May 29

As News Coverage on Covid-19 Continues, Advertisers Ease Up on Keyword Blocking

Posted in: Uncategorized

The economic impact of Covid-19 has been profound, characterized by pullbacks in ad spend with the extent of the uncertainty characterized by bailouts, layoffs and pay cuts. For publishers, the pain has been particularly acute, partly through ad tech’s ability for buyers to automatically prevent ads being served next to content discussing the global pandemic,…

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