Networks Ask Nielsen to Delay ‘Big Data’ Releases Until After Upfronts
Posted in: UncategorizedThe networks are once again publicly taking Nielsen to task for what they allege is flawed data from the measurement company. This time, the Video Advertising Bureau is asking the Nielsen to delay its new “big data” monthly impact releases–set-top box and smart television viewership metrics that complement its in-house panel data for national TV…
OpenAP Promotes 3 Execs to C-Suite in Continued Growth Push
Posted in: UncategorizedAdvanced TV advertising company OpenAP has promoted three executives to the company’s C-suite. Brittany Slattery has been elevated to chief marketing officer, Abbey Thomas to chief revenue officer and Chris LoRusso to chief business officer. Slattery was previously svp, head of marketing and communications, Thomas held the role of svp of platform sales and LoRusso…
iSpot.tv Buys Tunity to Bolster Out-of-Home Measurement Capabilities
Posted in: UncategorizediSpot.tv, a leading measurement company in the industry’s effort to create alternative currencies to Nielsen, has found a solution to one of its biggest measurement deficiencies: tallying out-of-home audiences. The company has bought Tunity–which measures consumer viewing habits in public locations like bars, restaurants and gyms, waiting rooms and airports–in a stock and cash deal…
Comscore CEO Bill Livek Is Retiring
Posted in: UncategorizedThe tumultuous measurement space is getting upended yet again: Comscore CEO and executive vice chairman Bill Livek plans to retire after over four decades in media measurement. But the Comscore chief won’t be leaving quite yet. He’ll transition into the role of non-executive vice chairman after his successor is named and plans to serve through…
Discovery, OMG Set Measurement Trials With Comscore and VideoAmp
Posted in: UncategorizedDiscovery is the latest media company to publicly test alternative measurement currencies to Nielsen as the industry works to overhaul its ratings metrics and more accurately represent a cross-platform audience. The company has teamed with Omnicom Media Group on a data trial pilot–using measurement data from Comscore and VideoAmp–that Discovery hopes will enable it to…
NBCU Details Winter Olympics Ad Measurement Test With iSpot.tv to Fix ‘Broken’ System
Posted in: UncategorizedAs NBCUniversal’s Winter Olympics coverage ramps up today ahead of Friday’s Opening Ceremony, the company is taking the wraps off its measurement test and learn that will take place during the 19-day event. Last month, NBCUniversal set iSpot.tv as its first certified measurement partner in the company’s lengthy efforts to create a new currency for…
Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront
Posted in: UncategorizedWhen Roku and Nielsen struck a strategic alliance last March, users of connected TV’s most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen’s Digital Ad Ratings audience guarantees to its ad platform OneView, which the connected TV company says makes OneView the first…
It’s Time to Review the Expectation of Auditing
Posted in: UncategorizedMarketing procurement has always been a valuable asset to any brand and can be for every agency too. Never more so when there is a “crisis” or belt-tightening as we have had in recent times with the potential triple whammy threat of Brexit, Covid-19 and supply chain restrictions. In these times, marketing procurement teams need…
Criminal Minds and Lucifer Are Among 2021’s Most Streamed Shows
Posted in: UncategorizedStep aside, The Office: The U.S. has a new most streamed show for 2021. Criminal Minds has overtaken the Steve Carell sitcom as last year’s most streamed program in the U.S., according to new data from Nielsen. U.S. viewers watched nearly 34 billion minutes of the drama’s 332 episodes on Netflix, a slight dip from…
How Comscore’s New CMO Wants to Reshape the Future of Measurement
Posted in: UncategorizedTania Yuki didn’t imagine that her role of a disgruntled customer would eventually lead to her becoming CMO of that same company. But that’s exactly what happened to Yuki, Comscore’s new CMO, who first joined the company back in 2008, overseeing cross media and video products. “I was recruited into Comscore the first time because…
NBCU Sets iSpot.tv as First Alternative Measurement Partner
Posted in: UncategorizedNBCUniversal is the latest media company to not only line up its first partners as it creates alternative measurement currencies following Nielsen’s significant stumbles last year–but also set up its first test of that offering for early this year. ISpot.tv has been tapped as NBCUniversal’s first certified measurement partner in the company’s efforts to create…
WarnerMedia Sets Comscore, iSpot.tv and VideoAmp for Its Measurement Alternative
Posted in: UncategorizedWarnerMedia has taken a big step in its efforts to create a measurement alternative to Nielsen–and for now, it’s keeping the measurement behemoth on the sidelines as it does so. The company has selected three measurement companies to partner with as it tests alternative methods of measuring TV ad performance across platforms: Comscore, iSpot.tv and…
Comscore Creates Its Own Unified Measurement Offering to Rival Nielsen’s
Posted in: UncategorizedComscore is looking to capitalize on the industry’s measurement upheaval by rolling out its own new unified measurement platform– providing a comprehensive and deduplicated cross-platform view of media consumption–that rivals Nielsen’s upcoming Nielsen One offering. Top line Comscore Everywhere will be commercially available this year in phases, starting with the live product Comscore Campaign Ratings….
NBCUniversal Creates Cookie-Free, First-Party Identity Platform for Marketers
Posted in: UncategorizedAs marketers are looking to navigate a world without cookies and device IDs, NBCUniversal is creating a first-party roadmap for them. The company is rolling out NBCUnified, its new first-party consumer data and identity platform for marketers. The platform, due to debut in Q2, incorporates NBCUniversal’s network of consumer touchpoints across its entire portfolio into…
Are You Ready to Get Serious About Attention?
Posted in: UncategorizedEvery few years the winds of change blow hard. They kick up the dust and shake up legacy practices, and when we understand how to read those emerging patterns, we’re able to turn challenges into opportunities that take us to a better place–a place where we’re advancing on behalf of our clients, rather than being…
Nielsen’s TV Measurement Woes Continue As It Admits OOH Undercounting Since 2020
Posted in: UncategorizedOn Tuesday, Nielsen was excitedly looking ahead to its future, touting next month’s rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among the 10 agencies, advertisers and publishers participating in…
Execs Grade the TV Industry on How It Tackled Measurement Problems This Year
Posted in: UncategorizedAs part of Adweek’s Year in Review coverage, the television industry’s key movers and shakers have been reflecting on the past year. After TV’s top execs looked back on the most important thing they learned in 2021, and TV ad sales chiefs and buyers talked about how the marketplace evolved this year, we asked both…
Nielsen Debuting First Version of Nielsen One Cross-Platform Metric Next Month
Posted in: UncategorizedNielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn’t set to roll out until next December, Nielsen will be debuting the first version of the offering–called Nielsen One Alpha duplicated ad…
ViacomCBS, Dentsu Partner on VideoAmp Data Trials With OpenAP’s New XPm Framework
Posted in: UncategorizedAfter recently allowing advertisers to start transacting against VideoAmp metrics instead of Nielsen or Comscore data, and being a part of the OpenAP consortium that just rolled out a new cross-platform measurement framework last week, ViacomCBS is ready to engage in the first major test that will combine both new offerings. ViacomCBS and Dentsu are…