Bright, a live video platform aimed at connecting celebrities, influencers and experts with audiences for interactive classes, debuts today. The premise is simple: People can use Bright to sell and operate paid, interactive video lectures with their fan bases. Creators can set their own topics and prices, and Bright will take a 20% cut off…
In March, Ikea and Vox Creative, Vox Media’s in-house brand studio, had plans to take a tiny home on a road trip across the U.S. with influencers to inform consumers how to live more sustainably. But when the pandemic hit, the brands had to rethink how to deliver its campaign message to consumers through a…
Clients of media social intelligence provider NewsWhip can now more easily incorporate content from Reddit into their stories following an agreement between the two companies that was revealed Wednesday. Journalists and other media can tap a comprehensive monitoring function on NewsWhip Spike to search the 130,000 or so active communities on Reddit and filter out…
Allure considers its annual Best of Beauty Awards its Super Bowl. And with the 24th year of the magazine’s biggest editorial franchise occurring in a pandemic, its editorial and events team had to develop what’s now a new normal in the experiential and media world: a virtual event. The Cond? Nast-owned publication this week launched…
The first of his working-class Liverpool family to attend college, Josh Fletcher felt out of place as a young gay man without many clear examples for a viable path forward. “I felt pretty invisible in advertising and media growing up, and when I moved to London, this began to really affect me,” said Fletcher. “For…
Key Insight: The trade body is challenging Apple to reveal favorable App Store terms previously reserved for Amazon. Digital Content Next (DCN), a trade body made up of media companies including The New York Times, The Washington Post and USA Today sent a letter to Apple CEO Tim Cook Thursday following last month’s congressional hearing….
Last November, Jasper Wang emailed a handful of former Deadspin writers who quit at the end of October 2019 after clashing with new management. As an avid reader of the sports and culture website, he was sorry to see its downfall. As “a business guy around New York,” he offered to take the writers out…
To say it’ll be unusual and scary for U.S. students to return to school during a pandemic is an understatement. Teen Vogue is hoping to offer them some helpful, professional guidance for the fall semester with its latest virtual event. The Cond? Nast-owned publication will host its first virtual Teen Vogue Orientation on Aug. 14,…
After months of scrambling to pull back, revise, delay and cancel ad campaigns because of the Covid-19 pandemic, marketers now can put a number to the impact on their industry. The global ad industry is projected to see a 10% drop in spending this year, ending nearly a decade of growth–and abruptly ending a years-long…
More people are staying indoors and staring at their screens, but are those people still looking at their screens when an ad shows up? According to a study from Magna, around 99% of people are present or within a viewable distance of their screen for at least one second when a video ad appears. But…
Newspaper advertising might not be the first place you’d look for innovation, but a new ad from Finland shows the medium still has attention-grabbing life in it yet. TBWAHelsinki brought together two of its clients, retailer HOK-Elanto and newspaper Helsingin Sanomat, for an eye-catching print ad tied to news that the government would be relaxing…
Even before this global pandemic, 2020 was going to be a challenging year. Now, in this unprecedented time, we can help our clients navigate the media landscape by employing empathy, creativity and flexibility. This ranges from continuously checking the pulse of the public to leaning into what is working to quickly pivoting our strategies. Here…
With the U.S. under widespread stay-at-home orders, publications that cover travel have had to rethink how to reach those consumers and attract ad dollars even as the category’s marketing budgets are being cut. Publishers including The New York Times, Cond? Nast Traveler (CNT) and Meredith’s Travel + Leisure have all shifted their coverage to focus…
According to the current White House, reporters are the enemy of the people. But according to a campaign from Reuters, they’re a “lifeline to the world” and an indispensable fact-finding resource during the Covid-19 crisis. We’ll let you decide who to believe here. Reuters has certainly struck a chord with its new project, #ThankYouJournalists, which…
Throughout modern history and in times of immense uncertainty, pain and fear, news media has always served as a source of comfort, triumph and resiliency. We’ve been able to depend on them to deliver information that somehow made the unimaginable digestible and the complex simple, a source of truth when we weren’t sure which way…
The contentious relationship between journalists and publicists is not new. Neither are the myriad articles and tweets that criticize the PR industry. But the global pandemic has fueled a new wave of journalist frustrations about the way publicists do their jobs. Admittedly, many of these criticisms are valid. Publicists: Get the journalist’s name right, do…
The BBC has enlisted Idris Elba-the famed British actor who revealed in March that he had tested positive for the coronavirus, to narrate a poem over a 90-second spot that highlights its role as a public service broadcaster. Elba, who has since recovered from the virus that causes COVID-19, reads the poem Don’t Quit by…
Vox Media, the parent to media brands like The Verge, SB Nation and New York Magazine, announced companywide staff changes that furloughed 9%–or roughly 110–of its employees. The effects of COVID-19 on the business were laid out to staff in a lengthy note this morning from the company’s chief executive Jim Bankoff. The company missed…
Every day, in the Age of Coronavirus, is Tuesday. Mondays give us the blues. Wednesday is Hump Day. Thursday is the pre-weekend, leading into Friday, Saturday and Sunday. Tuesday has no flavor, no personality, no meaning. The only thing it has going for it is that it’s one day closer to the weekend. And that…
As a product person, Julia Beizer sees light where others may see darkness, taking nascent if not nonexistent technologies to audiences. Her influence–from her Washington Post days where over the course of a decade she had her hand in, and guided, some of the publication’s most transformative moments, to her time at HuffPost, where she…
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
