Hasta La Creative!

There are plenty of ways average ads are improved, perhaps the best being cleverly chosen soundtracks to accompany TV spots. With tonnes of examples to choose from to display this advertising phenomenon, I thought I’d back up my argument with a couple of recent car spots that are doing the rounds at the moment.

The Alfa Romeo MiTO ads are decidedly okay, but the Daft Punk tune “Technologic” seriously fleshes it out:

Or how about the Mazda 2 spot that’s been accosting cinema goers? The Noisettes “Don’t Upset The Rhythm” is the only thing that makes this ad worth paying attention to. There’s certainly no idea here:

You’d be forgiven for choosing your new car (after the recession is over, of course) based on phat tunez rather than any actual benefits or features. Still, great accompanying tracks are a rather clever way of improving an otherwise mediocre ad and can do a good job of launching musicians’ careers.

Finally, here’s a Ford Fiesta ad with great visuals and a cracking song, called “Transient” by Pluxus. Enjoy:

Claire Connachan is an advertising copywriter based in Scotland.

Un nouvel invité pour le 43ème numéro du Fubiz Broadcast avec la présence du groupe français de musique éléctronique The Penelopes. Disponible en ligne, en streaming ou encore en téléchargement dans la suite.

Playlist FB43 – A emporter ici

• Humphrey Bogart – Casablanca
• A Certain Ratio – Lucinda
• Cut Copy – Nobody lost, Nobody found
• Sun Sun – Give it to me (The Penelopes remix)
• Empire of The Sun – We are the people
• The Penelopes and Morpheus – Licked by Love
• Heartsrevolution – Ultraviolence (Vitalic remix)
• M83 – Couleurs
• Shortwave Set – Now til’ 69 (Aeroplane remix)
• Shortwave Set – Now til’ 69 (Original version )
• Stereolab – Cybele Reverie
• Air France – June evenings

Sélectionné par The Penelopes. Durée Totale : 43:51
Abonnez-vous au podcast avec le flux rss Fubiz Broadcast.

Précèdents invités sur Fubiz :

Yuksek / Justice / Benjamin Diamond / Digikid84 / Lifelike
Spitzer / Collectif Valérie / The Shoes / Digitalism

Shazam to this day is an unfamiliar brand name but by carving 15 million users under its wing, wait for this leading mobile music discovery provider to really make some noise soon. Can you imagine getting that much users in just six months? That alone is an achievement!

Following its introduction seven years ago, Shazam’s success has been driven through its partnerships with many of the world’s leading carriers and handset manufacturers. In demonstration of this: Shazam, already deployed by 75 carriers across 60 countries, was recently voted as the Best App Ever for 20081 on the iPhone (downloadable from the Apple App Store), and was also one of the most popular applications on the day that the Android Market launched.

(Source) Press

An amazing collection with the best 10 concert visuals from 2008.

De lujo.

Remeber this one? Jesus, listened to it three times back to back. Didn’t even remember it was on my iPod. Thanks Shuffle Feature!

And being alone is the best way to be.
When I’m by myself it’s the best way to be.
When I’m all alone it’s the best way to be.
When I’m by myself nobody else can say goodbye.

Tip o’ the hat to Wegerer.

The always asertive individuals over at SmashingMagazine have released a list with 29 awesome music videos.
 
The list overall is very well made and several videos are inspiring to say the least for their innovation and execution level.
 
My recomendation is to watch them all, it’s worth it. I’d love to leave a list of the ones I liked the most; but I kinda liked all of them.

Having rapped for well over 8 years, hip hop was and still is a pretty strong part of my life and I’ll probably never get over my taste for it, although regretably, hip hop is seen by many as only a world full of guns, luxury, women treated as sexual objects and an exponentially excesive macho-like attitude.
 
So in the rap game, if before it was gold, nowadays it’s all about diamonds. Those little carbon polygons practically move the world and it’s virtually impossible to find yourself a rapper without some bling-bling of their own.
 
However, we only seem to be seeing the prettier side of things. Polished chains, the rings, the grills, the pimp cups, etc. But… Where do the diamonds come from? What processes, what sacrifices are being made in other places so that we can all go blind from the jewels on the latest hot rapper on tv?.
 
That’s what Bling tries to tell us. A documentary narrating the journey of 5 world-claimed rappers to the place where most diamonds are being extracted: Sierra Leone.
 
Jadakiss, Tego Calderón, Paul Wall, Raekwon y Kanye West travel to the african country to realize that the price to be paid is even greater than the value of the diamonds.
 
A raw, real documentary that shows just how ironic things can be in the world some times.
 
Link:Bling.

For those of you who don’t know, Snoop Dogg is a rapper. A gangsta, bitch-slapping-cop-killing rapper.
 
But Snoop, on top of this, is an artist with an amazing trayectory that has already surpassed hip hop, and he’s had the vision to collaborate with artists of all kinds.
 
Now, for a change, he recently released a hottt video. There are many like this one, I know, but this must be one of few I’ve seen that is so well executed.
 
Check the small details, like when the image repeats itself as the echo fades. Classic!.
 
And while we’re at it. The song is pretty damn cool too.
 
He’ll be coming to Chile soon, so those of you who are going, let me know how it was.