A Bumbling Magician Finds His Stride in This Charming, Peculiar Short Film From Ray-Ban

Meet Loudini. He’s a sad sack illusionist who can’t even pull a rabbit out of a hat. But even after the world’s worst day, he stays at it, dumping the excess glitter out of his shoes and getting back out on stage—because it’s who he is, and it’s what he does.

That’s the basic premise of a new video from Ray-Ban Films, part of the eyewear brand’s #ItTakesCourage campaign, which has also seen the brand make people stare into each other’s eyes for four minutes, hoping to spark … something.

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NBC Sport Unveils NASCAR Ad with Nick Offerman

A few days ago, NBC Sports leaked a 30-second teaser of its NASCAR ad starring Nick Offerman. Now, with a handful of days to go until the Super Bowl, they’ve unveiled the full spot, “America Start Your Engines” (the online version of which clocks in at just over two minutes).

The ad features Offerman lamenting the current state of our country, before offering NASCAR as an antidote. He sing-talks lyrics like “Welcome to the place where we speed all day/Where we bump and grind in a non-sexual way” over racing and tailgating footage (also featuring Offerman, naturally). It makes the most of Offerman’s persona, largely allowing the actor to play up his own personality for laughs, and is ultimately a pretty clever effort — especially considering it was  done in-house in collaboration with Hungry Man and director Dave Laden. While certain elements of the gag run out their welcome during the full duration, we imagine that will largely be taken care of during the edit for the broadcast version.

A 60-second version “America Start Your Engines” will run immediately following the conclusion of the Super Bowl, plugging NBC’s coverage of NASCAR beginning July 4th.

Nick Offerman Offers America a ‘Gut Check’ for NASCAR

Nick Offerman will plug NASCAR immediately following the conclusion of NBC’s Super Bowl coverage, in an ad created in-house by NBC Sports in collaboration with Hungry Man.

The 30-second teaser “Gut Check” — recently released by NBC — sees Offerman speculating that “If the founding fathers saw us huddled in our little cocoons, texting each other smiley faces, they’d hang their powdered wigs in shame,” before offering up a certain something that “rhymes with masscar” as an antidote. NBC plans to release the extended, two-minute  “America Start Your Engines” this Wednesday, which promises to feature Offerman rapping lines like “we bump and grind in a non-sexual way.” A 60-second version of this spot will air immediately following Super Bowl coverage, while “Gut Check” will air preceding the game along with a separate spot that will not feature the actor.

“We just felt like he was the perfect character to carry the message,” NBC Sports Senior Vice President of Marketing Bill Bergofin told Adweek, referring to the choice of Offerman.

Credits:

Client: NBC Sports Agency
John Miller – CMO
Bill Bergofin – SVP Marketing/ECD
Lorin Finkelstein – VP Brand/Co-ECD
Lindsay Davenport – Producer

Production Company: Hungry Man
Allan Broce – EP/CD
Dave Laden – Director
Eric Schmidt – DP
Erin Sullivan – Producer
Craig Repass – Line Producer

Editorial: Rock Paper Scissors
VFX: The Mill
Music: Beacon Street

Langland’s Dogs Will Sniff Your Crotch for STIs

How funny does “dogs playing with dildos” sound to you? Your answer will help predict how much you enjoy this latest, most elaborate campaign from UK health-focused agency Langland.

This long spot was created to promote “home STI (sexually transmitted infection) kit” producer Randox, which is pretty much all you need to know:

That took a while, but we get it.

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New Career Opportunities Daily: The best jobs in media.

Zambezi, Hungry Man Release Another Awkward fruitwater Spot

Last month, vitaminwater’s fruitwater  brand got a little weird with Christina Applegate in the first of its new ads in a campaign created by Venice agency Zambezi and production studio Hungryman.

Today the company released its follow-up, another entry in the “painfully awkward” genre. Here’s “Decoy”:

The earlier one after the jump in case you missed it:

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New Career Opportunities Daily: The best jobs in media.

Advertising: Destination XL Caters to Plus-Size Men

A new commercial from Destination XL takes an unusual approach of featuring chubby men.

    

Coke Zero | “Do Over” e “Cloning”

Coke Zero Máquina do Tempo Time Machine

Campanha esperta para Coca-Cola Zero criado pela Crispin Porter + Bogusky. Estamos em 2010, já não era hora dos cientistas terem inventado uma máquina do tempo?

Se já temos Coca-Cola com zero caloria com o mesmo sabor de Coca-Cola (segundo o cliente, é claro), nós já deveríamos no mínimo conseguir consertar as burradas que fizemos no passado.

E a clonagem humana? A produção é da Hungry Man.

Brainstorm #9Post originalmente publicado no Brainstorm #9
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