Hasta La Creative!

Who needs the Kwik-E-Mart?

Barkley appointed Kyle Jones as group creative director on the agency’s Applebee’s account.

You may remember him from such work as transforming 7-Elevens into Kwik-E-Marts in a cross-promotional campaign for The Simpsons Movie (including this location) while working as a group creative director for TraceyLocke.

He arrives at Barkley from Venables Bell + Partners in San Francisco, where he has worked as a creative since February of 2013, working on the agency’s Audi and Reebok accounts. Prior to that he spent a little over a year and a half as a creative with CP+B, working with clients including Microsoft, Dominos, and Kraft. That followed an almost six and a half year stint as a group creative director for TraceyLocke, working with clients including Texas Lottery, Pizza Hut and 7-Eleven (including the aforementioned cross-promotional campaign). Before joining TraceyLocke he spent two years as a creative director with Publicis, working with clients such as BMW, Powerbar and GlaxoSmithKline. 

“Kyle has a lot of experience convincing big, seemingly traditional clients to do innovative, creative work,” said Barkley executive creative director Jason Elm. “Coming up with a great idea is the easy part these days. The real challenge is selling it in and flawlessly producing it. Kyle has a track record of doing just that.”