Apr
18
Delayed Viewing Plumps Up ‘Mad Men’ Audience
Posted in: UncategorizedThree days of recorded viewing indicated that the show added close to 75 percent more viewers in some categories.
Apr
14
Steep Drop in Ratings as ‘Mad Men’ Begins Its Final Season
Posted in: UncategorizedThe AMC drama averaged just 2.3 million viewers at 10 p.m., down from 3.4 million from the premiere a year ago.
Apr
10
Advertising: On Madison Avenue, the Word on ‘Mad Men’
Posted in: UncategorizedThe popular AMC show about fictional advertising men and women of the 1960s begins the first half of its final season on Sunday.
Mar
06
‘Mad Men’ Enlists the Graphics Guru Milton Glaser
Posted in: UncategorizedFor its seventh season, starting in April, “Mad Men” enlisted the renowned graphic artist Milton Glaser (I ? NY) to design promotional ads with a late ’60s aesthetic.
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Jan
12
For TV Fans, Cramming In Sunday’s Best
Posted in: UncategorizedDecades ago, families gathered around the only set in the house on Sunday nights because networks scheduled their best programming then. Today, even with DVRs and on-demand program selection, the phenomenon continues.
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Sep
23
Honors for ‘Breaking Bad’ and ‘Modern Family’
Posted in: UncategorizedIt was a night of upsets at the 65th Primetime Emmy Awards, in which several HBO series won unexpected victories.
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Sep
17
‘Mad Men’ to Split Final Season Into Two Parts
Posted in: UncategorizedAMC is following the strategy it took with “Breaking Bad” in dividing up a final season into two installments, and it will be waiting a full year between arcs.
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Aug
04
With 2 Hit Series Ending, a Transformed AMC Is at a Crossroads
Posted in: UncategorizedFrom a sleepy movie channel to an incubator of signature television, AMC is hoping to seize the moment and create new, profitable hits.
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Jun
24
‘Mad Men’ Season Finale Drew 2.7 Million Viewers
Posted in: UncategorizedThe eventful episode on AMC Sunday night drew the biggest audience for a finale in the show’s six-year run.
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Jun
06
Advertising: Allen & Gerritsen to Merge With the Neiman Group
Posted in: UncategorizedThe two independent agencies want to expand to handle larger accounts and compete better.
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Apr
09
‘Game of Thrones,’ Not ‘Mad Men,’ Had the Bigger Sunday Night
Posted in: UncategorizedThough in only a third as many homes, the HBO fantasy series had almost a million more viewers than the premiere of the highly regarded AMC series.
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Apr
08
‘Mad Men’ Season 6 Premiere Draws 3.4 Million Viewers
Posted in: UncategorizedThe audience was a tick less than the show’s all-time largest audience — for the premier of Season 5.
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Apr
05
Advertising: Nationwide Insurance Teams Up With ‘Mad Men’
Posted in: UncategorizedThe insurance company made a deal with AMC to sponsor the entire sixth season of the series.
Mar
04
The Media Equation: ‘Walking Dead’ Helps Solidify AMC’s Ratings Success
Posted in: UncategorizedBeing a cable network is less of a disadvantage than it used to be, as broadcast networks become just one more click on a seemingly infinite dial.
Feb
27
Media Decoder Blog: Cablevision Sues Viacom Over Bundling of Channels
Posted in: UncategorizedCablevision sued Viacom, the owner of MTV and Nickelodeon, saying that the company violated antitrust law by bundling those big channels with barely known ones like Tr3s and Palladia.
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