Dec
21
Nielsen Debuting First Version of Nielsen One Cross-Platform Metric Next Month
Posted in: UncategorizedNielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn’t set to roll out until next December, Nielsen will be debuting the first version of the offering–called Nielsen One Alpha duplicated ad…
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