Hasta La Creative!

To show the people the dimension of this job, Raf Comunicacao organised gigantic signs imitating sewer pipes were strategically placed in areas of high traffic of people.
From afar the format of the signs would attract people, who would get close for a better look and get to know the work that the Parnamirim city hall was doing.

Advertising Agency: Raf Comunicação, Brazil
Director: Rogério Nunes
Creative Director: Mark Wynkler
Art Director: James Williams
Copywriter: Saulo Sousa
Head of Art: James Williams
Photographer: Shutterstock

“Insurance is boring.
So we made saving easy.”

Advertising Agency: WAX, Calgary, AB Canada
Creative Director: Joe Hospodarec
Art Director: Brad Connell
Copywriters: Max May, Shayne McBride
Production Manager: Kelly Sembinelli
Fabrication: Bleeding Art Industries

Over eight nights in major cities across South Africa, interactive agency iLogic created large projections of race tracks to promote the BMW 1 Series.

“The road is not a war zone. Slow Down.”

Advertising Agency: Yehoshua/ TBWA, Tel Aviv, Israel
VP Creative: Tal Raviv
Creative Director: Tomer Polishuk
Art Director: Udi Ovadia
Copywriter: Oshrat Slama
Creative Leader: Amit Stoler
Post Production: Julya Titov, Assaf masud

“Ignoring stop signs is the main cause of car accidents.”

Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel
Chief Creative Officer: Tzur Golan
Executive Creative Director: Sagi Blumberg, Roy Cohen
Art Director: Shira Ronen
Copywriter: Ido Cohen

Advertising Agency: King, Stockholm, Sweden
Creative Director: Frank Hollingworth
Copywriters: Hedvig Hagwall Bruckner, Jens Englund
Art Director: Lotta Ågerup
Photographer: Petrus Olson / Adamsky

Aspirin ads were wrapped on the backs of buses all around the city of Toronto. The ads used brake lights to exaggerate the pain caused by headaches. When the buses braked, the lights lit up to highlight the throbbing pain. As Toronto is one of the worst cities for traffic, the message especially hit home for commuters stuck behind these buses.

Advertising Agency: BBDO, Toronto, Canada
Executive Creative Directors: Carlos Moreno, Peter Ignazi
Art Director: Jonathan Guy
Copywriter: Frank Macera
Account Director: Steve Groh
Account Supervisor: Nevena Djordjevic
Production: SGL Communications

Advertising Agency: Direct, London, United Kingdom

We created a 13 x 8.2 foot structure with 1000 acrylic cells and an automated robotic mechanism, that would be filled with 6 different shades of wine, people could choose a cell and sent a text message, and the robot filled each box with wine. At the end people could recreate the Van Gogh’s self portrait and build a masterpiece with our masterpiece Navarro Correas wine.

Advertising Agency: Leo Burnett Colombiana / Alpha245, Bogota, Colombia
General Creative Directors: Mauricio Sarmiento, Fernando Hernandez, German Espitia
Creative Directors: Carlos Orozco, Pablo Acosta, Juan Manuel Gaitan
Art Directors: Andres Moncayo, Carlos Orozco, Pablo Acosta
Graphic Designers: Esteban Diavanera, Jennifer Rincon
Copywriter: Juan Carlos Cardenas
Account Director: Maria Elvira Guerrero
Account Manager: Stephani Bello
Photographer: Alejandro Acosta
Agency Producer: Jaime Cordoba
Production: Direktor Films
Director: Felipe Suarez
Executive Producer: Ana Maria Mazo
Music: Juan Galeano
Mechanical Design: Mecanimation

Eu sei que o dono do posto de gasolina não tem nada com isso, e o vandalismo não se justifica, mas ele acabou pagando também pela crise da BP.

Post originalmente publicado no Brainstorm #9
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