Yankees’ Attendance and Ratings Rebound, but the Mets’ Are Mixed

Tickets for the Yankees’ first 13 home games were up nearly 10 percent from last year, and ratings on YES were up 38 percent. Mets’ ticket sales were up, too, but their TV ratings were down.

Advertising: Pitching the Yankees to Fans on Broadway

The play “Bronx Bombers” uses official team and Major League logos in ads at sports bars and on sports radio and TV.

    



Mike Hegan, 71, Player Who Made Long Journey Home

Mr. Hegan, who played for several teams in the major leagues, including the Yankees, returned to his Cleveland and became a broadcaster.

    

Jeter Prepares to Turn a Page and Publish Many Others

Jeter Publishing, whose first books are expected to be released in 2014, provides a partial answer to fans who have wondered what Derek Jeter plans to do once he retires from baseball.

    



TV Sports: YES Viewers Say Their Goodbyes

Viewership declined 31.2 percent on the YES Network as the Yankees struggled and failed to make the postseason.

    



Yankees Appear Headed to WFAN, Bumping Mets

If the agreement is completed, Yankees games will move from WCBS-AM to WFAN next season, displacing the Mets from their longtime radio home.

    



The Windup and the Pitch … Now, Back to the Game

What baseball game? With seemingly every type of play carrying a sponsor, radio announcers are increasingly reading ads that interrupt the action.

    



In Season Short on Star Power, Rodriguez’s Return Lifts Ratings on YES

Curiosity about Alex Rodriguez’s 2013 debut and suspension attracted a high number of viewers to the Yankees’ broadcast.

    

With Fewer Stars at Yankee Stadium, Fewer Fans Are Watching

The absence of their usual big names is hurting the Yankees not only in the standings but at the gate and in the television ratings. Fewer people are watching.

    

On Baseball: Yanks’ Infighting Updated for Digital Age

Alex Rodriguez’s declaration of readiness on Twitter drew a sharp response from Brian Cashman, but the exchange did not match the dueling of the 1970s Yankees.

    

Keith Hernandez Error on Memorial Day

Keith Hernandez, an SNY analyst on Mets games, described a bat shattered in Monday’s game as a “dead soldier.”

    

Breaking Bread: On Script and Off, Giving Voice to the Yankees

Paul Olden, the team’s public-address announcer since 2009, says he has “free rein pretty much to change stuff the way I would say it.”

    

The Return of the “Bug Game”

Thanks to the two of the latest spots from ESPN (courtesy of Wieden & Kennedy) and the Cleveland Indians (courtesy of Brokaw), Yanks fans nationwide get to relive the horror that was last year’s infamous “Bug Game.” This is the game where my boys (eh hem, the Yanks) lost their cool due to excessive bugs on the field during an away game against the Indians. But hey, ESPN and the Indians have it right. Everything is part of the game – from the fans to the team and all the way to annoying critters. Bravo to making me hate and love baseball, all at the same time. 

 

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