Apr
10
Trump’s Tariffs Will Make AI Costs Soar, But Adoption Won’t Slow
Posted in: UncategorizedNew tariffs on countries like Taiwan (32%) and South Korea (25%) are expected to ripple through the AI supply chain.
Apr
10
For Most Brands, Tariffs Are Scary. American Giant Sees a Marketing Opportunity
Posted in: UncategorizedThe clothing brand was founded in 2011 by Bayard Winthrop.
Apr
10
Constellation Brands Pulls Back on Its DEI Programs
Posted in: UncategorizedThe Corona and Modelo Especial maker is making the changes recognizing the existing political climate.
Apr
09
Week of March 31 Cable News Ratings: MSNBC Has Its Most-Watched Week Since the Election
Posted in: UncategorizedFox News won the week overall, but MSNBC saw the most sizable gains, particularly in total day.
Apr
03
Lawmakers Urge FCC to Update ‘Outdated Ownership Regulations’
Posted in: UncategorizedThe lawmakers sent a letter to FCC chairman Brendan Carr asking for rule changes so local broadcasters cab compete against what they say are “unregulated Big Tech platforms.”
Apr
03
The TikTok Ban Is Third-Party Cookies All Over Again
Posted in: UncategorizedMost level-headed marketers would agree the trend toward privacy is good for consumers, and for marketers, too. Why, then, do we feel so powerless and reactionary to these changes?
Apr
01
Kristen Welker Scores Trump Scoop on Meet the Press
Posted in: UncategorizedWelker’s interview made headlines over the weekend.
Mar
31
Amber Ruffin to No Longer Headline WHCA Dinner
Posted in: UncategorizedRuffin made unflattering comments towards members of the Trump administration.
Mar
18
Social Media Has Become More Hostile to Women
Posted in: UncategorizedAs we celebrate Women’s History Month, we seek improvements in the world toward gender equality and inclusivity. Sadly, on social media this year, we are seeing the opposite. The rise in “tech bro” culture and content and the reduction in moderation is driving negativity toward women and other marginalized groups. We’ve spent years watching the…
Mar
17
Marketers Need to Rethink the Role of Digital in Campaigns
Posted in: UncategorizedWhat if it was never going to last? More than three decades have passed since the first banner ad appeared on a website. Digital wasn’t just a new frontier, it was a place that experienced stratospheric year-over-year growth–and the unspoken expectation was that growth would continue forever. That expectation makes sense when you consider how…
Mar
17
Donald Trump Silences Voice of America
Posted in: UncategorizedPresident Donald Trump has silenced Voice of America, the federally-funded news organization that has beamed its broadcasts abroad for over eight decades. On Friday afternoon, the Trump administration issued an executive order calling for the dismantling of the U.S. Agency for Global Media, which oversees the outlet. The following morning, over one thousand VOA employees…
Mar
15
Consumers Are Protesting Retailers’ DEI Policies, but the Boycotts Aren’t Working
Posted in: UncategorizedA nationwide boycott aimed at major retailers like Walmart and Amazon over their diversity, equity, and inclusion policies was meant to send a financial message. However, data from three separate sources shows that the impact was negligible. On Feb. 28, a grassroots group organized by John Schwarz, a self-described “mindfulness and meditation facilitator” with more…
Mar
15
Donald Trump Calls CNN and MSNBC ‘Illegal’ During DOJ Speech
Posted in: UncategorizedPresident Donald Trump referred to CNN and MSNBC “illegal” during a speech at the Department of Justice on Friday. It marked the latest escalation in his language about the news media and those two networks in particular since he returned to the Oval Office in January. In his remarks, Trump referred to MSNBC as MSDNC–an…
Mar
11
Republicans Trust Big Tech More Following Trump’s Election Victory
Posted in: UncategorizedAs Donald Trump settles back into the White House for his second term as president, another transition is taking place: Republicans are warming up to Big Tech. Following Trump’s election victory in November, Meta, Google, and Amazon all donated $1 million to his inauguration fund. Apple CEO Tim Cook gave the same amount from his…
Mar
06
Donald Trump’s Joint Address to Congress Draws 36.6 Million Viewers
Posted in: UncategorizedPresident Donald Trump’s joint address to Congress was seen by 36.6 million people, according to final figures from Nielsen Media Research. The address aired on Tuesday night from approximately 9:15 to 11:00 p.m. and was seen across 15 networks. Peak viewership occurred between 9:45 to 10:00 p.m. when an average of 37.9 million viewers tuned…
Mar
05
Start Preparing Now for a Potential Ban on Pharma TV Ads
Posted in: UncategorizedFor the advertising industry in the United States, few regulatory changes have the potential to be as seismic as Robert F. Kennedy Jr.’s proposal to ban pharmaceutical advertising from television. As the new secretary of health and human services settles into his role, all eyes will be on whether the advertising industry faces a shift…
Mar
04
Here’s How to Watch Donald Trump’s State of the Union Address
Posted in: UncategorizedOn Tuesday night, President Donald Trump is set to deliver his fifth State of the Union speech and the first address of his second term. In the nearly seven weeks since returning to the Oval Office, Trump’s administration has constantly been in the news as he has sought to implement his agenda. With Elon Musk’s…
Mar
04
Trump’s 25% Tariffs on Mexico and Canada Set to Hit, Triggering Market Drop
Posted in: UncategorizedPresident Donald Trump vowed a 25% tariffs on imports from Mexico and Canada will take effect on March 4, ending weeks of uncertainty. His confirmation sent Wall Street’s S&P 500 tumbling 2% in afternoon trading, the Associated Press reported. The move reignites fears of a North American trade war as businesses brace for higher costs….
Feb
28
Can Elon Musk Bend Marketers to His Will?
Posted in: UncategorizedDuring peak pearl-clutching over Elon Musk’s Twitter takeover, the conventional wisdom in the marketing world was that after changing the name, firing 80% of staff, and alienating advertisers, the newly renamed X was on the short road to oblivion. So far, the conventional wisdom has been spectacularly wrong. Not only is Musk on top of…
Feb
28
Can Elon Musk Bend Marketers to His Will?
Posted in: UncategorizedDuring peak pearl-clutching over Elon Musk’s Twitter takeover, the conventional wisdom in the marketing world was that after changing the name, firing 80% of staff, and alienating advertisers, the newly renamed X was on the short road to oblivion. So far, the conventional wisdom has been spectacularly wrong. Not only is Musk on top of…
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