Hasta La Creative!

Sometimes, choosing the perfect song to set the mood can elevate a spot from good to great. That’s the case with BBH NY’s choice of Lou Reed’s “Perfect Day” in the latest ad that’s part of the ongoing “Greatness Awaits’ campaign for Playstation 4 (Sony also launched a new site to accompany the campaign here).

The song works as the perfect backdrop to the spot, conveying the feeling of a perfect day battling friends in a variety of games. Lou Reed’s classic song’s somber undertones fit perfectly with the onscreen mayhem, while the lyrics suggest that a day of slaughtering each other onscreen can in fact be a perfect day. I would have appreciated hearing the original version of the song, rather than having the actors in the spot sing it, but I guess BBH NY has decided it better underscores the theme of the effort to have the actors speaking the words directly. At any rate, the song choice is admirable and really makes the spot, which also does a pretty good job conveying the possibilities of the system without including any actual gameplay footage. It feels like a big step up from the earlier PS4 work, a more fully-realized conceptualization of the idea behind the campaign. Hopefully, the next time we see an ad for the system though, it will include some gameplay.

If you didn’t already really want a PS4 (you did) you do now. Or at least when it  hits shelves Nov. 15. Credits after the jump.

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Sustenance est une compilation de scènes présentant Asher Pacey, surfer mondialement connu. Tirées du long métrage de Matt Kleiner : Way of The Ocean, sur une musique de Moderat, les images en noir et blanc de la côte australienne sont sublimes. A découvrir en images et en vidéo.

It used to be that music video premieres from popular artists were a highly anticipated event. You know, back when MTV actually showed music videos, and before songs were streaming the second they were released. Now they’re advertisement fodder, as evidenced by Eminem’s new music video that doubles as a Call of Duty: Ghosts spot. Since August’s Call of Duty: Ghosts’ trailer featured Eminem‘s single “Survival” in the background, Slim Shady’s new single “Survival” features Call of Duty: Ghosts in the background. Tit for tat if you will.

The latest in the partnership between Activision, 72andSunny, and Eminem features projected footage from the game in the background as Eminem does his thing, in a (kind of) new song about surviving adversity. “This is survival of the fittest,” goes the songs’ chorus, doubling as a tag line for the aforementioned game, in which “the fittest” is some acne-scarred high school freshman who spends all his free time playing first person shooters while downing Doritos and energy drinks. There’s obviously some audience overlap between the popular shooter and the hip-hop vet, and this partnership takes advantage of that.

Since the launch of the new Call of Duty game is, arguably, more hotly anticipated than a new Eminem video, you may wonder why the game is featured so much in the background, but whatever the case, this is Eminem’s show. You could argue that he’s using the association with the game to sell his music at least as much as he’s helping to sell the game, so it works out pretty well for all parties involved. It’s really easy to overlook the COD footage unspooling in the background, especially since (if I’m not mistaken) the title of is never mentioned. But then that game’s fanboys will undoubtedly have remembered the song from the Call of Duty: Ghosts trailer, which may be why they’re watching the video in the first place. And anyone who can’t tell what the game in the background is probably isn’t buying the new Call of Duty in the first place.

The mix of violent gaming and explicit rapping should anger a few parents, so this video/spot has that going for it… Credits after the jump.

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Voici en avant-première sur Fubiz, le clip du groupe français Saint Michel réalisé par Louis de Caunes. Illustrant le morceau « Would You Stay », ce titre tiré de l’album « Making Love & Climbing » qui sortira le 21 octobre nous montre avec sensualité l’effet de la musique sur une jeune femme passionnée.

Justin Tucker is one impressive dude, even if his flow is kind of weak.

Code and Theory’s “/1 One of a Kind” campaign for Dr. Pepper spotlights real die-hard Dr. Pepper fans with unique talents. One of those fans happens to be Justin Tucker, the undrafted, rookie, free-agent who helped the Ravens clinch the 2012 Super Bowl and bring some much-needed positivity to Charm City.

What you probably didn’t know about Justin Tucker is that he’s an opera aficionado, and a pretty passable opera singer at that. (Says someone who knows next to nothing about opera.) In the spot he can be seen belting out Mozart’s Don Giovanni at Baltimore’s historic Hippodrome Theatre. He also kicks a really nice field goal into the upper level seats. According to the spot, he can sing opera in seven different languages. Pretty impressive stuff.

Tucker also experiments with making beats — although we don’t actually hear any in the spot — and freestyle raps about Dr. Pepper in his car. His flow is kind of weak sauce, but still probably among the best for NFL kickers. The spot begins to drag a bit toward the end when Tucker explains himself how being a “beat-making, opera-signing, pro athlete” makes him one of a kind. I get that the one of a kind thing is what the campaign is all about, we just didn’t need to hear it from Tucker himself.

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The first TomorrowWorld electronic dance-music celebration this weekend seemed to go off without any serious health problems from drug use.

David Lowery, leader of the bands Camper Van Beethoven and Cracker, is pressing for higher royalties for musicians.

Focus sur Dave Ma qui a réalisé ce superbe clip illustrant le morceau « Us » de Movement. Avec cette superbe vidéo tournée à Los Angeles, cette création nous montre avec talent sur la musique du groupe d’électro les errements d’un jeune membre de gang. A découvrir dans la suite de l’article.

To celebrate the end of NFL training camps and the start of the regular season, Gillette and BBDO NY released “Training Tracks” a music video using only the sounds of NFL players and other athletes training.

Who could pull of such an unusual, even avant-garde concept? Probably only Academy Award-winning director Michel Gondry. So that’s who they got. Gondry directs the spot, based on a track conceived by Phil Mossman of LCD Soundsystem fame. The “music experiment” was produced at the acclaimed Ocean Way Studios in Hollywood.

“Training Tracks” features NFL stars Champ Bailey, Kayvon Webster, BenJarvus Green-Ellis and Giovani Berard, as well as former Notre Dame offensive guard Mike Golic, Jr., all of whom participated in Gillette’s  “Built for Training” program this summer. You may not recognize all the athletes as they come into and out of focus, but the sounds they make work surprisingly well. The spot is also expertly shot (obviously) and a much-welcome departure from Gillette’s normal blase approach to advertising (or worse yet, that terrible Adrien Brody/Andre 3000/Gael García Bernal campaign). Let’s hope they continue putting out more interesting and unique (an overused word in the ad world for sure, but one that definitely applies here) work like this spot with new agency Grey in the future. continued…

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Thomas Siemieniec livre sa dernière vidéo No Limit qui met en scène le breaker Marcio pendant 2 minutes. Dans une galerie marchande bondée puis quasiment vide, le danseur virevolte sur la musique sur « Adagio For Tron » de Daft Punk. Une superbe performance à découvrir en vidéo et en images.