A cycling gear maker might not think about partnering with an ad agency to develop an aerodynamic helmet for the Tour de France. But Switzerland-based Scott Sports and advertising/design firm Huge Toronto managed to make one that’s functional without losing that certain je ne sais quoi in the design. The Scott Split Plus, worn by…
Innocean Worldwide is acquiring Wellcom Group, a company headquartered in Australia that specializes in digital marketing, content production and marketing operations technology. Terms of the deal were not disclosed. According to Innocean, a global marketing communications firm based in South Korea, the acquisition will “secure digital-centric future growth and expand its global network.” With the…
Burger King will make good on its plant-based sandwich promise sooner than the chain initially projected. As of Aug. 8, the Impossible Whopper–with its truth-in-advertising slogan: 100% Whopper, 0% beef–will be available at 7,000-plus outlets in the U.S. The move adds another layer of sizzle to an already smoking hot summer, as plant-based startups battle…
Testing products is a quintessential element of the beauty buying experience. There’s a reason the shelves at Sephora are lined with tester tubes, after all. But up until recently, the bulk of that trying-out experience has occurred in person, in brick and mortar retail locations. L’Or?al wants to change that. The beauty giant, which owns…
Dame, a sex toys company for women, and Unbound, a female sexual wellness company, are no strangers to controversy around the products and messages these brands sell. The two, however, have decided to join forces and roll out a campaign dubbed “Approved, Not Approved,” to show consumers the seemingly arbitrary choices the MTA and social…
At first glance, yesterday’s bombshell that Uber had slashed 400 people from its marketing department–this on the heels of an $8.1 billion IPO that drove its total marketing value to $75.5 billion–felt counterintuitive. If Uber’s goal is to be the leader in on-demand mobility, recapture some of the public esteem of its early days and,…
After more than 25 years in the wine industry, Tracey Mason’s work–most recently, as the chief marketing and business development officer for Terravant Wine Co.–felt a bit redundant and unchallenging. So, when an opportunity to work in the cannabis industry–as the chief innovation and strategy officer for CannaCraft–came knocking, Mason answered. “The jump into cannabis…
Artificial intelligence may be a long way from experiencing sentient emotion, but that doesn’t mean it can’t be used to generate emoji. Twitch software engineer Avery Gnolek recently proved as much in an experiment featured on the streaming platform’s blog. Gnolek used a form of machine learning to create realistic-looking sets of the types of…
Help us recognize the top advertising and marketing technology providers by voting in our inaugural Readers’ Choice Tech Awards. For the first time ever, we are putting the power in the hands of our community and want to offer you–the readers–a say in who should rise to the top. Voting is easy. You can vote…
Increasing women’s participation at all levels of organizations may be the buzzy topic, but they’re not the only ones missing from the decision-making process inside boardrooms–and that could mean missing out on crucial perspectives that could help companies’ bottom line. At Adweek’s recent Women Trailblazers conference, three board members from underrepresented groups–women, marketers and younger…
Say what you will about Boris Johnson, former mayor of London and newly minted U.K. prime minister, but it can’t be denied that his bright blond mop of hair, penchant for the limelight and history of gaffes while in office at least give him a distinct personal brand (albeit one that’s drawn comparisons to America’s…
Cashmere, a Los Angeles agency specializing in marketing to multicultural millennials, is starting a division called “Get Louder” that will focus on helping brands craft and amplify their social good initiatives. The venture is a partnership with Render, a firm founded by Dr. Rob “Biko” Baker that provides digital strategy and content creation services to…
Long a leadership staple in Portland, agency R2C Group’s CEO, Michelle Cardinal, was a popular resource during a women’s leadership trip that included 20 of the most successful female leaders in the city. With a successful history in elevating direct-to-consumer (DTC) brands through the agency, she was peppered with questions about successfully navigating the space….
GroupM, the world’s largest media buying network, fended off a cyberattack last week, according to three sources who spoke to Adweek on condition of anonymity. Agents from the Federal Bureau of Investigation’s New York field office visited the WPP organization’s headquarters at 3 World Trade Center in order to investigate the attack, according to one…
Apple confirmed Thursday that it will buy Intel’s smartphone modem division for $1 billion, adding more resources to the tech giant’s bid to build in-house the chips that power its iPhones. The deal, expected to close by the end of this year, includes 2,200 former Intel employees as well as patents, equipment and leases. Although…
Few businesses know the power of word-of-mouth growth more than Pinterest. It first hit the internet in 2009, and within a few years, caught major steam. Before Instagram became the de facto platform for inspiration and images, Pinterest was the internet’s go-to spot for finding the good things online, from recipes to hair tutorials. Though…
Earlier this week, Deutsch Los Angeled announced the appointment of CPB veteran Ivan Perez-Armendariz to its Los Angeles office as evp and head of experience. Part of the story was that he is replacing Pam Scheideler, the agency’s chief digital officer. Today, it was announced that Scheideler is headed to R/GA, another IPG shop, in…
As the internet was becoming obsessed in recent weeks with FaceApp’s new photo-aging feature, three McCann New York creatives realized that the platform can be used to make a visual statement about the impact of police actions and gun violence. Senior designer Emely Perez came up with the initial idea to honor victims like Trayvon…
Private equity firms Berggruen Holdings and Sleeping Bear Capital have bought a majority stake in Los Angeles hybrid creative agency and consultancy Phenomenon. “This is a first-of-its-kind partnership between Berggruen and Sleeping Bear Capital to leverage a platform like Phenomenon as a revolutionary and creative business model focused on action, not just ads,” Phenomenon CEO…
One of advertising’s oldest agencies has a fresh new look inspired in part by its long history. “We have a pretty new leadership team, and what we really wanted to do was focus across the agency. We’ve done a lot of things to refine some of the strategic tools we use and specialty disciplines we…
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