Hasta La Creative!

W+K Portland has unveiled “The Power of Hair” for Old Spice, the “newest, never-been-done-before interactive digital experience.”

The new site is an extension of W+K’s “For Hair That Gets Results” campaign promoting Old Spice’s new haircare and styling products, featuring the same anthropomorphic hair, and comes on the heels of the “Boardwalk” and “Meeting” spots Old Spice debuted late last month. Visitors to “The Power of Hair are greeted by a testimonial video with a young man extolling the virtues of Old Spice’s hair products. Predictably, this includes attention from the ladies and respect around the office. Less predictably, this includes Huey Lewis songs. “When you’ve got great hair like this, you’d be surprised by how many Huey Lewis songs it can play on the piano,” the now bald man says.

Visitors to the site are then asked to pick a Huey Lewis song, and the hair (which by now has slithered off of the guy’s head) will play them on piano, occasionally adding in some percussion. You can pick from among 29 of Lewis’ greatest hits, including “The Power of Love,” “I Want a New Drug,” “The Heart of Rock n’ Roll,” “Bad is Bad” and “Doing It All for My Baby.” It’s a pretty absurd idea (and yeah, we’re pretty sure no one has done this before), but then this is the kind of silliness we’ve come to expect from W+K’s work for Old Spice and a fitting extension of the “For Hair That Gets Results” campaign, complete with a perfect title. Give “The Power of Hair” a try above or at the site, and stick around for credits after the jump. continued…

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There’s a very fine line between stupid funny and annoying, a line that Old Spice is willing to tightrope for miles and miles. Their “Unnecessary Freshness” campaign, created by W+K Portland, will hit screens starting Thursday night for the season opener. As you might expect, there will be plenty of shenanigans that don’t make sense. But, at least that’s the point.

Three new spots starring Denver Broncos wide receiver Wes Welker might make you shake your head, laugh, or both (there’s also a fourth spot featuring New England Patriots linebacker Jerod Mayo, possibly a pity commercial since Welker darted for Denver). However, since each ad is less than 20 seconds, it’s easy to stomach the goofy jokes and images of lizards eating Welker’s legs. If commenters take to the site to rip W+K, Welker, football, me, AgencySpy itself, or a number of other things that exist, and therefore, should be ridiculed incessantly, they can hopefully agree that the running time is a plus. And, if you believe that a majority of people in America are stupid and these spots are stupid funny, then maybe W+K is onto something brilliant. Maybe.

Credits and some more unnecessary freshness after the jump.

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