Hasta La Creative!

Tricking someone into eating something disgusting—tarantulas, worms, insects in general—is nothing new. Some game shows have whole segments based around that look of horror that comes over someone’s face when they realize what they’ve just swallowed.

Usually it’s only fun for the audience. But in this new video from ShareAbility, pet food company Freshpet found a way to make it somewhat enjoyable for the victims, too—or at least, not as gross as it sounds.

The presentation helps. The secret dog food here is presented like a foodie’s dream—fancy-looking grub in small portions. But it’s when the tasters are told what it is that the magic really kicks in. (Plus, the little kids are charming.)

There will be no question about who rummaged through the trash, shredded the sofa or butt-scooted across the carpet. The pet cam will tell all. But that's not really the purpose of this lightweight collar camera, the centerpiece of a digital campaign for Nature's Recipe pet food. The device is supposed to capture the world from your dog or cat's perspective, snapping photos so you can create an online scrapbook under headings like "So That's What My Shins Look Like."

The campaign, from JWT's Digitaria in San Diego, public relations firm Hill+Knowlton Strategies, media shop Starcom and social agency VaynerMedia, launched recently with online scrapbooks from bloggers and pet advocates. (Nonspoiler alert: there's lots of sky, trees and food bowls in a day in the life of a pet.)

From now until March, animal lovers can win their own collar cams and, possibly, a pet-friendly vacation as part of the "Nature's Recipe for Moments" contest. Or they could just end up with a bunch of pictures of the inside of their toilets.

Pyro Pet, c’est le nom de ce joli projet Kickstarter de bougies en forme de chat. Appelée Kirsa, cette bougie disponible en deux couleurs, propose une armature en forme de squelette. Une création très réussie à découvrir en images dans la suite, avant et après la fonte de la cire.

Got a pet on the prowl? Afraid Sparky's a sex addict? Then Animal Instinct Pet Condoms are for you. Too bad they're also fictional. Outdoor and online, the San Francisco SPCA is trolling people with the ridiculous concept of animal condoms to draw attention to the serious issue of pet overpopulation. When you try to dig deeper on the site to learn how to talk to your pet about protection, the site reminds you that the only real way to fix the problem is to spay and neuter. The fact is, of the 6 to 8 million pets that land in shelters each year, barely half are adopted. The rest get euthanized. So before the situation gets even more out of hand, go ahead and lop off Fido's joy berries. It's a lot easier than putting a rain jacket on his junk every time you go to the doggy park.