Jan
05
Comscore Creates Its Own Unified Measurement Offering to Rival Nielsen’s
Posted in: UncategorizedComscore is looking to capitalize on the industry’s measurement upheaval by rolling out its own new unified measurement platform– providing a comprehensive and deduplicated cross-platform view of media consumption–that rivals Nielsen’s upcoming Nielsen One offering. Top line Comscore Everywhere will be commercially available this year in phases, starting with the live product Comscore Campaign Ratings….
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