Digital and print media companies wondering how best to keep new subscribers who signed up during the pandemic will need to prove to readers that their publication is invaluable after the crisis. The Covid-19 pandemic has led to an uptick in subscribers at a variety of news organizations, including those that have long-established paywalls like…
Despite a growing push in the artificial intelligence community to root out the human biases baked into many algorithms, a recent study from Microsoft researchers found that efforts to address these problems have often failed to account for the true nature and scope of structural racism. The authors analyzed 146 recent papers published on bias…
Summer is historically bread-and-butter season for the people at Traeger, the manufacturer that’s sold its high-end, wood-fired grills from Mt. Angel, Ore., for three decades now. The fundamentals of cooking over wood may not have changed since the stone age, but one of Traeger’s latest offerings, the Pro Series 575, is a smart cooker that…
On Adweek Presents: The Way Forward this week, Adweek’s Lisa Granatstein, editor and svp of programming, spoke with Hyundai chief marketing officer Angela Zepeda and longtime JetBlue chairman Joel Peterson to get an inside look at the state of the travel and transportation industry. Airlines have been hit particularly hard as a result of Covid-19,…
So far, 2020 isn’t shaping up the way anyone has planned. But for 3-year-old insurtech startup Next Insurance, this was the year it was going to drop some serious cash on a good ad agency, invest in a rebrand and then introduce itself to the country through its first national television campaign. But then Covid-19…
In the next installment of Adweek’s new livestreamed video series, Adweek Presents: The Way Forward, we’ll focus on how, during this health crisis, online community marketers are quickly adapting their businesses to better serve their customers and support frontline and essential workers. Adweek’s editor and svp, programming, Lisa Granatstein, welcomes Reddit’s Jen Wong to share…
For the second year in a row, Giant Spoon takes the top honor in Adweek’s Experiential Awards, nabbing Experiential Agency of the Year and scooping up Executive of the Year and Rising Star of the Year along the way. Following its massive, viral Game of Thrones experience at SXSW in March 2019, the creative agency…
Prior to the pandemic, experiential was one of marketing’s most dynamic fields. Now the industry is exploring what form such activations can safely and effectively take going forward, and our second annual Experiential Awards suddenly carry an extra layer of celebration (and an unexpected poignancy). After all, the campaigns honored here were all dreamed up…
As U.S. consumers transitioned from the panic-buying to hoarding phases of product acquisition during the coronavirus pandemic, longstanding consumer habits and brand loyalty took a backseat to availability and circumstance. In fact, a recent study from media and marketing services company Mindshare found 69% of consumers said they’re likely to buy or have bought new…
MINNEAPOLIS, Minn.–The rallying cry of “no justice, no peace” continues to be heard in the streets of Minneapolis tonight, as protestors swollen with rage, have set buildings ablaze, shattered windows of businesses and ignited fireworks to denounce police brutality and demand retribution for the death of George Floyd. Tension began building Tuesday, one day after…
The economic impact of Covid-19 has been profound, characterized by pullbacks in ad spend with the extent of the uncertainty characterized by bailouts, layoffs and pay cuts. For publishers, the pain has been particularly acute, partly through ad tech’s ability for buyers to automatically prevent ads being served next to content discussing the global pandemic,…
As the coronavirus pandemic wreaks havoc on American businesses, it’s exposing a brutal reality about who is protected in this economic system and who’s not. While big corporations are tightening their belts with the aim of emerging even stronger than before, small businesses across the country are facing bankruptcy. The alcohol industry is no different….
Whether it’s due to regulations or sweeping changes from internet browsers, publishers are reorienting their digital advertising practices around their first-party data. But not all outlets can easily adapt. In mid-May, The New York Times announced it’s building out a first-party data platform and will stop selling inventory with third-party targeting by 2021. Allison Murphy,…
Can we make some of the passive constructive more active? As Covid-19 outbreaks have shuttered meatpacking plants throughout the American Midwest, there’s a perfect storm of negative chatter around the meat industry. In addition to highlighting short-term meat shortages and higher prices, news reports are exposing the industry’s harsh conditions for workers and animals. Such…
Challenger brands are disruptive, innovative and agile. With the right product or service–and with the right marketing behind it–a challenger brand can upend business as usual. In early March, Adweek convened some of the world’s most dynamic brand leaders for two days of thought-provoking discussions and real world solutions to disrupting entire industries. To see…
SmileDirectClub has been investing more of its advertising spend on connected TV platforms in hopes of reaching cord cutters. Speaking at Adweek’s Challenger Brands Summit in New York last week, SmileDirectClub’s chief marketing officer John Sheldon said the six-year-old company began experimenting with connected TV ads two years ago. Since then, the investment in the…
Although he’s a media mogul and a New York Times bestselling author, Charlamagne tha God is committed to keeping it real with the public. Charlamagne, best known for being a co-host on the nationally syndicated radio show The Breakfast Club, sat down with Danny Wright, Adweek’s chief brand officer, at the magazine’s Challenger Brands Summit…
As the co-founder of Reddit (and the husband of tennis superstar Serena Williams), Alexis Ohanian can’t really keep a low profile. But, his investment in direct-to-consumer telehealth company Ro is one that’s gone slightly under the radar. Ohanian, who’s been an investor in Ro since the company’s start in 2017, joined its board of directors…
For a celebrity founder who counts 27.4 million followers on Instagram–and whose brand’s ecommerce reportedly depends on a whopping 80% of its traffic from the same platform–it’s logical to assume that Shay Mitchell’s upstart company B?is sinks major money into the colorful luggage and travel accessories shots that wind up online. And why shouldn’t it?…
Since its founding four years ago, women’s apparel brand Universal Standard has sought to overcome weight bias. It’s one of the last remaining forms of prejudice that is socially acceptable, according to co-founder Alexandra Waldman, who spoke on Thursday during Adweek’s Challenger Brands Summit in New York. “I, as an adult woman, could not find…
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