Hasta La Creative!

Crown Media Family Networks–which includes Hallmark Channel–is the latest company to tap iSpot.tv as its newest ad-measurement partner. But unlike several of its peers, Crown Media isn’t looking for alternative currencies to Nielsen. Top line The deal will allow iSpot to measure creative performance across Crown Media cable networks Hallmark Channel, Hallmark Movies & Mysteries…

The networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new “big data” monthly impact releases–set-top box and smart television viewership metrics that complement its in-house panel data for national TV…

iSpot.tv, a leading measurement company in the industry’s effort to create alternative currencies to Nielsen, has found a solution to one of its biggest measurement deficiencies: tallying out-of-home audiences. The company has bought Tunity–which measures consumer viewing habits in public locations like bars, restaurants and gyms, waiting rooms and airports–in a stock and cash deal…

Discovery is the latest media company to publicly test alternative measurement currencies to Nielsen as the industry works to overhaul its ratings metrics and more accurately represent a cross-platform audience. The company has teamed with Omnicom Media Group on a data trial pilot–using measurement data from Comscore and VideoAmp–that Discovery hopes will enable it to…

When Roku and Nielsen struck a strategic alliance last March, users of connected TV’s most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen’s Digital Ad Ratings audience guarantees to its ad platform OneView, which the connected TV company says makes OneView the first…

Step aside, The Office: The U.S. has a new most streamed show for 2021. Criminal Minds has overtaken the Steve Carell sitcom as last year’s most streamed program in the U.S., according to new data from Nielsen. U.S. viewers watched nearly 34 billion minutes of the drama’s 332 episodes on Netflix, a slight dip from…

NBCUniversal is the latest media company to not only line up its first partners as it creates alternative measurement currencies following Nielsen’s significant stumbles last year–but also set up its first test of that offering for early this year. ISpot.tv has been tapped as NBCUniversal’s first certified measurement partner in the company’s efforts to create…

Comscore is looking to capitalize on the industry’s measurement upheaval by rolling out its own new unified measurement platform– providing a comprehensive and deduplicated cross-platform view of media consumption–that rivals Nielsen’s upcoming Nielsen One offering. Top line Comscore Everywhere will be commercially available this year in phases, starting with the live product Comscore Campaign Ratings….

Every few years the winds of change blow hard. They kick up the dust and shake up legacy practices, and when we understand how to read those emerging patterns, we’re able to turn challenges into opportunities that take us to a better place–a place where we’re advancing on behalf of our clients, rather than being…

As part of Adweek’s Year in Review coverage, the television industry’s key movers and shakers have been reflecting on the past year. After TV’s top execs looked back on the most important thing they learned in 2021, and TV ad sales chiefs and buyers talked about how the marketplace evolved this year, we asked both…