Closing Olympics Ceremonies Give NBC a Narrow Win on a Crowded Sunday

The Games drew more than 15 million viewers, but “Walking Dead” on AMC had more than 13 million, and “Downton Abbey” had 8.5 million.

    



NBC Expects Record Online Viewership for U.S.-Canada Semifinal

Officials at the network are expressing concern that demand for its live stream of Friday’s game could slow the nation’s office computer networks.

    



TV Sports: An Interview Up Close, and Far Too Personal

NBC’s Christin Cooper crossed the line from responsible journalism to intrusive reporting in provoking strong emotions from Bode Miller concerning his brother’s recent death.

    

Costas Returns as Anchor for Olympic Broadcast

Bob Costas, NBC’s prime-time Olympic host, has recovered from an eye infection that kept him off camera for six days.

    

For David Remnick, the Editor of The New Yorker, an Unusual Role as an Olympic Correspondent for NBC

David Remnick, the editor of The New Yorker, provided context on President Vladimir V. Putin of Russia while acting as an Olympic correspondent for NBC.

    

Matt Lauer’s Olympian Assignment for NBC Begins Early and Ends Late

With Bob Costas sidelined, Matt Lauer of “Today” is also on prime time, with little sleep. “I can’t do this schedule for any prolonged period of time,” he says.

    



Costas’s ‘Pinkeye’ Keeps Him Away Another Day at the Olympics

The longtime NBC host of the Olympics tended to his sore eyes on Wednesday, while the “Today” co-host Matt Lauer again served double duty.

    



Eye Infection Forces Costas to Step Aside From Olympics Coverage

Matt Lauer is filling in for Bob Costas, NBC’s longtime Olympic host, as he tries to get a painful and worsening eye infection under control.

    



Olympics Draws 26 Million Viewers, Even as Its TV Competitors Also Thrive

A Beatles anniversary show on CBS drew 14 million, nearly seven million watched “Downton Abbey” on PBS and “Walking Dead” locked up younger viewers.

    



Advertising: Citi Lets Viewers Vote With a Click for a Sports Group

The campaign presents nine athletes from various groups, and asked viewers to decide how to distribute $500,000 among the groups in increments of $10 a click.

    



The TV Watch: Little Bit of ‘Fantasia’ as NBC Begins Olympic Show

Every host nation has something to prove — and hide. That’s also true of a host network, and NBC, like Russia, has a lot riding on the Sochi Games.

    



Luger’s Name Matches the One on His Waistband

Fuahea Semi won a contest to be Tonga’s first winter Olympian and took the name of Bruno Banani, an underwear company well known in Europe for unusual marketing campaigns.

    

Advertising: Fingers Crossed, Marketers Count on Olympic Gold

Spending an estimated $1 billion to sponsor and advertise during the Olympics in Sochi, Russia, marketers hope that multiple issues threatening to overshadow the Games won’t repel consumers.

    



TV Sports: Live (Streaming) From Russia

As the Winter Games from Sochi, Russia, begin, it is worth remembering that four years ago from Vancouver, NBC streamed only hockey and curling. Now, all 15 sports will be streamed live.

    



Gay-Rights Advocates Target Sponsors Over Law

Two more sponsors of the United States Olympic team condemned the law, but leading global sponsors did not join them.

    

Sports of The Times: Terrorism and Tension for Sochi, Not Sports and Joy

Never before has the pre-Olympic chatter been less about the athletes or the sports. And never before has the conversation leading up the Games been so grim.

    



Advertising: Activists Try to Hijack Promotions by Sponsors of Sochi Olympics

Activists protesting antigay policies in Russia have tried to turn Olympic promotions by major companies to their own purposes.

    



Advertising: Visa Trims Slogan to Expand Meaning

“It’s everywhere you want to be,” has become “Everywhere you want to be” to highlight many options available under the Visa brand umbrella, including mobile and electronic payments.

    



Unearthing Nuggets of Gold for NBC

Work performed by an army of researchers will backstop NBC’s 539 hours of live coverage of the Olympics from Sochi.

    



Advertising: Hey, Is That a BMW Racing Down the Bobsled Course?

BMW of North America has built six two-person bobsleds for the United States men’s and women’s Olympic teams and wants to see them win.