Mar
25
Can’t Play by the Rules? It’s Fine by Mr. Monopoly
Posted in: UncategorizedHasbro, the maker of the classic board game, will ask players to debate their favorite “house rules” for inclusion as options in a future edition.
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Jan
20
Hasbro Gives Its Transformers Toys a New Look
Posted in: UncategorizedThe maker of the line of toy robots, which have spawned $3 billion in movie revenue, has streamlined both the figures and their marketing.
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Dec
01
Seeking Top Toys, Good Housekeeping Puts Them to Test
Posted in: UncategorizedGood Housekeeping spends all year finding and reviewing toys, a process integral to the magazine’s overall business strategy.
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Nov
02
Riding the Hashtag in Social Media Marketing
Posted in: UncategorizedGary Vaynerchuk, a social media marketer, pounces on any trend — tweeted or otherwise — in his quest to sell, sell, sell.
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Jul
28
Media Decoder: Tooth Fairy Site Angers Anti-Commercialism Group
Posted in: UncategorizedThe Real Tooth Fairies site raised the ire of the Campaign for a Commercial-Free Childhood for commercializing a rite of passage.
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May
13
Media Decoder: Equestria Girls, a My Little Pony Offshoot, in Its Movie Debut
Posted in: UncategorizedHoping to build on the popularity of My Little Pony, Hasbro plans a theatrical release as part of a campaign for its brand extension, Equestria Girls.
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Mar
02
Hasbro Expands Transformers Brand Into New Media
Posted in: UncategorizedTo Hasbro, there is no one too young or too old to play with a Transformers robot, watch a Transformers television show or play a Transformers video game.
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