Tiger Beer: Keys

Tiger Beer: Keys

Cargo is securely locked. Crew have no access to keys.
The Far East’s most desirable export since 1932.

Advertising Agency: CHI&Partners, London, UK
Executive Creative Director: Ewan Paterson
Creative Directors: Ed Edwards, Dave Masterman
Illustrator: Yuko Shimuzu
Creatives: Matt Collier, Wayne Robinson

Tiger Beer: Paint

Tiger Beer: Paint

Warning: Anti-climb paint.
The Far East’s most desirable export since 1932.

Advertising Agency: CHI&Partners, London, UK
Executive Creative Director: Ewan Paterson
Creative Directors: Ed Edwards, Dave Masterman
Illustrator: Yuko Shimuzu
Creatives: Matt Collier, Wayne Robinson

Tiger Beer: Overnight

Tiger Beer: Overnight

No Tiger Beer left onboard overnight.
The Far East’s most desirable export since 1932.

Advertising Agency: CHI&Partners, London, UK
Executive Creative Director: Ewan Paterson
Creative Directors: Ed Edwards, Dave Masterman
Illustrator: Yuko Shimuzu
Creatives: Matt Collier, Wayne Robinson

Sony PlayStation Portable: Retry

Sony PlayStation Portable: Retry

Advertising School: Sir JJ Institute of Applied Art, Mumbai, India
Art Director: Pavel Roy
Photographer: Kaustubh Kamat

Alam Assayrat: Nightrider

Alam Assayrat: Nightrider

It’s none of that piston pumping ride of cars and stars. It’s more about the hours that bleed almost into morning. All I see is a four-lane highway in my rear view mirror that stretches back into nothingness. And it’s all mine. I guess it’s true; things do look better in the dark.
It’s all about the ride.

Advertising Agency: JWT Kuwait
Executive Creative Director: Mazen Fayad
Art Director: Johnny Boulos
Copywriter: Laila Al-Gharabally

Alam Assayrat: Speed Demon

Alam Assayrat: Speed Demon

It doesn’t matter if she looks good. What matters is would she turn asphalt to hot tar? Would she outshift and outlaunch the other ladies in line? Does she have heart and chutzpah? And how fast can I really make her go? My girl isn’t a looker, but she sure is the best killer in town.
It’s all about the drive.

Advertising Agency: JWT Kuwait
Executive Creative Director: Mazen Fayad
Art Director: Johnny Boulos
Copywriter: Laila Al-Gharabally

Alam Assayrat: Joyrider

Alam Assayrat: Joyrider

It wasn’t about sneaking it out for a quiet ride around the block. It was us proving that we were men enough to escape into our fantasies of owning control, movement and freedom and not giving a flyin’ hoot about what might follow.
It’s all about the drive.

Advertising Agency: JWT Kuwait
Executive Creative Director: Mazen Fayad
Art Director: Johnny Boulos
Copywriter: Laila Al-Gharabally

Lisheng Stereo: Pavarotti

Lisheng Stereo: Pavarotti

The true sound appears again.

Advertising Agency: No.7, Beijing, China
Published: January 2008

Lisheng Stereo: Elvis

Lisheng Stereo: Elvis

The true sound appears again.

Advertising Agency: No.7, Beijing, China
Published: January 2008

Palm Pilot: Need you

Palm Pilot: Need you

Advertising Agency: Young & Rubicam, San Francisco, USA
Art Buyer: Melinda Estey
Art Director: Ali Mumtaz
Photographer / Retouching: Andric
Published: February 2008

Palm Pilot: 80’s night

Palm Pilot: 80's night

Advertising Agency: Young & Rubicam, San Francisco, USA
Art Buyer: Melinda Estey
Art Director: Ali Mumtaz
Photographer / Retouching: Andric
Published: February 2008

Palm Pilot: 3 reasons

Palm Pilot: 3 reasons

Advertising Agency: Young & Rubicam, San Francisco, USA
Art Buyer: Melinda Estey
Art Director: Ali Mumtaz
Photographer / Retouching: Andric
Published: February 2008

Palm Pilot: Latte guy

Palm Pilot: Latte guy

Advertising Agency: Young & Rubicam, San Francisco, USA
Art Buyer: Melinda Estey
Art Director: Ali Mumtaz
Photographer / Retouching: Andric
Published: February 2008

Olay Total Effects: Marker 3

Olay Total Effects: Marker 3

Surgical marketing can do prettier things.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Photographer: Vincent Dixon

Olay Total Effects: Marker 2

Olay Total Effects: Marker 2

Surgical marketing can do prettier things.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Photographer: Vincent Dixon

Olay Total Effects: Marker 1

Olay Total Effects: Marker 1

Surgical marketing can do prettier things.

Advertising Agency: Del Campo Nazca Saatchi & Saatchi, Argentina
Photographer: Vincent Dixon

Royal Drug Rehabilitation Center: Return to yourself, 2

Royal Drug Rehabilitation Center: Return to yourself, 2

Advertising Agency: LECHE 2, Chile
Executive Creative Directors: Sebastian Arteaga, Sebastian Zegers, Cristobal Zegers
Creative Director / Copywriter: Cristobal Arteaga
Art Directors: Cristobal Arteaga, Andres Asenjo
Illustrator: Scaner

Royal Drug Rehabilitation Center: Return to yourself, 3

Royal Drug Rehabilitation Center: Return to yourself, 3

Advertising Agency: LECHE 2, Chile
Executive Creative Directors: Sebastian Arteaga, Sebastian Zegers, Cristobal Zegers
Creative Director / Copywriter: Cristobal Arteaga
Art Directors: Cristobal Arteaga, Andres Asenjo
Illustrator: Scaner

Royal Drug Rehabilitation Center: Return to yourself, 1

Royal Drug Rehabilitation Center: Return to yourself, 1

Advertising Agency: LECHE 2, Chile
Executive Creative Directors: Sebastian Arteaga, Sebastian Zegers, Cristobal Zegers
Creative Director / Copywriter: Cristobal Arteaga
Art Directors: Cristobal Arteaga, Andres Asenjo
Illustrator: Scaner

MasterCard: Long playing

MasterCard: Long playing

Giving the Liverpool boys a good beat: priceless.
There are some things money can’t buy. For everything else there’s MasterCard.

MasterCard, sponsor of the UEFA Champions League, celebrates the winner, AC Milan, who’s won against Liverpool FC.

Advertising Agency: McCann Erickson, Rome, Italy
Creative Director: Marco Carnevale
Art Director: Cristiana Guidi
Copywriter: Alessandro M. Sciortino
Photographer: Maria Enqvist
Published: May 2007