Après le projet design Measure Volume, le designer français Fabrice Le Nezet nous propose de découvrir une série de visuels déclinés en posters sous le nom Spring/Summer 2012. Proposant un style coloré, ces créations très réussies sont à découvrir dans la suite en images.
Our client wanted an eye-catching visual to head up his new, self-promotional website. The brief was somewhat simple: ‘I’d like my name to be fun and playful.’ From what was quite a simple brief with many possible outcomes, we started to explore areas of childhood nostalgia. We eventually came to the solution of a brightly coloured jumping castle. We wanted the type to look fun enough to play on, so we made it interweaved and structurally quirky. We approached the design with the mindset that if we were to build this for real, it would actually work.
awards
Advertising Agency: Toby and Pete, Sydney, Australia
Creative Director: Steve Back
Typographer: Toby Pike, Piotr Stopniak
Design: Toby and Pete
Advertising Agency: john st., Canada
Creative Directors: Angus Tucker, Stephen Jurisic
Copywriter: Dhaval Bhatt
Art Directors: David Glen, Malin Holmquist
Agency Producer: Alisa Pellizzari
Photographer: Matt Barnes
Account team lead: Ian Brooks
Account Supervisor: Mark Graham
Account Executive: Andrew Godfrey
“7 years of Almighty Nights.”
Advertising Agency: Ogilvy, Auckland, New Zealand
Executive Creative Director: Angus Hennah
Creatives: Steve Hansen, Paul Kim
Photographer: Troy Goodall
Designer: James Showler
Senior Account Manager: Jessica Short
Group Account Manager: Paul Manning
Focus sur Tony Ziebetzki, un graphiste berlinois qui a eu l’excellente idée de composer un alphabet en scannant divers découpages pour obtenir autant de rendus différents que de lettres de l’alphabet. Un travail visuellement impressionnant et très inspirant à découvrir dans la suite de l’article.
“Let your talk, talk.”
Advertising Agency: Mccann Erickson, New Delhi, India
Art Director: Manu Gupta
Copywriter: Manu Gupta
URL: gumelection.com
The election is coming up and Americans are voting for their 45th President Of The United States. This is your chance to express your opinion by voting with your gum. Go to gumelection.com and participate by voting, sharing or bringing the Gum Election to your neighborhood.
Creative: Stefan Haverkamp, James Cooper, Hedvig Astrom
The limited edition king-size Kit Kat white chocolate bar was sold exclusively in convenience stores and supermarkets. That was until these posters went up and they completely sold out.
Advertising Agency: JWT, Sydney, Australia
Creative Directors: Mark Harricks, John Lam
Copywriter: Will Edwards
Art Director: Chris Badger
Illustrator: Andrey Gordeev
a href=”http://www.ibelieveinadv.com/wp-content/uploads/2012/10/Audi_Q5_Cruise_Control_ibelieveinadv.jpg” title=”audiq5_cruise_control”>
Advertising Agency: DDB, Spain
General Creative Director: José María Roca de Vinyals
Executive Creative Director: Fernando Barbella
Creative Directors: Alejandro Arriagada, Jaume Badia
Art Director: Fernando Alcazar
Copywriter: Xavi Gimeno
Illustrator: Diestro
Photographer: Anke Luckmann
“We all play a part. When we all slow down, so will our road toll.”
Advertising Agency: Clemenger BBDO, Adelaide, Australia
Executive Creative Director: Karl Fleet
Art Director: Amy Weston
Agency Producer: Katherine Puttock
Colour Manager: Paul Munzberg
Account Director: Erik de Roos
Production Assistant: Jessica Parker
“The club for busy people.”
Advertising Agency: Gabriel deGrood Bendt, Minneapolis, USA
Creative Directors: Doug deGrood, Tom Gabriel
Art Director: Jordan Rohweder
Copywriter: Doug deGrood
Photographer: Jim Gallop
Advertising Agency: Innocean Worldwide, London, UK
Creative Directors: Dom Sweeney, John Crozier
Art Director: Dom Sweeney
Copywriter: John Crozier
Illustrator: Justin Shill
Children’s imagination can make every object magic but, still, it cannot enrich it with attributes unknown to the little one. When it comes to cars, the fantasy is only limited by the reality of the accidents, of which children can become victims, while their attention is captured by their innocent play.
“My pretty car can go to Mars,
It’s shinny and it runs on stars;
We ride wherever, with no stops…
Now all that’s left are tiremarks.
Children’s innocence can turn them into victims. Teach them streets are no play.”
Advertising Agency: Mercury360, Bucharest, Romania
Creative Director: Liviu Turcanu
Art Director: Daniel Strugariu
Copywriter: Ruxandra Papuc
Illustrator: Daniel Strugariu
“Busted ! Help us to sue the polluters. Donate.”
Advertising Agency: Young & Rubicam, Paris, France
Creative Director: Jorge Carreno, Robin De Lestrade
Art Director: Guillaume Auboyneau
Copywriter: Eric Lavenac
Retoucher: Sparklink
Photographer: Corbis
Art Buyer: Sylvie Reveillard
“O’Leary’s, opened a Go Cart-track in one of their restaurants.”
Advertising Agency: Dorian Mabb, Stockholm, Sweden
Art Director: Håkan Öhman
Copywriter: Martina Magorin Borg
Photographer: David Bicho
Account manager: Kent Brewitz
Production manager: Charlotte Wallström
Advertising Agency: Dentsu, Shanghai, China
Creative Director: Zhu Jianyong
Art Director: Wang Qi
Copywriter: Su Li Li
Advertising Agency: Bulldozer, Karlstad, Sweden
Art Director: Andreas Österlund
Copywriter: Jenny Eklund
Illustrator: Anders Lipkin
Photographer: Anders Lipkin
Additional credits: Anna Bergström stylist
“You would never go back home.”
Advertising Agency: Leo Burnett, Turin, Italy
Executive Creative Directors: Riccardo Robiglio, Paolo Dematteis
Creative Directors: Alessandro Antonini, Marco Gucciardi
Art Director: Luca Boncompagni
Copywriter: Diego Tardani
Photographer: Winkler+Noah
“Reduces cough.”
Advertising Agency: Nölck Red América, Venezuela
Creative Director: Richard Lara
Art Director: Luisao Dos Santos
Copywriter: Richard Lara
Photographer: Emiro Echenagucia
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