“Slide your hand and see how does it feel without an Esmaltec Automatic Washing Machine”
Advertising Agency: Acesso Comunicação, Fortaleza, Brazil
Creative Director: Rodne Torres, Marcus Braga
Creative: Rodne Torres e André Freitas
Photographer: Falcão Jr.
Retouching: Alexandre Castro e Leandro Lopes
Account manager: Gustavo Rocha
Media: Luana Saraiva
Advertising Agency: Clemenger BBDO, Adelaide, Australia
Executive Creative Director: Karl Fleet
Art Director: Paul Stratton
Copywriter: Jeremy Egerton
Account Director: Erik de Ross
Agency Producer: Michelle Treloar
Studio: Natalie Dunn
Retouching: Paul Munzberg
Account manager: Carmel Alfano
Advertising School: Miami Ad School Europe, Berlin, germany
Art Director: Hugo Gstrein
Copywriter: Patrick Tamisiea
Tutors: Fedja Kehl, Niklas Frings-Rupp
The final qualifier for the World Cup – a must-win to earn a World Cup berth. As an official sponsor and supplier, adidas Japan K.K. wanted to turn the event into an opportunity to make a connection with its audience using the unifying theme of football. The objective was to create an event that Unites and Engages football fans throughout Japan in support of their national team and generate dynamic connections among football fans in support of their team.
Advertising Agency: TBWA\HAKUHODO, Japan
Executive Creative Director: Kazoo Sato
Associate Creative Director: Takahiro Hosoda
Copywriter: Motonori Sugiyama
Art Director: Hirohumi Nakajima, Keisuke Shimizu
Experience Designer: Kaname Aratame
Production Company: ROBOT Communications
To promote awareness of World Parkinson’s Day-April 11, 2013, We invited 18 different Parkinson’s patients to write our ads in their own handwriting. Each patient wrote the message ‘Today is World Parkinson’s Day’ and signed their name under the headline. Their shaky handwriting created a graphic and self-explanatory way to express the degenerative effects of the disease and its effect on the lives of 20,000 patients in Israel.
Advertising Agency: Draftfcb+ Shimoni Finkelstein Barki, Tel Aviv, Israel
Creative Director: Kobi Barki
Art Director: Liat Zur
Copywriter: Kobi Barki, Efrat Abudi
Advertising Agency: DoubleYou, Barcelona, Spain
Creative Director: Jesús Revuelta
Copywriter: Ximo Villalba
Art Director: Dani Requena
Designer: Marta Torredeflot
Client Services Director: Jordi Pont
Account Director: Luis Ortiz
Account Manager: Álvaro Rojo
Production Manager: Daniel del Amor
Interactive Director: Sara Mayoral
Interactive Front-End developer: Nahuel Scotti
Java Developer: Just Canals
Multimedia: Mauricio Pellegrinetti
We’ve created innovative posters with integrated echo-effect and a reply messages: “Flights from 300 Euros” and “Ski equipment goes free!”. Our mountain-echo posters brought more mountain experience to
standard outdoor, made standard posters interactive and fun.
Advertising Agency: Good, Moscow, Russia
Creative Director: Grisha Sorokin
Art Director: Olga Midlenko, Grisha Sorokin
Client Service Director: Leila Popovich
Strategy Director: Katya Bazilevskaya
Producer: Gleb Glonti
Producer: Dasha Kulikova
Producer: Dasha Shulga
Illustrator: Vika Prokopaviciute
Illustrator: hedof
Illustrator: Olga Midlenko
Advertising Agency: dim&canzian, São Paulo, Brasil
Chief Creative Officer: Michele Dim D’Ippolito
Chief Media Officer: Marcio Canzian
Creative Director: Michele Dim D’Ippolito, Gabriel Araujo, Bruno Salgueiro
Art Director: Ale Parme, Michele Dim D’Ippolito, Bruno Salgueiro
Copywrite: Guga Borges
Typographer: Ale Parme
Head of Planning: Samantha Barbieri
Project Coordination: Barbara Marques
Producer: Carlos Guardino
A billboard campaign for US-based Catholics for Choice in Kenya has raised the ire of the Catholic church over its stance on condoms. The billboard reads, “We believe in God. We believe sex is sacred. We believe in caring for each other. We believe in condoms.” The ad is signed off with “Good Catholics Use Condoms.”
Of the Catholics For Choice campaign, one Kenyan Catholic told Jewish News One, “Let the Americans talk for the Americans. Because the Americans have their own concepts, they have their own practices, they have their own values. But for us, we are able to retain our morals, are able to retain our values, we are able to bring our children and especially the youth to value sex.”
In response, Catholics For Choice President said, “The aim of the campaign is to ensure that Catholics know that despite what the bishops say, Catholics can in good conscience use condoms. Catholics in Kenya are no different. They can take the steps to protect themselves and their partners against HIV.”
Idea to show freshness of McDonald’s offer. It started in Warsaw and will be continued in major Polish cities during the summer.
Advertising Agency: DDB, Warsaw, Poland
Creative Directors: Zuzanna Duchniewska-Sobczak, Maciej Waligora
Art Director: Magdaleda Drozdowska
Copywriter: Mateusz Ksiazek
Illustrator: Pawel Kozlowski
Chalk-graffiti artist: Stefan Szwed-Strozynski
Case DOP / Director: Kuba Kijowski
Agency production: Katarzyna Seyfried, Ela Mielcuch
Group Account Director: Nazar Al-Khouri
Account Manager: Anna Polka
Production company: Krewcy Krawcy
Art studio: Good Looking
If the crowds seem larger than usual at a certain McDonald's in Warsaw, Poland, chalk it up to the menu. We're talking about a billboard-sized menu, hand-drawn in multicolored chalk twice daily by graffiti artist Stefan Szwed-Stronzynski as part of a campaign cooked up by the local office of DDB, art studio Good Looking and Krewcy Krawcy Productions. The goal, per the creative team, is to capture "the freshness of McDonald's food" and the breadth of its offerings in a highly flexible way. I'd say they've succeeded, but no matter what this McD's is serving, the menu itself is the special of the day.
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Remember theMillion Dollar Homepage? Created by Alex Tew, it was a simple webpage on which hundreds of logos were sold totaling, well, close to $1 million.
Now, a company called Adivide is going old school with the same idea and intends to create a subdivided ad that will appear on New York subways for four weeks in July.
Explaining the offering, a spokesman tells us, “The idea is to help smaller businesses get exposure to a lot of average new yorkers that otherwise would be too expensive. These days, a huge ad isn’t necessary to get people to learn about a new product (http://goo.gl/p8jcC), as a logo, slogan, or qr code (many platforms have wifi now) can get the idea across. With a lot of cool products and businesses participating, riders will make their way over to and be curious to scan and discover new ideas from this shared group ad.”
Each tiny ad space will be sold for sixty five cents. Will it fly?
With spring approaching and the beginning of the warm season, insects start coming out, especially mosquitoes and flies, and they annoy everybody.
Moreover, it is easy to defeat insects when you are indoor, the hard task starts when you are outside.
For this reason, this is the perfect period to demonstrate the real efficacy of the new Orphea4D Protection, a powerful insecticide spray for exteriors.
How? By transforming a normal billboard into a huge insect trap.
Transparent glue was applied on a portion of the billboard surface in the shape of the jet spray
and when flies and mosquitoes got trapped on the glue, day by day, they made the shape visible.
Advertising Agency: Publicis, Milan, Italy
Creative directors: Bruno Bertelli, Cristiana Boccassini
Copywriter: Stefano Battistelli
Art Director: Francesco Epifani
Account Director: Claudia Brambilla
Producer: Massimo Fabbri
Editor: Nicolò Lombardi
Photographer: Massimo Fazio
Art buyer: Stefano Gruarin
YOUTH is a new conceptual bar, that plays with clients’ nostalgy about the time of their youth. Jeans, baseball caps, MTV trends and, of course, our favorite music of that time, that was available only on cassettes.
And it were cassettes that became the fundamental part of visual identic of the bar and unusual outdoor campaign.
Advertising Agency: Red Pepper, Ekaterinburg, Russia
Creative Director: Danil Golovanov
Art Director: Irina Korotich
Copywriter: Nikita Kharisov, Ivan Sosnin
Illustrator: Natasha Kotovskaya, Ulia Yzkih
Photographer: Kate Bamby
Additional credits: Daria Lunegova, Elena Lazareva, Evgeny Keksin
Advertising Agency: Leo Burnett, Chicago, USA
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: Susan Credle
Executive Creative Director: Jeanie Caggiano
Creative Directors: Phil Jungmann, Matt Miller
Design Director: Alisa Wolfson
Copywriter: Adam Ferguson
Art Director: Kate Harding-Jackson
Senior Designers: Kelly Dorsey, Kyle Poff, Peter Ty
Designer: Casey Martin
Executive Producer: Rob Tripas
Senior Producer: Laurie Gustafson
Production Designer: Chris Apap
Account Director: Karla Flannery Josh Raper
Assistant Account Executives: Riley Bernardin, Dane Gunderson
Creative Resource Manager: Joe Maggiore
PR: Tina Stanton, Lynsey Roumell, Megan Maupin
Brief: The client was looking to attract new customers to an old world style of cardiovascular exercises. They wanted a campaign that would not only grab the audience’s attention but remind them of the cardiovascular benefits of their services.
Solution: An attractive, attention grabbing outdoor campaign that focused on reminding its audience of the cardiovascular benefits of the client’s services.
Advertising Agency: Spring, Vancouver, Canada
Creative Director: Rob Schlyecher
Art Directors: Rob Schlyecher, Jeremy Grice
Designer: Jose Rivas
Account Executive: Justin Van Mulligen
ANAR Foundation manages in Spain the european unique phone number 116 111, to attend children and teenagers under a risk situation. On this telephone number, only for minors, they can find the help they need in a totally anonymous and confidential way. But, how can we get our message to a child abuse victim, even when they are accompanied by an adult their aggressor?
Knowing the average height for adults and children under 10, we have created two different messages. Using an outdoor lenticular we show adults an awareness message, while children see a message where we offer them our help and show them the telephone number. A message only for children.
Advertising Agency: Grey, Spain
Chief Creative Officer: Antonio Montero
Executive Creative Director: Javier García Monserrat
Creative Directors: Fernando Riveros, Matías López Navajas, María Salomón
Art Director: Jesús Martínez, Nacho Capelo, Javier García. Maestro
Copywriter: Álvaro Montes, Nuño Martín
Art Buyer: Mayte Carabias
Account Director: Lucía Gómez Hortigüela
Account Executive: Mar Portela
Client Contact: Tomás Lagunas, Marisa Sarralde, Benjamín Ballesteros, Marta Ruiz-Castillo
If talking about weather is usually considered as trite, winter of ’13 was the cause of depression. Lithuanians got really tired from a half year of cold as well as crushed when snowmen paved the sidewalks during the Easter. No sun, cold and with no spring in sight got on our nerves, and we, an ad agency called New!, decided to act upon this. We collaborated with outdoor experts JC Decaux to run a outdoor campaign in the capital Vilnius, called “Good things – coming soon”. We drew posters announcing that summer is coming along and as soon as that happens negative things will be replaced by positive, like sea, beaches, less clothes, more berries, variety of birds, sunshine, colors. Campaign was so well received, that we’ve got a call from… Luxembourg asking to share the posters. “Good things – coming soon” is now running for almost a month and despite weather finally warming up, it’s still very relevant in it’s promise of upcoming summer. The best thing is that we, as an advertising agency, did something with no logos, products or services to sell with a goal to make people, if only for a second, more happier and upbeat.
Advertising Agency: New!, Vilnius, Lithuania
Creative Director / Copywriter: Tomas Ramanauskas
Designer: Lina Marcinonyte
lllustrator: Lina Vysniauskaite
Hammaspeikko is a new and fresh dental clinic in Finland. That’s why they wanted us to come up with a fresh ‘never seen before’ -poster. A poster that would tell people about Hammapeikkos SUPERB dental whitening.
In addition to that WE wanted to SURPRISE with this somewhat dated medium and give its viewer a real reason to come to the clinic.
So we came up what we think is rather unique poster-meets-mobile-loyalty-rewarding exectution that really GETS THE ATTENTION AND WORKS (…on any mobile device with no network connection or app download wait-time).
So when you shoot the poster on your mobile phones camera with flash on, you instantly see the surprising effect of dental whitening visualized on your phones screen. Plus now you have the clinics number and a discount voucher on your cell phone.
Advertising Agency: McCann Worldgroup, Helsinki, Finland
Creative Directors: Jyrki Poutanen, Timo Silvennoinen, Janne Uotila
Copywriters: Tuomas Perälä, Timo Silvennoinen, Jyrki Poutanen
Art Directors: Jyrki Poutanen, Janne Uotila
Assistant Art Directors: Hanna Kinnunen, Kalle Oksa
Graphic Designers: Janne Uotila, Hanna Kinnunen
Producers: Yrjö Haavisto, Jyrki Poutanen
Account Director: Yrjö Haavisto
Photography: Shutterstock
Photoretouch: Jari Riihimäki
Others: Kaapo Kamu
Advertising Agency: The Marketing Store, São Paulo, Brazil
Creative Director: Rodrigo Allgayer
Art Director: Levy Mota
Copywriter: Paulo Vasconcellos
Photographer: Casa de Video
Illustrator: Levy Mota
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