A monstrous, many-legged insect and a zombie tiger leap out of screens, frightening passersby on city streets. A mystic’s giant hand breaks through a billboard and into the real world. An enormous shoebox reveals an oversize Nike Air Max sneaker that spins free from its frame, suspended in the air as if by magic. These…
People who walk by a new billboard in London from femtech brand Elvie might feel a little splash. The 20-foot poster “pees” on passers-by. The stunt aims to tackle taboos around urinary incontinence and shine a light on an issue that affects 84% of women in the U.K. Elvie launched the campaign two weeks after…
Hollywood throws a ton of money into “For Your Consideration” ads–$53 million this season alone, per MediaRadar–in the hopes of winning Academy Awards for films like Power of the Dog, West Side Story and CODA. Postmates, on the other hand, took a more fiscally responsible approach to its Oscar-adjacent campaign. The brand also flipped the…
It’s a truth universally acknowledged that people watch weird stuff the internet. When the walls closed in on a world in lockdown two years ago, audiences got even weirder, tuning in to livestreams and webcams to observe inane but intriguing events around the world. This included scenic Scandinavian railway journeys, drives through downtown Tokyo and…
British broadcaster the BBC installed a billboard in London comprised of more than 300 working pagers to illustrate the hectic lives of doctors. The ad, located at shopping center Westfield London, promotes the BBC’s new TV show This Is Going to Hurt, which is based on a memoir of the same name by comedian, writer…
On average, a truckload of plastic is discarded in the ocean every minute and, barring any change to policies or behavior, the world will produce four times as much plastic by 2050 compared to this year. Greenpeace is highlighting the plastic pollution crisis with a striking campaign that artistically depicts original plastic products thrown away…
In a sign that the out-of-home market is returning to strength following major disruption caused by Covid-19 pandemic restrictions, JCDecaux, the world’s largest outdoor advertising media company, has reported a revenue increase of 18.7% to reach $3.06 billion for 2021. The Paris headquartered company, which owns 964,760 advertising panels around the world across 3,670 cities,…
People in eight cities in Canada and the U.S. woke up Tuesday to see billboards featuring tweets from celebrities that expressed wishful thinking prior to their dreams being achieved. The social network said more than 39 billboards in cities including Chicago, Houston, Los Angeles, New York and Toronto were unveiled Tuesday, many in the hometowns…
Right now, arguably more than ever before, we are all acutely aware of hygiene habits and of keeping a distance from one another when poorly. One campaign which has begun in the U.K. was created to showcase just how easily germs are spread, by creating work that literally sneezes on its audience. “The Big Sneeze”…
The out of home category appears to have reversed the deep declines of 2020. So the Out of Home Advertising Association of America (OAAA), the national trade group representing media sellers, agencies and platforms, is preparing for greater gains next year by expanding its leadership team to sharpen its analytics and creative focus. The new…
As we near the two-year mark of the start of the Covid-19 pandemic, marketers and advertisers are looking to take advantage of the “digital fatigue” consumers are experiencing by investing in out-of-home advertising. On Nov. 10, Adweek partnered with the Outdoor Advertising Association of America to present Elevate: Out of Home, an event focused on…
The streets of major cities in the U.S. have been teeming for months, so out of home media sales platform Place Exchange senses this is the right time to hail a marketing alliance with Uber OOH. Specifically, the deal has the programmatic OOH media placement platform connecting its ad buyers with Uber’s digital OOH cartop…
Around the world one in 12 men and one in 200 women suffer from Color Vision Deficiency (CVD) according to the Color Blindness Awareness Society. That’s 350 million people globally with almost three million in the United Kingdom alone. In fact, some of the world’s most influential people including Mark Zuckerberg and Prince William are…
People in major cities worldwide including Paris, New York and Madrid might be startled to see fantastical creatures appear to pop out of giant billboards this week after Amazon’s Prime Video rolled out a series of out-of-home installations to promote its new Wheel of Time series. The billboards, developed in partnership with London-based agency Amplify,…
Farm to table is the original food trend. Since we lived in caves, the human diet has involved hunting or gathering and taking food to a table of friends, family and community. While fast food has become the order of the day, farm to table has gotten a boost as people look to eat more…
Volvo and Colossal Media teamed up in 2021 to wow audiences with their innovative and creative out-of-home (OOH) advertising. After winning an Adweek Out-of-Home Impact award for their collaboration, executives from both companies joined Adweek’s Elevate: Out of Home event to divulge some of their secrets for success to Adweek agencies editor Jameson Fleming. Authentically…
After a three-year legal battle, sexual wellness startup Dame will be able to advertise in the New York subway system for the first time, with the brand planning its largest media buy ever, extending throughout the five boroughs. But even though Dame’s campaign, called “Get In Touch With Yourself,” launches today, it could be a…
Despite working for a worldwide media operator, one of the leaders of BBC Creative, the British broadcaster’s in-house advertising agency, believes that outdoor is a medium that should stand alone, away from television adverts, to drive awareness of its content. James Cross, creative director for BBC Creative, spoke to Adweek as part of the Elevate…
If it seems counterintuitive that a pioneering technology company would latch onto one of the oldest and often most analog forms of advertising–out of home–Apple’s Tor Myhren can explain. Billboards and other “outdoor expressions” hold a special place in a transient world, said Myhren, Apple’s vp of marketing communications, during his Wednesday keynote speech at…
As the world has begun its slow transition back toward a vague sense of normalcy, more and more brands are willing to bet big on the desires of their audience to reengage with others away from the digital screen. That shift has helped fuel a resurgence in the out-of-home advertising industry, which was already rebounding…
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