Digital Advertising’s Frankenstein Is Wreaking Havoc and Damaging Democracy

“We need a digital economy where our data and our attention is not for sale to the highest bidding authoritarian or demagogue.” -Zeynep Tufekci What has the digital ad man wrought when the same algorithms companies like Facebook, Google and Amazon use to get you to click on ads are also used to organize your […]

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Awareness – Interest – Desire – Action

In 1898, Elias St.Elmo Lewis developed a model that mapped the consumers’ journey. Today, we call his framework the sales funnel. Some Marcom philosophers posit that the sales funnel is dead on arrival today. But Beth, an Associate Professor of Advertising at Syracuse University’s S.I. Newhouse School of Public Communication says not so fast. What […]

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Ask David Ogilvy And Watson Will Reply

Wouldn’t it be nice to ask one of the early heroes of the ad business a few questions? Thanks to IBM’s Watson, and some diligent research work from The Drum, we are now able to ask one deceased legend—David Ogilvy—about various items of importance. By the way, The Drum is a global media platform and […]

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Bits | Machine Learning: Cartoon Network Aims at Devices With Its ‘Micro-Network’ Launch

In the age of the mobile device, a television network may need to rethink the size of its content. Clips may be better than episodes.