Hasta La Creative!

As the pandemic upended business, strategy and consumer experiences, the most successful CMOs remained agile and innovative, pivoting and pushing for progress in terms of growth, creativity, sustainability, representation, organizational structure, remote leadership, product innovation, customer experience and more. In Adweek’s annual roundup of the most innovative marketers, we honor those leaders who helped brands…

Even in today’s ever-shifting corporate nomenclature, it’s rare to come across a title like chief true officer. This unique moniker belongs to Alvin Stafford, who is also a partner at Black-owned and minority-led marketing consultancy Think TRUE. Stafford had been in the business of multicultural, purpose- and authenticity-led marketing for 15 years before Think TRUE…

As vaccines become more widely available across the U.S., people are testing the limits of what they’re comfortable with when it comes to activities they once took for granted. A retail rebound in March shows that people are venturing out for in-store shopping, which is especially convenient for stores that are counting on Mother’s Day…

“Enthusiastic caution” may be the most celebratory description for the current state of experiential marketing. Tugging at the imaginations of agencies and marketers is the idea that a backup plan and disaster preparedness must be baked into every program moving forward. The crisis mode that gripped performance marketing agencies and brands since March 2020 may…

Viewers tuning into ESPN’s Michael Jordan docuseries may have done a double take when the show led straight into what appeared to be a 1998-era clip of SportsCenter anchor Kenny Mayne predicting in far-fetched detail the exact circumstances of the documentary’s airing. The attention-grabbing stunt was the culmination of three weeks of scrambling on the…

You don’t get the title of director of empathy without having a story to tell. For Tiffany Persons, that story began after poor grades in chemistry at Georgia State denied her entrance to the university’s nursing program. Instead, she enrolled in the film school, finding her place in a documentary film class. After graduation, in…

To say that running an ad agency today is tough would be an understatement. Models were already changing, work and clients were moving around rapidly and then, this year, a pandemic and social unrest only added to the challenges brands and agencies face. Even so, agencies and solution providers around the world have proven up…

Home region of Adweek’s No. 1 overall Fastest Growing agency, the Midwest’s honest, hard-working roots run deep with breakthrough work and impressive growth. Here are the top 5 fastest growing agencies in the Midwest by percent change in revenue. (* Denotes multiple category winner. Number in parentheses represents overall ranking.) (Be sure to check out…

Marketing changes by the minute, yet these agencies that have clocked in more than 20 years in business know that it takes agility, and a willingness to pivot, to continue to thrive. Here are the top 5 fastest growing agencies over 20 years old by percent change in revenue. (Number in parentheses represents overall ranking.)…

Big-time brands and even bigger work–Adweek’s top 10 large agencies span every corner of the globe and super-serve worldwide audiences while maintaining a sense of home. Here are the top 10 fastest growing large agencies (over 200 employees) by percent change in revenue. (Number in parentheses represents overall ranking.) (Be sure to check out Adweek’s…