Quietroom Imagines Santa as a Brand with Satirical Holiday Site

*Santa* Brand BookU.K. based shop Quietroom re-imagines Santa — changed to *Santa* because “the introductory asterisk reminds customers of a snowflake alighting on the eyelash of a fawn,” while the terminating asterisk “points customers to the polar star, and hence the birth of dreams” — as an international brand at a new site purporting to be Santa’s brandbook.

It’s kind of a weird idea, but Quietroom pulls it off with distinctly British dry humor, and parts of it are pretty funny. Quietroom does an excellent job mocking how brands talk about themselves. Some highlights include “Our brand house is constructionalised on a foundation of deceit, which is sunk deep within a bedrock of gullibility,” the white on white logo, the “Mandatory Venn diagrams” and the brand assets schematics asking “Who else is occupying *Santa*’s space?” (turns out it’s Hagrid), measuring fattiness and beardiness. If you’re in the holiday spirit and are looking for some laughs, it’s worth a few minutes to go check it out. Let us know what you think in the comments section.

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Ed Norton Sings Karaoke, Almost Dies Several Times in New Droid Spot

This one’s been making the rounds for awhile now, but we thought we’d give some love anyway. McgarryBowen New York’s new spot for Verizion, “A Lot Can Happen in 48 Hours” features the talents of Ed Norton. It originally aired on December 5th, although it was posted to YouTube about a week before that.

In the spot, directed by Matthijs van Heijningen, Norton is thrown into a variety of dicey situations, with his Droid helping him get through most of them relatively unscathed. “A Lot Can Happen in 48 Hours” opens with Norton waking up to find himself in a strange room, with his Droid still at 3% power. “It’s been an interesting 48 hours,” Norton says, followed by a flashback. We then follow Norton through his series of misadventures, which begins with him finding a lost wallet and using Droid to find the location. This leads Norton to a karaoke bar, where he ogles a taken woman while singing “If I Could Turn Back Time” (the funniest part of the spot).

From here, Norton’s misadventures include attempting to land a plane, being held captive, having a key found in his stomach, playing a high-stakes game of Connect Four, and being held captive once again. Its everything-goes-wrong brand of humor borrows a little bit from The Hangover series, and although the spot seems to employ the kind of random connections Grey NY used in their 2012 DirectTV campaign, the superior execution helps keep it from feeling too easy or derivative. The spot uses a clever setup to promote the Droid’s impressive battery life, and then finds ways to showcase the phone’s other features in the process. This is certainly a far cry better than McgarryBowen Chicago’s disastrous “Denskies” campaign for Sears. Bonus points for the excellent use of a Lykke Li song. Credits after the jump. continued…

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So, Kanye and Creative Directors Do Share a Common Bond After All

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Have you ever noticed how much Kanye West has in common with your Creative Director? The over-inflated egos, aimless pontificating, batshit crazy quotes. Well, you’re not alone: some mystery genius (or geniuses) created Kanye Vs. Creative Director, a site that supplies quotes and asks you to identify whether they came from self-proclaimed genius Yeezus or a self-proclaimed genius Creative Director. Or, as they put it on the site, “They both talk like they’re God’s gift to the Earth, but the lines have gotten so blurred that it’s hard to tell who said what. Until now.”

Once you enter the site you’re given the option to play Kanye Vs. Creative Director, or to submit quotes from your own Creative Director — a nice touch that ensures the site will continue to grow. Then the fun begins, and it’s harder than you might think to distinguish which quotes are from a Creative Director and which are from a famous, narcissistic rapper. A sampling: “Sometimes I get emotional over fonts.” Sounds like a sure bet for Creative Director, right? Nope, that one was Kanye. Now picture Kanye crying over Comic Sans. There you go, fun, isn’t it?

“You won’t understand my genius until, like, two years from now.” Okay, that seems like a safe bet for Kanye, no? Actually no, that was a real thing said by an actual Creative Director. You get the idea. Of course, some of them actually are easy, but you’d be surprised how often it’s difficult to distinguish who said what. When you answer a question you get a little message from either Kanye or the Creative Director, offering encouragement for a right answer and ridicule for a wrong answer. The Creative Director might say, for example, “I thought you were better than this,” or “Great job rolling with the punches,” while Kanye might offer up, “We don’t wanna hear that weak shit no more” or “You actin ballerific like it’s all terrific.” It’s a funny, clever idea, and the site is a fun way to spend a few minutes at work (provided your Creative Director doesn’t catch you). The only problems with Kanye Vs. Creative Director are that it doesn’t track your progress, and the quotes just keep coming in an infinite, seemingly random loop (which means you might get stuck with some repeat quotes after only a few minutes). Nitpicking aside, we’re glad someone thought this one up. Hopefully Kanye doesn’t find out about it.

 

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#Manning Gives You an Excuse to Cup Your Friends’ Balls

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In October, we brought you news of #mamming, “the act of laying your (clothed) boobs on a flat surface” to promote breast cancer awareness and remind women to get mammograms. Now, we have the sequel, thanks to a couple of mystery (we’re guessing British) creatives. If #mamming wasn’t ridiculous enough for you, you’re going to love this new parody, called #manning.

#Manning is “the act of cupping your hand onto a pair of (clothed) balls. A friend’s. A colleague’s. Maybe even a Michael Jackson-esque selfie?” While the idea is executed as a parody of mamming, the folks involved sincerely hope that people use it to promote “awareness of testicular cancer to the millions of men who should be regularly checking their balls.” As goofy as manning might be, testicular cancer is no joke, and if this stunt can get more guys to check their balls for cancer then that’s a good thing.

Visitors to thisismanning.com are offered a quick definition and description of manning. As they scroll down the page they can view manning photos, read a (very) brief “About Us” section and learn how to participate. If you’d like to get involved you can Instagram a picture of yourself cupping balls, or having your balls cupped, with the hashtag #manning; talk to the dudes in your life about checking regularly for testicular cancer; or check out organizations like Movember, Everyman, Ballboys, and the Mark GorryFoundation. You might wonder about the timing of this campaign, coming as it does right after the end of Movember, but there’s never really a bad time to touch your balls.

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TAXI Vancouver Comes Clean for Hughes Carwash

Bacon doesn’t make everything better. Hughes Carwash “wanted to capture the emotional relief one feels after having their car washed.” So TAXI Vancouver took that idea and ran with it — all the way to crazy town.

Their four new spots for Hughes Carwash — “Bacon Underwear,” “Rabies Shot,” “Nose Hairs” and “The Internet?” — all feature a couple coming clean with each other about various things they’ve been keeping secret. Three of the four spots open in the same way: with the woman revealing she’s not a natural redhead and the man revealing that the necklace he bought her (and that she is currently wearing) is actually just a string of sausages. That should give you an idea of the crazy brand of humor that fills out these spots. One of these thirty second ads contains a full 25 seconds of the man laughing. So clearly over-the-top is what TAXI was going for here.

While the campaign as a whole may not be laugh out loud funny, they do have a certain meshugana charm to them, and the actors portraying the couple do an admirable enough job. The exception being the one that wastes most of its thirty seconds on the man laughing. If you don’t already know the concept behind the spots, the idea may not make sense until the end of the ad, with the “It Feels Good to Come Clean” tagline. Without such an excellent tag to tie things together, it would be easy to forget why we’re watching these crazy people in the first place. All four of these spots will air during Canadian coverage of the Super Bowl. Click through for “The Internet?” and credits. continued…

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And Now, Some Turkey Pick-Up Lines Courtesy of Lowe Campbell Ewald

The friendly folks over at Lowe Campbell Ewald, who were named AOR for LifeLock last month, would like to wish you a happy holiday by sharing “How to pick up the right turkey this Thanksgiving.”

In the above video, the Campbell Ewald folks share turkey pick-up lines in a Thanksgiving-themed display of cringe-humor. Many of them are alterations on oft-heard bad pick-up lines, such as “Your drumsticks must be tired, because you’ve been running through my mind all day.” and “Are you a Tennessee turkey? Because you’re the only ten I see.” It helps add to the goofiness that the employees involved are all wearing turkey hats. (Where can we get those?) My personal favorite might be the straightforward, “I’m gonna gobble, gobble, gobble you up,” mostly for the great delivery. I think you probably get the idea: if you found any of those worth a chuckle you’ll probably enjoy the video. Some of these could border on sexual harassment, so be careful when employing these lines on the turkeys in your life.

The worst of the pick-up lines featured is probably, “You’re no side dish, you’re my main course.” Well, of course the turkey is the main course. That’s how Thanksgiving works. This bothers me far more than it should, but don’t let that dissuade you from watching Lowe Campbell Ewald’s 1:16 of Thanksgiving goofiness. And if that’s not enough holiday humor for you, check out Firehouse’s “Happy Twerky Day” and let us know which you liked better. Happy Thanksgiving, everybody.

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In Honor of Movember, Please Dad, Grow Back the ‘Stache

We hope you’re not too tired of Movember, because we have a fun moustache-related item today. Two creatives over at Reno agency The Glenn Group started a website to get their dads to grow back their signature ‘staches. (So far one of the fathers has started growing it back, while the other has not.)

On Grow It Back Dad, they explain the reason for the site’s existence “If your old man had a mustache, and like ours, he did the unthinkable by shaving it off and going around bare-lipped, then this site is for you. We have the tools you need to get your dad to grow his ‘stache back, all while getting involved in the epically good cause that is Movember.”

If you were expecting, like me, for this to be accompanied by photos of their father’s nifty seventies moustaches, you’ll be disappointed. This is a pretty glaring omission, as you’d think shots of the fathers with and without their facial hair (and then with the facial hair re-grown) would be the backbone of the campaign. But fear not, there are plenty of shots of other people’s father’s moustaches over at Grow It Back Dad’s Facebook page, and also this funny picture of what Full House era Bob Saget would look like with a Hulk Hogan moustache: photo

If you’d like your dad to grow back his signature ‘stache, Grow It Back Dad has a form letter you can use to send dad a heartfelt email. If that won’t work, there’s also a petition to persuade your father that the world really misses that hair under his lip. There’s also a link to the Movember site, and a link to the Facebook page, where you can upload photos of your dad’s moustache — or just some random funny ‘staches. Enjoy the Movember madness, and we hope your dad listens to reason and grows back his lip warmer.

 

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BBDO, AT&T Debut ‘Pet Turkey’ for ‘It’s Not Complicated’

BBDO’s “It’s Not Complicated”series for AT&T has been one of the most recognizable campaigns on television for a while now, offering up different variations on the “kids saying cute, funny things in a classroom discussion” theme with straight man Beck Bennett. Indeed, the campaign has been so ubiquitous and well-received that it basically landed him a spot on SNL.

The agency’s latest, Thanksgiving-themed “Pet Turkey,” while enjoyable, is not the greatest effort in the series. If you’re a fan of the approach, you’ll probably enjoy this new one; if you’re getting tired of this direction, chances are it won’t do anything to dissuade you.

“Pet Turkey” sees Bennett asking the group of kids, “What’s better on Thanksgiving?” When one boy suggests, “a pet turkey,” Bennett offers his rational take on that answer. Again, nothing new here, just more of the same approach from BBDO. Since this brand of cute funny has worked so well for them in the past, it’s understandable that they don’t see the need to change things up. But something about “Pet Turkey” makes it feel like BBDO is treading water, like the approach is finally losing steam and they need to inject “It’s Not Complicated” with some fresh ideas if they want to prolong its shelf life. Although with Bennett’s star on the rise, the campaign’s days may already be numbered.

“Pet Turkey” will debut this Sunday, November 24th and will run throughout the Thanksgiving holiday season. Credits after the jump. continued…

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It’s Still Movember, So Why Not Play Dare’s ‘Stache Vs. Stache’ Game?

In case you’ve forgotten, it’s still Movember, the month-long event where men (and women, if they’re so inclined) start clean-shaven and then grow facial hair to raise awareness for prostate cancer, and hopefully even get a few donations for prostate cancer charities.

With the final third of Movember approaching, the folks over at Dare Vancouver wanted to make an untraditional fundraising push. So DARE creatives David Giovando and Todd Takahashi put together a fun game, called “Stache Vs. Stache,” in which players try to determine which mustaches are “real” and which are “Movember staches.” It’s a fun little diversion that should only take a couple of minutes. Although it’s pretty easy to pick out most of the Movember staches — I only got stumped a couple of times — the real fun is seeing a bevy of funny mustaches and attempted mustaches. Plus for each correct answer DARE will donate ten cents, up to a maximum of $1,000, to Prostate Cancer Canada. You can also upload a photo of your own mustache, be it of the real or Movember variety.

The folks over at Dare also put together the above video, a funny montage of disgusted reactions followed by a particularly gross mustache. If you have a similar reaction to the onslaught of Movember mustaches, take solace in the fact that those bad boys should be shaved off in less than two weeks. Happy Movember, everybody.

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W+K, Dodge Ask ‘How Long Can You Keep Your Hands on Ron Burgundy?’

W+K and Dodge kick off an unusual digital contest today, “Hands on Ron Burgundy,” the latest in the cobranded marketing collaboration between Dodge and Anchorman 2: The Legend Continues. Based on the “Hands on a Hard Body Contest” — developed at a Texas auto dealership in the 1980s, that saw contestants compete to win a vehicle by keeping their hands on their desired automobile the longest — “Hands on Ron Burgundy” sees fans compete by “using a computer mouse or touchscreen to place their ‘hands’ on a digital image of Ron Burgundy.” The contestant who keeps their “hands” on Burgundy the longest in a single session time will win a new 2014 Dodge Durango. There are also hundreds of other prizes, including three trips to the premiere of Anchorman 2: The Legend Continues in New York on Dec. 15.

Hosted over at Funny or Die, the contest debuts today and runs through Nov. 25. Throughout the competition, Dodge will also be offering “mini-games and challenges to draw fans in and keep them engaged, while also learning about features and attributes of the new 2014 Dodge Durango.”

“Hands on Ron Burgundy” seems appropriately ridiculous for the Anchorman series, and fans should have a lot of fun with it. So far the partnership with Anchorman 2 has worked well for Dodge, with visits to the Dodge website up 80%, and “shopping” activities at the site up 100% since the beginning of the tie-in campaign. With the film’s national release of December 20th quickly approaching, fans’ anticipation should work in the campaign’s favor. Credits after the jump. continued…

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Rhett and Link Spoof Victors & Spoils with Six Satirical Broccoli Spots

You may have read about Victors & Spoils’ pro-bono (and, actually, fictional) campaign for broccoli in the New York Times, or possibly somewhere else around the Internet. The Havas-owned crowdsourcing agency, as you may know, have put together campaigns for Coca-Cola, Quiznos and General Mills over the years. So they know a thing or two about selling food products, although they normally deal with huge corporations selling hyper-processed foods rather than a vegetable. The interesting process they went through attempting to create a broccoli campaign is well-documented in video format over at The New York Times site and is well worth a gander.

Rhett and Link (Rhett McLaughlin and Link Neal), whose IFC program Rhett & Link: Commercial Kings (in which they went around the country creating low budget ads for real, local companies) lasted one season, satirize the broccoli campaign in a new segment for their YouTube show, Good Mythical More. They created six fictional ads for the program. Unfortunately, while these ads themselves are pretty funny, the banter in between them drags the show out past the ten minute mark, and is significantly less worthwhile. So I’ve been a good sport and tracked down the start times for the six broccoli ads for you: 3:53, 4:42, 5:20, 6:09, 6:41, and 7:10.

The first of the broccoli spots plays on the superfood’s healthy aspect with the tagline “Be Old Longer,” since living longer essentially means being “old and crotchety” for a longer period of time. In the second spot, they channel a disgruntled father with the tagline “Broccoli: Quit your whining and eat it.”  One of the funnier ads is the “vintage” spot, selling broccoli as “the only vegetable with an afro.” Strictly speaking, this isn’t true, since cauliflower could also be said to have an afro. But that’s just nitpicking. The next spot advises you to “eat it raw, because it smells like a fart when you cook it.” My personal favorite tells you to eat broccoli “if you don’t want to feel guilty when your mother dies,” ending with the tagline, “Broccoli: Your dead mom would have wanted you to.” Using guilt to advertise broccoli? Pretty genius. The last of the spots is probably the goofiest: it runs around the idea that broccoli looks like little trees, which would make you a giant. Rhett and Link both take bites out of a piece of broccoli, pretending to be giants eating a tree. Silly stuff, indeed.

You might wonder if a satire of an already tongue-in-cheek fictional campaign was really necessary, but it’s all in good fun. And we could all use some fun on a Monday. Credits after the jump. continued…

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Cue the Inevitable Spate of Van Damme/Volvo Parodies (Feat. Rob Ford, Bananas)

Since hitting YouTube on Wednesday, Volvo Trucks’ mind-blowing “The Epic Split” featuring action star Jean-Claude Van Damme has been watched 25 million times. With the amazing amount of online buzz its gotten, which is continuing today, it’s possible that the title of “Best Ad of 2013″ is now accounted for.

But, as is the case with any great spot that so quickly finds itself woven into the cultural fabric, the new challenge is the make the best parody spot. Above, we see disgraced yet hilarious Toronto mayor Rob Ford in place of JCVD, looking his wonderful, slightly confused self. While nothing really changes from the original spot, the producers, NY-based Artjail VFX, do a seamless job with Ford’s face. Since its upload on Saturday, it’s already gained 120,000 views.

Next we have a lower production parody, “The Epic Banana Split” from Miami Ad School student , Eszter Kazinczy. Props for the new VO copy, and while the art leaves something to be desired, it is a tasty-looking banana split, don’t you think? We’ll keep our eyes open for more, but send us any that you stumble across.

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Call Kevin Love for Some One-on-One in Latest ESPN RV Ad

We catch Minnesota Timberwolves All-Star Kevin Love and NBA commentator Mike Breen in medias res, driving through some nondescript green chunk of Basketballville in the latest NBA on ESPN RV spot from W+K New York.  With Breen’s steady hand at the wheel, Love turns to the passenger side window and notices a large billboard featuring his sultry face and a phone hotline called The Love Dial. They drive a bit farther and pass a second billboard. Love has no idea who’s behind this, so like any great detective, he decides to call the number. Another man picks up – it’s Love’s teammate/on-court soulmate Ricky Rubio, moonlighting as a sex-hotline entrepreneur in a dingy room that also has a video camera set-up to film something. I guess there isn’t much to do in Minnesota.

“Billboard” may not be as funny as a few of the more recent RV spots ESPN uses to promote its NBA coverage, but the clip has some edgy subject matter compared to the usually benign hijinks. The network probably won’t push the envelope any more than this, but this 30-second ad is an interesting sidestep in the NBA on ESPN commercial canon. Credits after the jump.

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Cossette Launches Bats**t Crazy ‘Competition Crunch’ Campaign for Oatmeal Crisp

People like crunchy cereal. Oatmeal Crisp is a cereal that is crunchy. Cossette took this idea and handed it to a bunch of deranged copy writers who escaped from a mental institution. The result is their batshit crazy new campaign, “Competition Crunch.”

The four spots that comprise the campaign all feature varying degrees of absurd, random humor. Think of recent Old Spice campaigns for a point of reference, though that only gives you the basic idea. For whatever reason, Oatmeal Crisp’s spokesman is a Scottish dude in a kilt, who introduces “Competition Crunch.” Each spot features a new opponent for Oatmeal Crisp — a hungry tortoise, a ginger wedding, an elitist marionette, and romantic robots. That should give you some idea of the kind of crazy we’re talking about. This is filed in our “What The…?” category for a reason.

The spot featured above (my favorite), “Hungry Tortoise Vs. Oatmeal Crisp” presents a hungry tortoise, for absolutely no apparent reason on a Japanese game show, eating a crunchy head of lettuce. Our Scottish spokesman admits that the hungry tortoise eating a head of lettuce is very crunchy, but it’s no match for Oatmeal Crisp. Believe it or not, this is on the less crazy side of the campaign. Out of all the spots, it comes the closest to making sense.The only tamer spot might be the “Romantic Robot” spot, in which two romantically inclined robots make a toast and break their glasses.

On the crazier side, we have “Elitist Marionette” and “Ginger Wedding.” What can even be said about these? “Elitist Marionette” centers around — you guessed it — an elitist marionette who flaunts his “100% Egyptian cotton” strings, and his overall superiority to a second marionette. Then the puppeteer controlling him loses his cool and repeatedly stomps on him. Yes, it’s as crazy as it sounds. “Ginger Wedding” almost matches its mishigas, when a wedding of gingerbread people is interrupted by the Aflack duck, who massacres the congregation. If you’ve ever wanted to hear a church full of screaming gingerbread people, this is probably your only opportunity.

These spots are worth a chuckle and/or befuddled stare, but I’m not sure what they’ll do to sell Oatmeal Crisp. Check out “Ginger Wedding” below, and “Elitist Marionette” (along with credits) after the jump.
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W+K New York, ESPN Pull Back the Curtain in ‘The 10 Club’

W+K New York and ESPN are back again with yet another 30-second This is Sportscenter spot. This time, we follow Clippers dunker and terrible free-throw shooter DeAndre Jordan as he enters the illustrious Top 10 Club reserved for individuals who make Sportscenter’s famed nightly Top 10 plays segment.

However, it turns out that the Top 10 Club is not so illustrious considering the windowless room looks more like a  doctor’s moldy waiting room than a hangout for stars and celebrities. ESPN  usually pokes fun in the context of sports news, but here, we get to see self-satire as Sportscenter parodies its own highlight tropes – i.e. the lanky high school kid who hits a full-court buzzer beater and the college mascot who does ridiculous college mascot shenanigans. I say this frequently, but it’s worth repeating, these spots are almost perfect for what they’re trying to accomplish, and they almost make you forget that Sportscenter has actually become a caricature of itself. Credits after the jump.

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Feed Your Art to Laser Cat, So He Can Project it on the F***ing Moon

And now for the simultaneously most goofy and most hipster-y thing you will see today…

Hungry Castle and Umbrella teamed up to create Laser Cat, an art-eating cat that projects said art with its laser eyes, constructed by ADC Hall of Famer and SVA teacher Kevin O’Callaghan.

In the Laser Cat video, directed by Luka Kostil, the guys at Hungry Castle claim there are three things everyone loves: “lasers, cats, and art and craft.” Laser Cat combines all three (or four, depending on your count) for the 93rd annual ADC Awards in Miami. They want you to submit your art (drawings, sculpture, painting, photography, cat photography, etc.) to Laser Cat. Depending on the number of works submitted, Laser Cat will project the works onto different objects. With 100 artworks submitted (fed) to Laser Cat, he will project the pieces onto a wall; with 1,000 submissions, a building; and with one million submissions, Laser Cat will project the art work on the f***ing moon. If that sounds cool to you, start submitting at lasercatmiami.com. So far 360 works have been submitted, with Ogilvy, BBDO, and Fallon listed as the first three agencies to submit. The first to feed Laser Cat their art was well-known designer Stefan Sagmeister, who you may remember from the Art Grandeur Nature/Absolut controversy.

Laser Cat will be eating submissions until November 30th, so get your work in now. The ADC Annual Awards of Art + Craft in Advertising and Design will take place at the Bass Museum in Miami Beach on April 8, 2014. Laser Cat will be there; what he projects his art on remains to be seen. Why not try to make it the moon? 

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Draftcb Taps Satan, Genghis Khan for Kmart

Draftcb, the agency behind the “Ship My Pants” spot, continue their trend of employing off-the-wall humor in their campaign for Kmart.

In their latest spot, “Boardroom,” a boss asks a room full of evil workers — including Genghis Khan and Satan — for evil ideas to make layaway “as inconvenient as possible.” Genghis Khan suggests blackout dates, Satan offers up limitations like no clothes, and “Guy Who Always Takes the Last Donut” comes up with in-store only. The meeting is interrupted when a nun walks in, to which the boss running the meeting calmly replies “I believe we have the room until 11:30, sister.” I’m not quite sure why the nun is so unfazed upon seeing Satan in the flesh. You’d think she’d attempt to throw some holy water at him or something, at least. The spot ends by informing viewers of Kmarts “Shop Your Way” layaway policy — basically the opposite of all the evil ideas thrown out at the board meeting.

“Boardroom” is worth a quick chuckle, even if it’s not quite as funny as the “Ship My Pants” spot, and should gain Kmart some visibility. And we all know Kmart needs all the help it can get. Maybe that nun can pray for them, too.

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TDA_Boulder Excuses Ragged Employees with ‘Happy Hour Virus’

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This little side project doesn’t seem to have much of a purpose, but TDA_Boulder built one of those trick-your-boss programs called “Happy Hour Virus.” Frustrated employees can choose from one of three templates that make a computer screen look like it has a virus or technical error and then bounce to a bar for some early liquid therapy. Of course, you can get out of the screen by pressing ESC, which is necessary, but also renders the whole idea fairly useless. It’s not as plausible as the March Madness fake spreadsheets that can hide scores and brackets (as long as you work with spreadsheets regularly). Symbolically, the project is meant to stress the respectable work/personal-life balance present at the agency, but other than that, there’s not much to digest here.  It may be Thursday, but this feels like a Friday item. Credits after the jump.

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Independent Design Company Upwell Hacks IKEA to Test New Product

Independent design company Upwell wanted to test their new product, Walhub – “a functional switch cover that provides storage for the objects that often come and go with you” (think keys, mail, scarves, etc.) — so a member of their team named Justin Porcano dressed up as an IKEA worker and left their product on display, complete with identification tags to make it seem like a real IKEA product.

Justin found that many shoppers were interested in the product, taking it the checkout counter with them and predictably confusing IKEA register workers. The Upwell crew recorded the whole ruse, from setup to customer feedback. It’s well worth a watch for the ballsiness of the idea, and the success of the execution. Upwell learned that there’s an audience for their product in a large retail environment, and everyone learned that it’s easy to pose as an IKEA employee and leave products around the store. Forget about demographic research and surveys, this is how you test your latest design. Other independent design companies should be taking notes. If you’re interested in purchasing a Walhub (and it is a pretty nifty little item), you can choose from two designs over at www.walhub.com.

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Steph Curry, Mark Jackson Hop into the RV for More NBA on ESPN Hijinks

We’ve covered a few W+K New York RV spots for NBA on ESPN in the past here at Agency Spy including this recent effort. In the latest installments including  the one above dubbed “Notebook,” we have yet another healthy dose of awkward humor from the cavalcade of ESPN and Association talent.

The spot features NBA commentator Mike Breen, Warriors head coach/former ESPN analyst Mark Jackson and his shooting star, Steph Curry. The trio stumbles upon Jackson’s old draft notebook while storing luggage, complete with some rather unflattering notes on Curry. Predictably, this results in the comic awkwardness that’s been synonymous with this ongoing campaign and continues the long line of funny RV spots W+K NY has created for ESPN.

The second spot of the campaign, “Clapper,” is not as noteworthy. It features Breen and Curry in some by-now old hat clapper humor. You can view this quick spot and credits after the jump.

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