Feb 19

Old Spice-Styled Hair Can Play 29 Different Huey Lewis Songs on the Keyboard

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When you use Old Spice hair products, your hair is capable of anything.

First, it leaps off your head—that's a given. Then, as we've seen, it either hits on women at work or skillfully operates claw machines on the boardwalk to retrieve lost children.

Now, though, it reveals its most impressive talent to date—playing all the best-loved Huey Lewis and the News songs on the keyboard. In the interactive video below, also embedded at ThatsThePowerofHair.com, you can request any of 29 Huey Lewis songs, and a mop of hair will play them soulfully for you, supported by props like a disco ball and Hula girl.

"The Power of Love," "The Heart of Rock 'n' Roll," "I Want a New Drug," "Bad Is Bad," "Doing It All for My Baby"? Hear all those and 24 more great hits right now.

The digital experience, on desktop and mobile, is being embedded online in custom banners, news sites and Old Spice's social channels. Agency: Wieden + Kennedy.

Credits below.

CREDITS
Client: Old Spice
Project: "That's the Power of Hair"

Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Craig Allen, Jason Bagley, Matt O'Rourke
Copywriter: Jason Kreher
Art Director: Max Stinson
Executive Interactive Producer: Mike Davidson
Director of Broadcast Production: Ben Grylewicz
Director of Interactive Production: Pierre Wendling
Technology Lead: Ryan Bowers
Account Team: Georgina Gooley, Liam Doherty, Nick Pirtle, Michael Dalton, Jessica Monsey
Executive Creative Directors: Susan Hoffman, Joe Staples

Production Company: MJZ
Director: Tom Kuntz
Executive Producer: Scott Howard
Producer: Emily Skinner

Editorial Company: Rock Paper Scissors
Editor: Carlos Arias
Asst. Editor: Christopher Mitchell
Producer: Lisa Barnable

VFX Company: Framestore, New York
Creative Director: Mike Woods
Producer: Christine Cattano
Head of Commercial Development: Ming-Pong Liu
Lead Developers: Sebastian Buys and Nien Liu
Lead Compositor: Mindy Dubin

Music Company: Stimmung
Executive Producer: Ceinwyn Clark
Post Engineer: Rory Doggett
Composer: Greg Chun


    



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Feb 18

W+K Launches the Only Interactive Site Where Hair Plays Huey Lewis Songs

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W+K Portland has unveiled “The Power of Hair” for Old Spice, the “newest, never-been-done-before interactive digital experience.”

The new site is an extension of W+K’s “For Hair That Gets Results” campaign promoting Old Spice’s new haircare and styling products, featuring the same anthropomorphic hair, and comes on the heels of the “Boardwalk” and “Meeting” spots Old Spice debuted late last month. Visitors to “The Power of Hair are greeted by a testimonial video with a young man extolling the virtues of Old Spice’s hair products. Predictably, this includes attention from the ladies and respect around the office. Less predictably, this includes Huey Lewis songs. “When you’ve got great hair like this, you’d be surprised by how many Huey Lewis songs it can play on the piano,” the now bald man says.

Visitors to the site are then asked to pick a Huey Lewis song, and the hair (which by now has slithered off of the guy’s head) will play them on piano, occasionally adding in some percussion. You can pick from among 29 of Lewis’ greatest hits, including “The Power of Love,” “I Want a New Drug,” “The Heart of Rock n’ Roll,” “Bad is Bad” and “Doing It All for My Baby.” It’s a pretty absurd idea (and yeah, we’re pretty sure no one has done this before), but then this is the kind of silliness we’ve come to expect from W+K’s work for Old Spice and a fitting extension of the “For Hair That Gets Results” campaign, complete with a perfect title. Give “The Power of Hair” a try above or at the site, and stick around for credits after the jump. continued…

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