May
27
Publishers Face Costly Digital Advertising Dilemma While Adapting to New Privacy Rules
Posted in: UncategorizedWhether it’s due to regulations or sweeping changes from internet browsers, publishers are reorienting their digital advertising practices around their first-party data. But not all outlets can easily adapt. In mid-May, The New York Times announced it’s building out a first-party data platform and will stop selling inventory with third-party targeting by 2021. Allison Murphy,…
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