Hippogriff

Kellog's All-Bran Plus: Hippogriff

Don’t waste your time.

Advertising Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Malek Ghorayeb
Copywriter: Chermine Assadian
Art Director: Thomas Derouault
Account Supervisor: Dimitri Papadimitriou
Advertiser’s Supervisor: Will Brockbank
Post Production Company: Julien Lyons
Photographer: Benjamin Dauchez

Kellog’s All-Bran Plus: Dinosaur

Kellog's All-Bran Plus: Dinosaur

Don’t waste your time.

Advertising Agency: Leo Burnett, Dubai, UAE
Executive Creative Director: Malek Ghorayeb
Copywriter: Chermine Assadian
Art Director: Thomas Derouault
Account Supervisor: Dimitri Papadimitriou
Advertiser’s Supervisor: Will Brockbank
Post Production Company: Julien Lyons
Photographer: Benjamin Dauchez

Lux: Baby soft hands

Lux: Baby soft hands

Advertising Agency: JWT, Dubai, UAE
Executive Creative Director: Chafic Haddad
Art Directors: Sally Tambourgi, Rania Makarem
Copywriter: Sally Tambourgi
Illustrator: Nabil Kamara
Photographer: Tina Patni
Published: February 2008

Sony Micro Vault: Frog

Sony Micro Vault: Frog

Store the impossible.

Advertising Agency: Promoseven, Dubai, UAE
Creative Director / Copywriter: Ali Ali
Art Director: George Azmy
Illustrator/3D: Furia

Sony Micro Vault: Squid

Sony Micro Vault: Squid

Store the impossible.

Advertising Agency: Promoseven, Dubai, UAE
Creative Director / Copywriter: Ali Ali
Art Director: George Azmy
Illustrator/3D: Furia

Sony Micro Vault: Rat

Sony Micro Vault: Rat

Store the impossible.

Advertising Agency: Promoseven, Dubai, UAE
Creative Director / Copywriter: Ali Ali
Art Director: George Azmy
Illustrator/3D: Furia

Panasonic: Bull

Panasonic: Bull

Lumix Digital Camera with MEGA O.I.S. image stabilizer.

Advertising Agency: Fischer America, São Paulo, Brazil
Creative Director: Flávio Casarotti
Art Director: Kleyton Mourão
Copywriter: Pedro Guerra
Photographer: Pedro Dimitrov

Panasonic: Washer

Panasonic: Washer

Lumix Digital Camera with MEGA O.I.S. image stabilizer.

Advertising Agency: Fischer America, São Paulo, Brazil
Creative Director: Flávio Casarotti
Art Director: Kleyton Mourão
Copywriter: Pedro Guerra
Photographer: Pedro Dimitrov

Panasonic: Grandma

Panasonic: Grandma

Lumix Digital Camera with MEGA O.I.S. image stabilizer.

Advertising Agency: Fischer America, São Paulo, Brazil
Creative Director: Flávio Casarotti
Art Director: Kleyton Mourão
Copywriter: Pedro Guerra
Photographer: Pedro Dimitrov

Disprin: Hate

Disprin: Hate

Start loving.

Advertising Agency: Euro RSCG India
Creative Directors: Satbir Singh, Mani Jayaram
Art Director / Illustrator: Kamal Bhatnagar
Copywriter: Samrat Das
Published: December 2007

International Day of Zero Tolerance for Female Genital Cutting: Pleasure

International Day of Zero Tolerance for Female Genital Cutting: Pleasure

3 million girls are circumcized every year, and over 130 million women have been subjected to genital cutting or mutilation. Even if France publicly condemns this practice, thousands of girls remain at risk on the french territory.

Advertising Agency: ©SUPER!, France
Creative Director: Vincent Bouvier
Art Directors / Copywriters: Margot Helfter, Martijn Verpaalen
Illustrator: Margot Helfter
Published: February 2008

El Tiempo Newspaper: Face the problem

El Tiempo Newspaper: Face the problem

Turning your back on the problem won’t make it go away.
Join the march today.

Advertising Agency: Sancho BBDO Colombia
Creative Directors: Hugo Corredor, Giovanni Martínez
Art Director: Juan David Jaramillo
Copywriter: Alejandro Bermúdez
Photographer: Alfonso Díaz
Account Managers: Monica Nieto, Carlos Felipe Arango
Published: February 2008

Theater Rigiblick: Ear

Theater Rigiblick: Ear

A Rock’n Roll adaptation of Goethe’s devilish love story.

Advertising Agency: DRAFTFCB Zürich, Switzerland
Creative Directors / Copywriters: Keith Loell, Patrick Lienert
Art Director: Frédéric Nogier
Photographer: Felix Streuli
Published: January 2008

Theater Rigiblick: Guitar

Theater Rigiblick: Guitar

A Rock’n Roll adaptation of Goethe’s devilish love story.

Advertising Agency: DRAFTFCB Zürich, Switzerland
Creative Directors / Copywriters: Keith Loell, Patrick Lienert
Art Director: Frédéric Nogier
Photographer: Felix Streuli
Published: January 2008

Theater Rigiblick: Hand

Theater Rigiblick: Hand

A Rock’n Roll adaptation of Goethe’s devilish love story.

Advertising Agency: DRAFTFCB Zürich, Switzerland
Creative Directors / Copywriters: Keith Loell, Patrick Lienert
Art Director: Frédéric Nogier
Photographer: Felix Streuli
Published: January 2008

WWF: Polar bear

WWF: Polar bear

Soon you won’t be able to see it at all.

Advertising Agency: 2008scandinavia, Oslo, Norway
Published: January 2008

Wonderbra: Pancake Day

Wonderbra: Pancake Day

Tactical ad for Wonderbra to run on Shrove Tuesday (also known as Pancake Day in the UK).
In the UK, ‘pancakes’ is a term used to describe a flat chested woman.

Advertising Agency: Publicis London, UK
Creative Director: Nik Studzinski
Art Director: Adam Thompson
Copywriter: Dan Glover-James
Designer: Lee Ford
Published: February 2008