As the presenting sponsor of the festival for the first time, the company is introducing an effort, “Film for All,” that aims to expose the festival to more New Yorkers.
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The El Rey Network, owned by the director Robert Rodriguez, and senior executives outlined their goals for the channel at an “upfront” presentation to advertisers.
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Facebook and Twitter are vying to become the nation’s digital water cooler as they woo networks and advertisers.
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Campaigns by the big brewer Heineken and the hotel giant Hilton reward unsuspecting travelers with paid trips to unexpected places.
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