Art Director Finds Poetic Beauty in Rap Tumblr

And the ad industry Tumblrs continue to delight. One anonymous art director has combined some of the worst rap lyrics of all time with artistic photographs to create Rap Poems. Quoting Cam’ron, Chingy, and DMX can be fodder for great unintentional comedy, especially when their lyrics are presented as if belonging to a Robert Frost poem. As a student of the rap game, I was easily seduced into scrolling through page after page (the DMX graphic below is my favorite.) Enough talking, though, check out the site yourself. I’ll leave you with a final haiku:

Rappers tumble down

Lyrics and photographs shine

The Internet wins

 

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There’s Nothing Like Bad Ad Puns to Kick Off the Week

 

The beauty of industry-related Tumblrs once again reveals itself as we’ve now been made aware of a fairly new one called “Fuck Yeah Advertising Puns,” which was created by Alex King and Mike Phillips, copywriter and planner, respectively, at London-based shop, Tullo Marshall Warren. While the lads appear to have been updating their Tumblr fairly consistently since late February, it was only today that we discovered Phillips doing a little self-promoting on Twitter.

Anyhow, nothing like captured images of terrible ad puns–whether outdoor, in print, etc–, complete with punny/corny captions to alleviate any case of the Mondays one might have. Though, considering how gorgeous it is in NYC today, it’s hard to feel any sort of malaise, but we digress. Above, we have just a couple of examples from King and Phillips’ Tumblr, which is basically still in nascent form but will hopefully be more frequently updated in the days to come. And yes, you can submit your own.

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‘Beard-Selling’ Creative Aims to Curb the Word ‘Awesome’

And now, your ideal Friday item courtesy JD Beebe, the former Saatchi LA copywriter who over the last couple of years has helped launch dating sites for liberals and conservatives, has a side career in beard-selling, tried to help out laid-off Goodby staffers and is now on a mission to cut the word “awesome” out of the creative’s lexicon. Beebe tells us that “as many copywriters and creative directors can attest, [the word] is the bain of the English language,” adding, that “awesome” is “a lazy fall back phrase to describe anything that has an ounce of positivity.”

So, Beebe along with fellow writers  Andrew Vuilleumier and Daniel Blaser came up with 100 or so alternatives to the apparently dreadful word. Play around on the “Instead of Awesome” site if you have some time to kill as the week winds down. We’ll always fall back on “rad.”

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Toronto’s Grip Limited Gets, *Ahem*, Acquired by OmniCorp

Well, you can guess where this is going on this auspicious day, but Toronto-based Grip Limited, which has previously handed over creative duties to 10-year-olds, has been “acquired” by something called OmniCorp, a company that’s apparently posted $3.2 billion in profits last year.

Here’s one choice line from the announce:

“‘We couldn’t be happier about joining the OmniCorp family,” said visibly distressed founding partner David Crichton. “The technical and digital knowhow that OmniCorp brings to the table is unparalleled in the industry,’ Crichton explained between shrieks of pain as a titanium claw tightened around his neck.”

Above is one depiction that shows James Cameron‘s dream lives on. Go here for more info on this unusual, potentially apocalyptic agreement.

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Here’s RPA’s April Fools Entry for Honda

Fresh off of retaining creative duties at least for longtime client Honda, (phew), RPA has rolled this out on this, the jokiest, prank-filled of days. The Santa Monica-based agency introduces us to the greatest haircut-on-the-go machine known to man with the HondaHAIR, which comes equipped within the Honda Odyssey Touring Elite. What would an announce like this be without some PR speak, and Honda’s head of said department, named “Parsley Thyme” chimes in saying, ““We recognize that our Odyssey drivers are busier than ever, which is why we’ve packed the car with so many conveniences, including this HondaHAIR forward-thinking technology.” During use, we say just avoid the damn potholes, but we should say the HondaVAC in the 2014 Odyssey is an actual accessory. Credits after the jump.

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‘Worst Fast Agency’ Pledges to Give Clients Quick, Terrible Advice for $1

Just one week ago, prolific guerrilla-marketer Floyd Hayes introduced us to his latest project, “World’s Fastest Agency.” The first (to our knowledge) Twitter-based creative agency, Hayes’ new shop answered creative briefs via Twitter within 24 hours for a cool $999. Well, we knew (maybe) that it would only be a matter of time before the World’s Fastest Agency spawned an imitator or two.

Enter “Worst Fast Agency“, an anonymously run Twitter-based creative shop that pledges to do what World’s Fastest Agency does in half the time for a fraction of the price. Oh, and did we mention that it gives terrible advice? Yes, in just 12 hours, Worst Fast Agency will tweet awful marketing strategies to you for the low price of $1. It sounds almost too awful to be true.

In an anonymous tip, the shadowy founder of WFA tells us, “I just launched this company the other day, and have already received loads of requests and interactions (have actually made $$$). Sure, it is somewhat of a joke/parody, but I believe there is a market for clear, bad advice, not just bad advice masquerading as good advice.” Think about it—it’s feasible that this person has made like $20 doing this! Peep WFA’s website to read some very plausible client reviews, and tweet @WorstFastAgency to receive your own terrible advice.

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The Old Spice Wolfdog Calls it Quits

And thus, W+K Portland and P&G bid farewell to Old Spice’s “Wolfdog,” who in the past week has garnered over 4 million views via videos such as this and this and who’s even produced a Tumblr as well as  a record. But alas, all good things must come to an end, and Wolfdog is now out as Old Spice’s director of marketing and you can see his resignation clip above. Some people, though, have told us that this campaign is fairly similar to the one from Atmosphere Proximity to promote “The Big Ad Gig.” What do you think? Check out one more clip from the week-long campaign if interested as well as credits after the jump.

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Pittsburgh ADDYs Resorts to Creative ‘Mindf***ing’ in Self-Promo

We should start by noting that it was admittedly hard to resist posting about this since we are briefly mentioned and all. Hell, who couldn’t use a mid-day ego boost? Besides the name-check, though, we were somewhat intrigued by this lengthy, perhaps Being John Malkovich-inspired self-promo for the Pittsburgh Advertising Federation’s 2013 ADDYs, which took place last Friday (recap here).

In a clip that we say tops whatever the Dallas ADDYs came up with this year, we learn what a creative’s mind looks like when he or she is out of ideas, a barren wasteland of cliches, sex toys and worries about being called a “hack” (which, unfortunately, is quite a familiar term in these parts). The only downside to this clip, penned by OgilvyAction copywriter Jacob Bofferding, is the protagonist being the ultimate hipster creative cliche, which we’ve seen way too many times this year thanks to the deluge of 72andSunny-created Samsung Galaxy spots. Other than that, we can think of worse ways to kill a few minutes.

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