Discovery is the latest media company to publicly test alternative measurement currencies to Nielsen as the industry works to overhaul its ratings metrics and more accurately represent a cross-platform audience. The company has teamed with Omnicom Media Group on a data trial pilot–using measurement data from Comscore and VideoAmp–that Discovery hopes will enable it to…
As NBCUniversal’s Winter Olympics coverage ramps up today ahead of Friday’s Opening Ceremony, the company is taking the wraps off its measurement test and learn that will take place during the 19-day event. Last month, NBCUniversal set iSpot.tv as its first certified measurement partner in the company’s lengthy efforts to create a new currency for…
When Roku and Nielsen struck a strategic alliance last March, users of connected TV’s most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen’s Digital Ad Ratings audience guarantees to its ad platform OneView, which the connected TV company says makes OneView the first…
Marketing procurement has always been a valuable asset to any brand and can be for every agency too. Never more so when there is a “crisis” or belt-tightening as we have had in recent times with the potential triple whammy threat of Brexit, Covid-19 and supply chain restrictions. In these times, marketing procurement teams need…
Step aside, The Office: The U.S. has a new most streamed show for 2021. Criminal Minds has overtaken the Steve Carell sitcom as last year’s most streamed program in the U.S., according to new data from Nielsen. U.S. viewers watched nearly 34 billion minutes of the drama’s 332 episodes on Netflix, a slight dip from…
Tania Yuki didn’t imagine that her role of a disgruntled customer would eventually lead to her becoming CMO of that same company. But that’s exactly what happened to Yuki, Comscore’s new CMO, who first joined the company back in 2008, overseeing cross media and video products. “I was recruited into Comscore the first time because…
NBCUniversal is the latest media company to not only line up its first partners as it creates alternative measurement currencies following Nielsen’s significant stumbles last year–but also set up its first test of that offering for early this year. ISpot.tv has been tapped as NBCUniversal’s first certified measurement partner in the company’s efforts to create…
WarnerMedia has taken a big step in its efforts to create a measurement alternative to Nielsen–and for now, it’s keeping the measurement behemoth on the sidelines as it does so. The company has selected three measurement companies to partner with as it tests alternative methods of measuring TV ad performance across platforms: Comscore, iSpot.tv and…
Comscore is looking to capitalize on the industry’s measurement upheaval by rolling out its own new unified measurement platform– providing a comprehensive and deduplicated cross-platform view of media consumption–that rivals Nielsen’s upcoming Nielsen One offering. Top line Comscore Everywhere will be commercially available this year in phases, starting with the live product Comscore Campaign Ratings….
As marketers are looking to navigate a world without cookies and device IDs, NBCUniversal is creating a first-party roadmap for them. The company is rolling out NBCUnified, its new first-party consumer data and identity platform for marketers. The platform, due to debut in Q2, incorporates NBCUniversal’s network of consumer touchpoints across its entire portfolio into…
Every few years the winds of change blow hard. They kick up the dust and shake up legacy practices, and when we understand how to read those emerging patterns, we’re able to turn challenges into opportunities that take us to a better place–a place where we’re advancing on behalf of our clients, rather than being…
On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month’s rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among the 10 agencies, advertisers and publishers participating in…
As part of Adweek’s Year in Review coverage, the television industry’s key movers and shakers have been reflecting on the past year. After TV’s top execs looked back on the most important thing they learned in 2021, and TV ad sales chiefs and buyers talked about how the marketplace evolved this year, we asked both…
Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn’t set to roll out until next December, Nielsen will be debuting the first version of the offering–called Nielsen One Alpha duplicated ad…
After recently allowing advertisers to start transacting against VideoAmp metrics instead of Nielsen or Comscore data, and being a part of the OpenAP consortium that just rolled out a new cross-platform measurement framework last week, ViacomCBS is ready to engage in the first major test that will combine both new offerings. ViacomCBS and Dentsu are…
As streaming and on-demand viewing has grown in popularity, viewers are increasingly choosing to watch shows and view ads on cellphones instead of–or in addition to–their TV screens. Eluding marketers for years, though, have been the tools necessary to understand how viewers on linear TV, addressable TV and digital streaming platforms relate to one another,…
If you’re engaged in brand building, you’ve probably wrestled with the selection of metrics to measure advertising’s impact on your objectives. Most marketers choose brand awareness to broadly measure effectiveness, but mental availability is another important metric that should be considered. Mental availability is the propensity of a brand being noticed or coming to mind…
C3, TV’s standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch, the company said, will help narrow the gap between…
Netflix’s daily top 10 lists have become a powerful lens into which kinds of programming perform particularly well on the streaming service, but it was up to individual users to keep a keen eye on which titles rose to the top. Now, as the company shifts to highlighting a new metric–one based on total hours…
Jane Clarke, CEO and managing director of the Coalition for Innovative Media Measurement since its founding in 2009, is set to retire. Jon Watts will succeed Clarke as managing director in the idle of the first quarter of 2022. Watts is co-founder and executive director of The Project X Institute, and also serves as the…
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