Confession: we’re still not quite sure what Zumba is.
Many face the same dilemma despite the fact that the company “counts 15 million weekly dance class participants in a 180 countries worldwide.” For this reason, Zumba enlisted 180LA to remind viewers what it’s all about, and the resulting spot — which debuted yesterday — is energetic enough to qualify as a public health hazard:
The main concept here is to promote Zumba to the public at large rather than catering to the sort of “gym junkies with unattainable bodies” that you might meet at, say, a Diplo set in L.A.
For the record, we also appreciate the presence of “nightclub bouncer” and “pudgy middle management dude” to subtly counter the idea that Zumba is a strictly-for-women phenomenon.
Translation, New York has a new campaign for Champs (for whom they are agency of record), entitled “Game Never Sleeps.”
The campaign celebrates the summer with a series of spots highlighting nocturnal sporting highjinks and a pool party rooftop dive. In the ridiculous 30 second-spot “One Giant Leap” a party-goer takes a rooftop leap into a pool. Only he realizes mid-jump that he left his prized kicks on. Somehow, he has the presence of mind to to quickly slip them off, unharmed, while also managing to make it into the pool. Other spots in the campaign are a bit more plausible, featuring nighttime games of basketball and football. Stay with us after the jump for “Let There Be Light” and “Nightglow,” along with credits. (more…)
72andSunny have launched a new campaign for Carl’s Jr./Hardee’s’ X-Tra Bacon promotional tie-in for 20th Century Fox’s X-Men: Days of Future Past, which premieres May 23rd.
The X-Men themed campaign from 72andSunny features appearances from iconic characters using their mutant powers to take down the extra bacon on the Western X-Tra Bacon Cheeseburger and X-Tra Bacon, Egg & Cheese Biscuit. 72andSunny’s campaign kicks off with “Mystique” in which Mystique takes on the Western X-Tra Bacon Cheeseburger, morphing into just some dude who loves Carl’s Jr. and back over the course of the spot. Additional spots starring two more characters yet to be revealed will be unveiled this April.
In addition to the broadcast campaign, Carl’s Jr. and Hardee’s are inviting fans to engage in “X-Men Digital Makeover.” By submitting a photo of themselves eating or drinking at a Carl’s Jr. or Hardee’s, on Instagram using the hashtag #EatLikeYouMeanIt (#That’sWhatSheSaid, replies @MichaelScott) fans get a chance of receiving a mutant makeover transforming them into an X-Men character. Stick around for campaign credits and the actual trailer for X-Men: Days of Future Past after the jump. continued…
It used to be that music video premieres from popular artists were a highly anticipated event. You know, back when MTV actually showed music videos, and before songs were streaming the second they were released. Now they’re advertisement fodder, as evidenced by Eminem’s new music video that doubles as a Call of Duty: Ghosts spot. Since August’s Call of Duty: Ghosts’ trailer featured Eminem‘s single “Survival” in the background, Slim Shady’s new single “Survival” features Call of Duty: Ghosts in the background. Tit for tat if you will.
The latest in the partnership between Activision, 72andSunny, and Eminem features projected footage from the game in the background as Eminem does his thing, in a (kind of) new song about surviving adversity. “This is survival of the fittest,” goes the songs’ chorus, doubling as a tag line for the aforementioned game, in which “the fittest” is some acne-scarred high school freshman who spends all his free time playing first person shooters while downing Doritos and energy drinks. There’s obviously some audience overlap between the popular shooter and the hip-hop vet, and this partnership takes advantage of that.
Since the launch of the new Call of Duty game is, arguably, more hotly anticipated than a new Eminem video, you may wonder why the game is featured so much in the background, but whatever the case, this is Eminem’s show. You could argue that he’s using the association with the game to sell his music at least as much as he’s helping to sell the game, so it works out pretty well for all parties involved. It’s really easy to overlook the COD footage unspooling in the background, especially since (if I’m not mistaken) the title of is never mentioned. But then that game’s fanboys will undoubtedly have remembered the song from the Call of Duty: Ghosts trailer, which may be why they’re watching the video in the first place. And anyone who can’t tell what the game in the background is probably isn’t buying the new Call of Duty in the first place.
The mix of violent gaming and explicit rapping should anger a few parents, so this video/spot has that going for it… Credits after the jump.
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