Hasta La Creative!

Grey Canada offers its own unique touch in a new Volvo campaign with nary a Jean-Claude Van Damme appearance in sight.

To help the Swedish automaker roll out its new XC60 line and promote the SUV’s 60-some “feature innovations,” Grey’s Toronto-based office decided to tweak your standard YouTube pre-roll ads we’re used to seeing before every video by replacing them with brief clips touting various XC60 capabilities.

Some more screen shots:

Get it?!

In “6 Billion Hours”–named for the average amount of time humans spend watching stuff on YouTube over the course of a month–a Grey Canada team of creatives, media people and analysts apparently “worked together 24/7? to develop hundreds of XC60 feature pre-rolls.

They are contextually, albeit loosely, tethered to specific trending YouTube themes: twerking, a Justin Bieber clip complete with “make him stop” comments, various weather-related phenomena (hello, XC60 rain sensor!), et cetera.

Grey Canada’s pre-roll creations do a pretty good job of presenting the best and worst of what YouTube has to offer. They even remind us that some comment sections are worse than others…

You gotta hand it to Biebs. He had the balls to show his (heavily Photoshopped) nuts to the world in the latest ads for Calvin Klein underpants.

But given the kid’s—aherm—the man’s previous indiscretions, it’s tough to take anything he does seriously. Well, unless you’re 12 years old, lacking all of your olfactory senses or on a bath-salt-induced face-eating spirit quest. 

On this weekend’s Saturday Night Live, viewers were treated to yet another brilliant parody of an infamous ad bouncing around the zeitgeist. Master impressionist Kate McKinnon lampoons the crap out of the teen idol and likely future-best-friend-of-Donald-Trump, mugging for the camera like a teen girl posing for her own selfie.

“Yo. My pee-pee’s in there,” she says, making childish references to her package while leg-humping like a horny tween all over Cecily Strong (playing model Lara Stone). 

Take a look below at this genius illustration of what the world really thinks of these ads—surely J.B. is sitting at home in his Calvins, flattered by this sincerely great imitation.

Justin Bieber sure made a lot of noise on the Internet this week.

On Friday, the music website BreatheHeavy.com published what it claimed to be an untouched image from the pop star’s new Calvin Klein ad campaign, but has now issued a retraction. The GIF suggested that Bieber’s head, arms, legs, chest and below-waist area were exaggerated in the final image.

While it’s still possible that the unretouched photo could be real (and that BreatheHeavy simply wants to avoid a lawsuit), the image does look a bit fishy, particularly since Bieber’s head seems sizably larger compared to the after photo.

“We sincerely apologize to Bieber for the hit to his ego and to the millions of tweens on social media we upset,” BreatheHeavy writer Jordan Miller says.

Indeed, the untouched photo sparked a storm of chatter about the CK campaign on Friday (see some examples of reactions on Twitter below).

BreatheHeavy.com obtained the photo from a source who also claimed that Bieber caused a scene on the set of the shoot.

But CK CMO Melisa Goldie tells US Weekly a much different story. “We shot the print and video campaigns over several days at Silvercup Studios with photographers Mert and Marcus and Johan Renck, who directed the campaign video,” she said. “Justin showed up early every day with amazing energy; he completely trusted us and gave it his all.”

“Justin Bieber’s body is photoshopped” Yeah whatever makes u sleep at night but he’ll still model for a brand you can’t even afford

— S (@JUSTlNFTGRANDE) January 9, 2015

When someone says @justinbieber was photoshopped. ? ?|? ? ??? ??? ?? ?/ ?? ??? ??

“@JBCrewdotcom: Fans in New York went to visit Justin Bieber’s Calvin Klein billboard. pic.twitter.com/Gi5OYVnVa9“

"Are you one of the boring people who don't want to be beautiful? Because everyone can be beautiful when you're made—of PLASTIC!"

Well, I have to admit, I'm feeling pretty boring right now after watching this half music video, half commercial for a place called Persky Sunder Plastic Surgery. The "song" touting the miracles of plastic surgery features The Plastics, made up of some pretty extreme surgery-seekers.

There's Venus D'Lite, a contestant on RuPaul's drag race; Toby Sheldon, who spent $100,000 to look like Justin Bieber; and Kitty Jay, who spent $25,000 to look like Jennifer Lawrence (but came out more like Amanda Bynes).

If you haven't pressed play yet, nothing else I say could possibly help prepare you for what's to come.

Via DailyDot.

No ar em sua terceira temporada, Game of Thrones acaba sendo alvo de algumas brincadeiras e montagens, algumas mais saudáveis do que as outras. Aqui no B9, a gente tem mostrado alguns exemplos do que tem sido feito e este post é para incluir mais dois itens na lista. O primeiro é o Tumblr Joffrey Bieber, dedicado a inserir a cabeça de Justin Bieber no corpo do jovem e insuportável rei Joffrey. Qualquer semelhança é mera coincidência… ou não. Há algumas semanas, mostramos aqui como seria a abertura de Game of Thrones se a série tivesse sido exibida nos anos 1990. Agora, ainda no século XX, a guerra dos tronos recebe a roupagem mais amistosa de Friends. Antes de dar o play abaixo, é preciso alertar que há alguns spoilers, mas nada demais para quem já acompanha a história.

Post originalmente publicado no Brainstorm #9
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