La MASP Art School de Sao Paulo a demandé à DDB Brazil de créer une série de visuels pour vanter les mérites de leurs enseignements. En résulte ce superbe résultat de visuels disséquant littéralement et artistiquement les grands artistes que sont Dali, Van Gogh et Picasso.
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For people who want to make the right moves in advertising, it would be only normal to find them cramming to find the right books on how to make advertising work to their advantage. Most people turn to the usual educational marketing and advertising books, but the difference really lies on a book that focuses mainly on advertising prowess.
Such is the highlight of this book simply called “The History of Advertisingâ€. Once you hear it, it may seem that it is a book made for a college student. But the real essence of any subject, advertising in this case, really lies on the focus of books that are available in the market today.
Divided into sections by decades, this book explores the legendary campaigns and brands of advertising’s modern history, with specific anecdotes and comments on the importance of every campaign. You will find the picture of the camel that originated the Camel pack, the first Coca Cola ad, and even how artworks by masters such as Picasso and Magritte have been used in advertising.
(Source) Design Directory
Technorati Tags: advertising, coca cola, picasso, magritte, marketing, books
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