Aug 23

Saatchi & Saatchi NY Stages Usher Dance-Off for Honey Nut Cheerios

Posted in: Uncategorized

Saatchi & Saatchi New York staged a dance off between Usher and Buzz the Bee in its latest broadcast spot for Honey Nut Cheerios, entitled “Body Language.”

Coming on the heels of its Grumpy Cat spot, Saatchi & Saatchi New York and Honey Nut Cheerios decided to go with a human celebrity this time. Somehow Usher proves a better match for Buzz than Grumpy Cat. When Buzz tells Usher that bees communicate with dance, the two exchange moves for the remainder of the ad, finding quite a bit of common ground. The national broadcast spot is set to the new Usher tune “She Came to Give It to You” and is a fun follow-up to both the Grumpy Cat spot and last year’s effort featuring Nelly.

New Career Opportunities Daily: The best jobs in media.

No Comments | Tags: , , , , , , ,
Dec 13

Campanha da Friskies reúne os “gatos-celebridades” da internet

Posted in: Uncategorized

Imagine um “supergrupo”, formado por alguns dos “gatos-celebridades” mais conhecidos da internet, estrelando um vídeo para ajudar a levantar fundos para abrigos de animais. A Friskies resolveu colocar essa ideia em prática e reuniu Grumpy Cat, Colonel Meow, Nala Cat, Oskar the Blind Cat e Hamilton the Hipster Cat em It’s Hard to Be a Cat at Christmas.

O compromisso da Friskies é doar uma lata de comida para gato para um abrigo ou organização nos Estados Unidos para cada view do vídeo no YouTube, mas estabeleceu um limite de até 500 mil unidades. Uma decisão esperta, ainda mais porque o clipe já ultrapassou os 800 mil views e continua aumentando.

A música poderia ser melhor – mas se você gostar, ela está disponível para download na Amazon e  iTunes.

Sem o cuidado que vimos em Dogs Sing for a Cure, parte da campanha Keep Cancer on a Leash, criada pela agência Red Urban para a Pet Trust, It’s Hard to Be a Cat at Christmas mostra os gatos-celebridades fazendo o que fazem de melhor: sendo gatos.

É fofo, tem cara daquelas produções caseiras da internet, mas em se tratando de uma marca como a Friskies e uma boa causa na época do Natal, poderia ter sido bem melhor.

gato1
gato2
gato3
gato4
gato5

 

Brainstorm9Post originalmente publicado no Brainstorm #9
Twitter | Facebook | Contato | Anuncie

No Comments | Tags: , , , , , , ,
Jul 29

Grumpy Cat Now Has Its Own Branded Coffee Drink, the Grumppuccino

Posted in: Uncategorized

Nothing says "this cultural phenomenon isn't cool anymore" like a branded coffee drink, so Grumpy Cat will have to make peace with being old hat now that it has one. It's called Grumpy Cat Grumppuccino (because Grumpspresso looked too awkward on the bottle, I guess), and it will have three flavors when it comes out, whenever that happens. The tagline is: "It's awfully good." Was coffee really the best they could do? A Grumpy Cat version of Duke Phillips's "You Smell" toy would have been more fun, and relevant to the cat's image.

    

No Comments | Tags: , ,
Jun 06

Grumpy Cat Is Not OK With You Drinking at Prom

Posted in: Uncategorized

The curmudgeonly mug of Tardar Sauce, the Internet sensation known informally as Grumpy Cat, has been spotted on an outdoor board promoting a dry prom in Elizabeth, Pa. A picture of the board greatly pleased Reddit, the original source of Tardar's fame. The ad is one of a kind and was paid for by Elizabeth Forward High School, which held a design competition for students and chose four winning boards. J.T. DeMarco, a junior, created the Grumpy Cat design with some great concepting and a poor grasp of copyright law. DeMarco told the local news, "I think it does work because it's something that's really popular that a lot of kids see, so they kind of can relate to it." Luckily, it doesn't seem like Tardar's owners have seen it. Or maybe they're just not grumpy enough to sue.

    

No Comments | Tags: , , , ,